Dyer's star theory, basic outline for A2 media.

1. A simple summary

2.  The identity of a star is an artificial image constructed to
generate profit.
 This star image is tailored to a specific audience.
 For example, Lady Gaga’s expertly constructed star
image centres around her eccentricity.
 This is designed to appeal to her young, predominantly
female target audience who would draw from this
messages of individuality and self confidence.
 Audiences prefer to invest in this kind of star image
because it is more interesting than a generic performer
who relies solely on technical ability.

3.  Industries invest money in a star image to
produce a successful artist- generally speaking
an artist’s success is defined by how profitable
they are.
 Stars are commodities constructed to appeal to
an audience. If a certain star image is successful;
it is very likely to be replicated.
 The music industry caters to a wide range of
audiences across many demographics; and by
constantly evolving and changing the types of
music and stars available to these audiences, the
industry is able to produce consistent profits.

4.  The ideology that stars represent often plays a
role in establishing their star persona.
 Ideology is not only expressed through products
such as music videos; but also through other
media platforms such as newspapers, official
websites, and social networking.
 It is important to mention that stars do benefit
from expressing critical opinions on and offline.
By actively expressing thoughts and opinions, a
star provides their fans with a focus for their
own discussions.

5.  While a “star” is a construct; there is always a
basis in reality. Race; gender and social
environment will always be highly important
to the success of the star persona, which is a
product of these and other cultural factors.
 In addition to this star provide a standard for
audiences adhere to- the standard may be
complicit with traditional social constructs
and roles or it may challenge them.