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Voice Solutions:  Outsourcing vs. Building In-House  Scott Bell, CTO  [email_address]
Agenda  <ul><li>Discuss the Question: Buy or Build </li></ul><ul><li>What role Strategy plays in the Decision </li></ul><u...
Buy vs. Build? There is only one reason that we even ask ourselves this question: Limited Resources  (Money, Time or Talent)
<ul><li>Competitive Position of Long-term Successful Companies: Find a Sustainable Competitive Advantage </li></ul><ul><li...
Nickolaisen Model Market Differentiation Operationally Mission Critical DIFFERENCIATE Partner with Expert STRATEGY or  COR...
Considerations When Building Components to  Consider when  Building SBC Application Server Soft Switch Billing Support Dev...
<ul><li>Complete IP telephony solution </li></ul><ul><li>Maintain Branding </li></ul><ul><li>Control (not private-label) <...
<ul><li>Save Money </li></ul><ul><ul><li>Direct Costs: Hardware, Software, Data Center, etc. </li></ul></ul><ul><ul><li>In...
Summary <ul><li>Focus your resources on what you do best in-house </li></ul><ul><li>For everything else, Partner or Outsou...
Thank You <ul><li>Scott Bell, CTO, sbell@alianza.com </li></ul><ul><li>www.alianza.com/resources </li></ul><ul><li>Booth #...
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Bell Scott

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Bell Scott

  1. 1. Voice Solutions: Outsourcing vs. Building In-House Scott Bell, CTO [email_address]
  2. 2. Agenda <ul><li>Discuss the Question: Buy or Build </li></ul><ul><li>What role Strategy plays in the Decision </li></ul><ul><li>Considerations when “Building” </li></ul><ul><li>Considerations when “Buying” </li></ul><ul><li>Summary </li></ul>
  3. 3. Buy vs. Build? There is only one reason that we even ask ourselves this question: Limited Resources (Money, Time or Talent)
  4. 4. <ul><li>Competitive Position of Long-term Successful Companies: Find a Sustainable Competitive Advantage </li></ul><ul><li>Source: “The Discipline of Market Leaders” by Michael Treacy and Fred Wiersema </li></ul>Strategic Intent
  5. 5. Nickolaisen Model Market Differentiation Operationally Mission Critical DIFFERENCIATE Partner with Expert STRATEGY or CORE COMPETENCY Build and Innovate In-House High Low High Low MAINTENANCE Outsource Based on Cost ACHIEVE PARITY (Most Business Activities) Outsource Based on Quality Nickolaisen Model
  6. 6. Considerations When Building Components to Consider when Building SBC Application Server Soft Switch Billing Support Device Provisioning
  7. 7. <ul><li>Complete IP telephony solution </li></ul><ul><li>Maintain Branding </li></ul><ul><li>Control (not private-label) </li></ul><ul><li>Carrier flexibility (margin boost) </li></ul><ul><li>Integration (Ease of admin) </li></ul><ul><li>Scalability </li></ul><ul><li>APIs for 3 rd Party Integration/Mash-up </li></ul><ul><li>Partnership (pay-as-you-uptake) </li></ul><ul><li>ARPU </li></ul>Considerations When Buying
  8. 8. <ul><li>Save Money </li></ul><ul><ul><li>Direct Costs: Hardware, Software, Data Center, etc. </li></ul></ul><ul><ul><li>Indirect Costs: Maintenance, Distraction from Core Competency </li></ul></ul><ul><li>Save Time </li></ul><ul><li>Focus on Competitive Advantage </li></ul><ul><li>Quicker Access to Innovation </li></ul><ul><li>Join a Community of Interest </li></ul>Benefits of Buying SaaS
  9. 9. Summary <ul><li>Focus your resources on what you do best in-house </li></ul><ul><li>For everything else, Partner or Outsource </li></ul><ul><li>When you Partner on something important, select a partner who’s core to that competency </li></ul>
  10. 10. Thank You <ul><li>Scott Bell, CTO, sbell@alianza.com </li></ul><ul><li>www.alianza.com/resources </li></ul><ul><li>Booth #1315 </li></ul>

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