Project for Persuasive Communication Course

1. Marina DESTOUCHES, Juliette MOUTON, Dorian SCHAAL, Antoine LAURENT, Alice BOUDON

2. Our Story
We were all skiing in Avoriaz when Antoine fell while trying to
put his earbuds back in his ears. He fell because while trying
to do this he didn’t see the tree coming at a fast pace in front of
him. We tried to warn him of the danger but didn’t see it until it
was too late. Because of this incident he broke his legs. While
waiting in the hospital, we got an idea. We thought it would help
a lot of people to have earbuds integrated in a bonnet. We
knew that a lot of people faced the same problem while doing
sports in winter, their earbuds would fall almost every time they
moved too much !

3. Mission
 December 2014, The Neat Sound, a bonnet that would
enable you to listen to your music.
 We believe in quality, comfort and health. We
promote the freedom of movement of our customers
thanks to the wireless earbuds in the bonnet.

4. Vision
To be a sponsor in the main national
sporting events.

5. Objectives:
 Be recognized as a national brand thanks to our
partnership with Nike®
 Develop the society and find new products for
sportsmen
 Build a strong relationship with our customers

6. Alice BOUDON
CEO
Dorian SCHAAL
Chief Financial
Officer
Juliette MOUTON
Head of the
Development
Department
Antoine LAURENT
Marketing Project
Manager
Marina
DESTOUCHES
Sales Manager
Responsabilities