Discover how easy it can be to create profitable webinars to increase traffic, brand exposure and sales. Webinars take advantage of the popularity of videos for marketing, the boom in online education, and the importance of building relationships with your target audience.

1. Profitable Webinars Made Easy
Market
successfully to a
large audience all
at the same time

2. Introduction
 Webinars can be one of
the most effective
marketing tools in your
mix IF you know what
they are, why to use
them, and how to use
them to achieve your
business goals
 Webinars are:
 Informative
 Entertaining
 Similar to an infomercial
 A great way to show offhttp://eternalspiralbooks.com/webinars2

3. Why Have a Webinar?
 Lead generation-build
your list
 Earn more money-use
them like video sales
letters and a live demo
all rolled into one
 Vary your content
marketing-people love
videos
 Customer satisfaction-
you can build
relationships with your
target audience more
http://eternalspiralbooks.com/webinars3

4. Determine Your Webinar Topic
 Are there problems you can
address and solve?
 A blog post or report you
already have that solves a
problem of your target
market?
 Case studies that describe
client success?
 Current trends within your
industry?
 A new product launching
soon?
http://eternalspiralbooks.com/webinars4

5. Find Speakers & Presenters
 You don’t have to do it
alone!
 Look to your network
 Set expectations in
advance
 Send information ASAP
 Keep Open
Communication
http://eternalspiralbooks.com/webinars5

6. Technology
 One of the main
reasons that even savvy
business owners don’t
host webinars is the
technology
 They are scared of it
and think they won’t be
able to manage
 Even if you are a
complete beginner, you
can manage IF you
keep it simple.
 There are 4 key tech
elements to focus on.
http://eternalspiralbooks.com/webinars6

7. 1-Mailing List Technology
 Send information
pertaining to the webinar,
give reminders, and
follow up after the
webinar.
 Get software that allows
for segmentation, double
opt-in, automated
subscribe and
unsubscribe, and reports
and metrics.
 Aweber is the most
common email marketing
platform. If you don’thttp://eternalspiralbooks.com/webinars7

8. 2-Webinar Registration
Procedures
 Your email system can
help people sign up.
 Some webinar software
will also help with this.
 You want the process to
be simple and easy. If it
is too complicated
people will not join.
 Ensure that the system
works and is sending
confirmations to
attendees.
http://eternalspiralbooks.com/webinars8

9. 3-Webinar Technology Tips
 Choose user-friendly
and professional
software
 Try the technology out
well before the event
 Get a virtual assistant
(VA) to set everything
up for you to save time
 Have a helper or VA
willing to attend and
help out during the
event just in case-you
don’t want to fly solo.http://eternalspiralbooks.com/webinars9

10. 4-Shopping Cart Technology
 You need a shopping cart to
sell products and services.
 Cheapest is not always best
 Choose features you need
and that can grow with you.
 You can also start easily
with PayPal and grow over
time, so don’t let this hold
you back from hosting your
first webinar.
http://eternalspiralbooks.com/webinars10

11. Manage Webinar Materials
 Be sure everything is well-
organized
 It may be a live event, but you
can still prepare slides and so
on ahead of time
 Every speaker or presenter
should be responsible for
their own presentation
materials
 Set up a schedule of when
each part is due so that
everyone can do their part to
ensure that tasks are
completed on time.
http://eternalspiralbooks.com/webinars11

12. Webinar Marketing Strategy
Checklist
 Decide on the webinar
objective
 Set sales goals
 Set the date & time
 Identify resources you need
to present
 Create your special offer
 Write your sales copy
 Create the graphics
 Obtain help
 Follow up after the webinar
http://eternalspiralbooks.com/webinars12

13. Best Practices for a Great
Webinar
 Remember time zones
 Practice, practice, practice
 Choose a moderator
 Provide an agenda
 Start on time
 Be human
 Use video
 Open group chat
 Ask for audience
participation
 Get assistance in running
the webinar from a helperhttp://eternalspiralbooks.com/webinars13

14. Email Marketing Follow Up
 Offer the recording of
the webinar if they miss
it
 Send a survey to
attendees
 Send a thank you to
attendees as a little gift
for their time and
attention
http://eternalspiralbooks.com/webinars14

15. Marketing Follow Up
 Use the recording for
your site
 Sections of it on
YouTube
 A free item or bonus
 Part of a paid course
 Make it ‘evergreen’, that
is, a automated
presentation available
online at any time
http://eternalspiralbooks.com/webinars15

16. Conclusion
 Whether you use
webinars for training,
product help, list
building, or to promote
new products is up to
you’
 Either way you'll
discover that webinars
are simple, fun and
profitable once you
know how.
 And you will never learn
unless you try!http://eternalspiralbooks.com/webinars16

17. Need More Webinar Tips?
Visit:
http://eternalspiralbooks.com/webinars
http://eternalspiralbooks.com/webinars17