This document discusses using a scientific approach and the HADI cycle to test hypotheses and gain insights. The HADI cycle involves formulating a hypothesis, taking action such as an experiment, collecting data, and gaining insights to inform the next hypothesis. This process eliminates uncertainty, allows people to work smarter rather than harder, and is at the heart of the lean startup methodology for developing minimum viable products and validating learning. Repeating the HADI cycle helps progress by replacing conventional wisdom with logical, evidence-based thinking.

1. HADI cycles, Lean startup

2. sukhanov.work@gmail.com
@alex_sukhanov
Alexander Sukhanov

3. Child asks "why" all the time to
understand the rules of this world.
Not just to know what to do and not to.

4. Sometimes someone with authority uses
"Because I said so"
as an answer.

5. "Because I said so"
most of the time is wrong

6. "Because I said so"
some of the time is many generations old

7. Imagine this process would happen
in science

15. To use such reasoning for your actions
is illogical, risky and it invites failure.

16. "Because I said so" transforms into
Conventional wisdom.

17. Conventional wisdom is always
outdated

18. The only way to make progress is to use
logics and independent thinking, and to
base it on observations

19. That's what science does

20. Scientific approach p.1
• Make observations
• Formulate a hypothesis
• Design an experiment to test the hypothesis
• State the indicators to evaluate if the
experiment has succeeded
• Conduct the experiment
• Evaluate the results of the experiment

21. Scientific approach p.2
• Accept or reject the hypothesis
• If necessary, make and test a new hypothesis

22. We can use scientific approach to
our business and life

23. HADI cycle
aka
that thing that scientists do

24. HADI cycle
• Hypothesis
– Pick a KPI
– Make an assumption
• Action
– Make an experiment
• Data
• Insight
Repeat all the time

26. Strong Hypothesis
• Testable
• Precise
• Could be learned from no matter what results
you get

27. HADI cycle is a heart of Lean Startup

28. 1. Eliminate uncertainty

29. 2. Work smarter not harder

30. Should this product be build?
Can this product be build?

31. Can we build a sustainable business around
this set of products and services?

32. 3. Develop an MVP
(minimum viable product)

33. 4. Validated learning

35. Thank you!