Is your social media ready to go?

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Social media is an easy, inexpensive way to communicate with your nonprofit's potential donors. Learn some strategies about how to engage your audience!

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Is your social media ready to go?

  1. 1. Is your social media ready to go? Aliza Sherman @alizasherman
  2. 2. Key elements of social media 1. 2. 3. 4. 5. Storytelling Visuals Video Calls to action Engagement Aliza Sherman @alizasherman
  3. 3. Today, we are an ultra-connected society in ways we never dreamed possible. Aliza Sherman @alizasherman
  4. 4. We are social AND mobile
  5. 5. Our stories reveal common ground. Aliza Sherman @alizasherman
  6. 6. Our stories connect us to one another. Aliza Sherman @alizasherman
  7. 7. Share stories in new ways. Aliza Sherman @alizasherman
  8. 8. Share outcomes as stories
  9. 9. Connect emotionally
  10. 10. Pass the story along
  11. 11. 2012 Social Network Benchmark Report Nonprofits are using social networks to… 1. Expand their base 2. Engage members 3. Grow fundraising Aliza Sherman @alizasherman
  12. 12. How do get your social media ready for the 2014 Pick. Click. Give. Campaign? Aliza Sherman @alizasherman
  13. 13. 1. Visuals
  14. 14. Owned. Large (800x800). Compelling. Shareable.
  15. 15. Why visuals are so important…
  16. 16. This…
  17. 17. Or This…
  18. 18. Eyecatching images
  19. 19. Faces of human beings
  20. 20. Share realtime moments
  21. 21. Take them behind the scenes
  22. 22. Visuals: Facebook Page 1. 2. 3. 4. Cover image Profile image App images Post images
  23. 23. Visuals: Facebook Page Profile image Cover image
  24. 24. Visuals: Facebook Page Brand your cover image
  25. 25. Visuals: Facebook Apps Default images – Photos, Events, Video
  26. 26. Visuals: Facebook Apps 1. Customize app images
  27. 27. Visuals: Facebook Apps How to customize apps
  28. 28. Visuals: Facebook Apps 1. Open apps admin area
  29. 29. Visuals: Facebook Apps 2. Hover over the app to edit
  30. 30. Visuals: Facebook Apps 3. Select edit and change text, image
  31. 31. Visuals: Facebook Apps 4. Rearrange apps
  32. 32. Visuals: Facebook Posts Posts with images
  33. 33. Visuals: Facebook Page Upload multiple images as a photo album
  34. 34. Visuals: Twitter 1. 2. 3. 4. Header image Profile image Background image Inline images
  35. 35. Visuals: Twitter Background Header image 1600x1200 1200 x600 Profile image
  36. 36. Visuals: Twitter In-line images 800x395 pixels
  37. 37. Visuals: Twitter Full size appears when clicked 800x800 800x395 In-line in Twitter stream
  38. 38. 2. Video
  39. 39. Owned. Short (1-3 min). Compelling. Shareable.
  40. 40. Video: YouTube Links & icons Channel art 2560 X 1440 Featured trailer
  41. 41. Video: YouTube Annotation & link Branding (InVideo programming)
  42. 42. Video: Facebook Page Video posted via a link. Video uploaded.
  43. 43. Video: Twitter Video appears as a link with a view media button Unless you use Twitter’s video app Vine…
  44. 44. Video: Twitter Vine videos appear as inline images/players.
  45. 45. 3. Calls to Action
  46. 46. Clear. Succinct. Easy. Repeated.
  47. 47. Why being clear is so important…
  48. 48. Tell us more…
  49. 49. Clear storytelling
  50. 50. Clear call to action Volunteer and donate to empower Alaska’s youth.
  51. 51. Clear storytelling
  52. 52. Clear call to action Help us inspire girls to lead! Shop, volunteer, share.
  53. 53. Choose your words thoughtfully. Be concise and clear. Draw in your fans. Aliza Sherman @alizasherman
  54. 54. 4. Engage your community
  55. 55. Who are you trying to reach and what are you trying to get them to do?
  56. 56. Thank them
  57. 57. Recognize them
  58. 58. Include them
  59. 59. Show them
  60. 60. Every story you tell Opens a door to an action. Include links to continue the momentum. Aliza Sherman @alizasherman
  61. 61. How will you measure and determine success?
  62. 62. 1. Start with your goals o o o o o o Build your brand Increase awareness Inform, educate, inspire Attract attention Amplify messages Stimulate actions
  63. 63. 2. Gather your community o o o o o People you know People they know Interested in the issues The right age and place The right time
  64. 64. 3. Map out your process o o o o o o Who is responsible? What tools will you use? How often can you engage? What should you automate? What will you say /show? What assets can you share?
  65. 65. Aliza Sherman @alizasherman
  66. 66. Social media isn’t about technology. It’s about people. - @alizasherman
  67. 67. Get this and other presentations from Aliza Sherman at www.slideshare.net/alizashe rman
  68. 68. Aliza o aliza@mediaegg.com Sherman o @alizasherman o alizasherman.com
  69. 69. Bonus! Customize Facebook Page: https://www.facebook.com/help/492441920771107 Social Media Tune-Up for Facebook: https://ruzuku.com/courses/1515/about Customize Twitter: https://support.twitter.com/articles/15357-customizing-your-profile-design YouTube Channel art guidelines: https://support.google.com/youtube/answer/2972003?hl=en Adding logo to your YouTube video: http://alizasherman.com/brand-your-youtube-videos/ Scheduling Posts and Tweets: Hootsuite: http://ow.ly/a8zvc Buffer: http://bit.ly/1bScAcA Creating Custom Facebook Apps: Shortstack: http://zfer.us/j7Ehv Tabsite: http://tabsite.com Pagemodo: http://pagemodo.com
  70. 70. Social Media Frequency Several times a day (or more) Daily (or more) Weekly (or more) Facebook Blog Twitter LinkedIn Google+ Pinterest Frequency and engagement get more attention. Tumblr Instagram YouTube
  71. 71. Social Media Time Posting Blog Facebook 15 min Growing Twitter Listening YouTube 15 min+ Google+ 30 min Sharing Pinterest Tumblr 30 min Engaging Flickr Instagram 30 min+ High Priority Daily Activities

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