Students at the University of Nebraska-Lincoln who are members of the National Agri-business Marketing Association asked me to present some marketing tips for their group. We focused on what marketing is now, the complexity of the landscape, and tips for writing a marketing plan that actually works.

1. Marketing.

4. Creative problem solving.

5. Kids have no
problem being
creative.

7. It’s not about the words or the
design. It’s about the message.

8. And it starts with better
connecting with the right people.

10. simplestrat.com/plan

12. It all starts with the why.

14. Then proceeds to the who.

18. Then proceeds to the who.

19. Then you can talk strategy & tactics.

20. You’re all
in a funnel.

22. @alischwanke
simplestrat.com