This presentation covers some tips on optimizing Facebook for nonprofits looking to recruit volunteers. Some nuts and bolts tips with some prompts for strategy and planning. The companion presentation is Social Media for Nonprofit Volunteer Recruitment - more of an overview.
39. Key Content & Tools
o Policies
o Guidelines
o Messaging Map
o Editorial Calendar
o Scheduling Tools
40. Policies
o Privacy Policy
o What data you ask for
o How you use it
o If and how you store it
o Security Policy
o Site
o Server
41. Guidelines
o Internal guidelines
o What is allowed
o “Appropriate”
o Violations, Repercussions
o Community guidelines
o Golden Rule
o Terms of Service
42. Messaging Map
o Your audience
o Their interests
o The tone
o Factual, Serious
o Humorous, Heartwarming
o Inspirational
o Motivating
43. Editorial Calendar
o Monthly, Weekly, Daily
o Events
o Promotional
o Seasonal
o Topical
o Informative
o Action-oriented
44. Type of Content
o Organization news
o Upcoming events
o Current events
o Reports, facts and figures
o Storytelling
o Calls to action
o Behind-the-scenes
45. Recruit
Lead them to actions.
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er fo
Vo lunte
List of volunteer
opportunities
Ways
to sha
re info