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Review the you Tuve video which provides a compilation of HSBC commercials and features a
number of cultural stereotypes and cultural misconceptions and the video about Apple in Africa.
Marcy, Peggy, (2011), Series of HSBC Ads About CultureLinks to an external site. [Video, 6:27
minutes]. https://www.youtube.com/watch?v=ALWwK7Vz4gY
DailyMotion, (2015), The Do's and Don't's of Cross Cultural MarketingLinks to an external site.
[Video, 4:07 minutes]. Retrieved from http://www.dailymotion.com/video/x35bzfx
1. Identify at least three cultural communication or stereotyping issues presented in the video.
2. Explain why these issues can cause problems for international marketing managers.
3. Describe at least two management strategies for overcoming these issues of cross-cultural
communication.
Use references (three) and one authored reference for your response

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