Important step in your crowdfunding campaign is identifying industry influencers

1. Albin Bajramovic
FundCaster.CO
Campaign Engineering
Channel Discoveryhttp://bit.ly/Udemy-CCE

2. Who are influencers in your network?
Who are influencers in your industry?
Who are you already connected to and how? (who is your tribe)
Channel Discovery

3. Facebook is for people you already know
Twitter is for perceptions
Google+ is for sharing passions with people you don't know
Pintrestis about expression
LinkedIn is for Pimping
Channel Discovery

4. They are experts in their industry
They are potential brand ambassadors and advisors
They can connect your brand with your target consumer
They provide professional and social validation
Thought Leaders and Industry Influencers

5. The have strong network of quality followers
They usually maintain at least one blog
They share lots of content
They maintain high level of engagement and activity in social media
Their posts are often reposted
They use hashtags effectively
They drive action
Influencers’ Traits

6. Bring something to the table
Do your homework
Be specific and concise, but personal
Reference their work
Follow their blog
Share their blog posts and @mention them in the tweet
Follow them on Tweeter and retweet their posts
Express gratitude
How Do You Engage Influencers?

7. Early access
Invites to events, interviews, viewing of products, product launches etc.
Discount codes
Exclusive content or studies
What Can You Offer to Influencers?

8. http://wefollow.com/
https://blekko.com/
http://www.socialmention.com/
http://twtrland.comUse to identify and engage influencer (twitter) in your industry
http://live.inkybee.comUse to identify and engage influencer (bloggers) in your industry
http://www.netvibes.com/Follow all news, tweets, fb posts related to your industry
Great Tools for Finding Influencers