5. Mobile shopping is increasing
5
Source: Philippine DTI, 2016/1 Source: 資策會III, 2016
1. Internet penetration makes instant needs fulfillment available.
2. Everyone sticks to the mobile devices during fragmentary time.
3. Social media is the priority, which means a new communication
channel with consumers.
4. The rate of online shopping, especially mobile shopping increases.
6. I want, what I want, when I want it !!
6
Source: 東方線上 isurvey, 2015/12
Z generation relies on social media to gain information.
Remember, follow three principles in designing delivering
process.
Fast fulfillment
Social first
Mobile, mobile, mobile
7. Boundary between online and offline
is no longer an issue
7
87.1% consumers pay for the product/service either online to offline or
offline to online.
It implies that a seamless O2O purchase experience plays an essential
role in consumers’ cognition.
Supplements : 2016年度趨勢 「Ｏ形消費」研究發表
8. 8
1. Mobile shopping is increasing
2. Z generation feature
Fast fulfillment
Social first
Mobile, mobile, mobile
3. Seamless O2O purchase experience
Summary
10. A market player revolution
New technology subverts the service delivering way and allows
new business model.
Big data makes new business possible through accurate forecast.
Internet of Things (IOT) reengineers process with consumers data involved.
AR/VR resembles real life experiences by connecting online and offline.
10Source: 資策會III, 2016
11. New markets are about networks,
ecosystems and routes to customers
11
Source: Ben Robinson 2016/4; Tom Goodwin-Tech crunch
12. 12
1. Big data brings new business
2. Internet of Things (IOT) reengineers process
3. AR/VR resembles life experiences (O2O)
4. New market players change routes to customers
Summary
14. 1.
Booming of Cross-border e-commerce
China government concludes regulations
Such as single window platform, identification of products and trade standards
To inspect all transaction and amount and guarantee the tax revenue.
The government also promotes
Ten cross-border experiment region (杭州、寧波、上海、平潭…)
Encourage vendors to follow “48 regulations”
14
Read PDF↑
Source: 中國國際電子商務中心, 2016/9
15. 15
For china consumers,
product quality (67.8%) is the main
reason in cross-border purchasing,
then cheaper (65.5%), brand
preference (53%), unique style (52%)
Ladies: Clothes, Cosmetic
Men: 3C, Ticket, Game
Wealthy: Appliances, Jewelry,
Furniture
Advice for Taiwan vendors
Brand and quality
Integrate resources
Build up supply chain
Source: emarketer,2015 ; 資策會III, 2016/9
16. 2.
Quality is the fundamental of revenue
16
Good quality is the core of brand.
Well-known brand brings flow.
Amount of flow contributes revenue.
Source: 達令APP, 2016/9
Read PDF↑
17. 17
Win-win goal
Brand exposure and enforcement
Seamless interaction within TV and mobile
Strategy
Show key word like “free, 100% winning”
Especially on high attention moment
Performance
In a hour, 1180 thousands new users join and 2560 thousands
exchange.
Second ratings within the same show.
Retarget five funnel of users respectively.
18. 3.
O2O fusion becomes a must for vendors
18
O2O is based on human-oriented
Involving message, service, online customer and offline stores
A supply chain revolution
Not merely a traditional sell-oriented process anymore
Instead, it transforms from manufacturer process to user experience to
distribution.
Source: Hiiir, 2016/9
20. 4.
Follow the Mobile First rule
20
Mobile is a necessity
Mobile users account for large proportion of online retailing
revenues in China.
Design a customized interface and contents is essential.
Source: Jollywiz, 2016/9 ECconnect
21. 21
A good story teller brings great profits
The Chief Content Officer
Take advantage of key opinion leader to impressed consumers with
content and product.
Crowdfunding platform becomes a channel for new released product.
Read PDF↑
Supplements :「內容為王」過時了，在這時代「人格為王」
Source: 中國湖南衛視 2016/9 ECconnect
5.
Opinion leader, a new choice in delivery
22. 22
1. Booming of Cross-border e-commerce
2. Quality is the fundamental of revenue
3. O2O fusion becomes a must for vendors
4. Follow the Mobile First rule
5. Opinion leader, a new choice in delivery
Summary
24. 1. O2O is a business opportunity
24
Take advantage of Location Based Service
e.g. Once user near OB stores, pop out online Ad of offline store coupon
Share user data to forecast the best promotion point
e.g. Once user buy from Etmall, periodically remind maintenance & repurchase
Purchase Normal
Use
Product
flow
Broken
down
Data
flow
Promotion
Remind user for
regular maintenance
via Bridgewll Ad
Monitor product life
cycle and arouse user’s
motivation to buy new
one via Bridgewell Ad
Once user clicks Ad,
feedback to Etmall
for further sale or CRM
Etmall Trace user
preference data
among channels &
share to Bridgewell
25. 2. Speed up the mobile solution
25
Recommend methodology & user interface
User type
New user needs more stimulation,
different from visitor or loyal member.
Product type
User focuses more on effect of cosmetics but
variety of clothes.
Cross-device is beyond combine behavior
Different device for different use
User tends to read more description on
bigger screen than mobile.
Shorten time to purchase
Analyze similarity and difference of behavior
data and recommend according to devices.
Cosmetic Clothes
New User Visitor Member
User type concern
Product type concern
26. 3. Report is a free promotion
26
Supposed to include from mega trend, data analysis to insight
Society : Social first, booming of mobile users
Technology : Big data, IOT, AR/VR
Economy : The booming of Southeast Asia, impact of terrorism
Policy : China release new Ad regulation, cross-border regulation
Source: Finereport
Revenue on Mobile (%)
Market share
Cross-device behavior
Unique user from social Ad
