2. Richard Dyer
He believed that pop stars have an identity or persona
which is not restricted solely to their musicianship. A true
pop star does have a lasting significance and has brand
awareness amongst a wider market over a period of time.
E.g. Madonna
Stars are recognized in a range of media
forms, e.g. David Beckham in advertising.
3. Star Theory – Stars as Constructions
Stars are constructed and have artificial images, e.g.
Madonna’s pointy bra
Bono’s glasses
“A star is an image not a real person that is
constructed out of a range of materials”
4. Industry and Audience
Stars are made to appeal to audiences.
Record companies nurture to appeal to audiences
Boy bands are all very similar
“Stars are commodities produced and consumed on
the strength of their meanings”
5. Ideology and Culture
Stars represents shared cultural values
and attitudes to promote a certain
ideology, this then enhances ‘star
quality’.
6. Character and Personality
Stars provide audiences with ideasof what their supposed
to be like or providing difference e.g. thin or fat
Second album syndrome when artist is unable to sustain
their persona over a period of time.
Pop star’s persona needs constant
Pop stars persona needs to be constantly nurtured e.g.
Madonna is always changing her persona with each new
album.
7. Star Image Motif
Running theme for an artist
Red Hot Chillie Peppers have a recognisable star on all
the merchandise
Like a logo
Same font style
