The conference listing options provided by various website help organizers to promote their upcoming conferences/seminars/workshops effectively and ensure maximum participation. Many organizers these days leverage conference listing as a powerful marketing tool to divert participants to the conference website. But the conference website still acts as the first point of contact for the people interested in attending the upcoming event.
5 questions to ask while planning a conference website
1.
2. The conference listing options provided by various website
help organizers to promote their upcoming
conferences/seminars/workshops effectively and ensure
maximum participation.
Many organizers these days leverage conference listing as
a powerful marketing tool to divert participants to the
conference website. But the conference website still acts as
the first point of contact for the people interested in
attending the upcoming event.
As an organizer, you cannot ensure maximum participation
without making the conference website deliver optimum
customer user experience.
3. The conference website must keep visitors engaged by
loading more quickly and delivering richer user experience on
both computers and mobile devices. However, you also need
to ensure that the website must enable participants to collect
relevant information and register for the event in a quick and
straightforward way.
It is always important to ask a set of important questions to build a
conference website that will persuade website visitors to attend
the upcoming event.
4. 5 Questions You Must Ask while Planning and Building a Conference
Website
1. Can attendees collect relevant information quickly and easily?
Most attendees these days access conference websites on their
smartphones and tablets.
They also expect the website to display relevant information about
the conference – schedule, venue, theme, registration process and
last date for submission – on its home page.
You can keep the visitors engaged by displaying key information
about the conference on the website’s front page.
5. 2. Does the website keep prospective participants interested
and engaged?
The visitors these days abandon slow and complex websites.
You can easily keep the visitors engaged by making the
website fast and navigable.
But you cannot convert the visitors into attendees presenting
information by combining textual content and images.
It is always important to share information about the
conference by including short presentation video in the
website.
6. 3. Can participants register for the conference in a fast and
straightforward way?
In addition to conveying important information about the event,
the website must enable visitors to register for the event. The
participants want to register for the conference in a quick and
straightforward way.
You need to check the registration form is easy to use and
understand. The website must make it easier for visitors to
register for the conference by conveying important information
like registration fees, special offers/discounts, payment
methods, and deadline.
7. 4. Can the participants submit abstracts and papers directly?
Most conference websites these days allow visitors to attend
the conference as a speaker, attendee, or volunteer.
The visitors even have the option to register for the conference
or submit conference paper abstracts through the website. You
can make it easier for interested attendees to prepare
conference papers by displaying guidelines for abstract
submission.
The website further need to explain the abstract submission
process clearly and allow participants to upload abstracts.
8. 5. Can the attendees access conference program in advance?
Their packed work schedules make it difficult for professionals
to attend conferences and seminars on a regular basis. You
must make it easier for professionals to attend the conference
by posting the conference program on the website.
The conference program must clearly depict individual sessions
clearly and elaborately. You can even allow participants to
download the conference program in PDF format.
The conference program will help participant to attend
relevant sessions without impacting their professional
assignments.