Research, Research, Research
There is no such thing as a new idea. It is impossible. We simply take a
lot of old ideas and put them into a sort of mental kaleidoscope. We
give them a turn and they make new and curious combinations. We
keep on turning and making new combinations indefinitely; but they
are the same old pieces of colored glass that have been in use through
all the ages.
‐ Mark Twain
On average, successful campaigns research between
30 and 50 previous campaigns
What to look for (video)
How was the product introduced?
How quickly did you understand the product?
Did you have to have prior knowledge to understand the product?
At which point was call to action made?
Was the product demonstrated?
How much of the video was dedicated to project creators vs the
How many key features were described?
Did video address all your major concerns?
What to look for (Campaign Page)
How much of the page was dedicated to story/team vs product?
How many pictures where used to complement the text?
Did funding goal seem reasonable?
What to look for (Rewards)
Did rewards make sense and was the main product offered as a
Did rewards offer enough bang for the buck?
How many reward tiers did campaign offer?
Did campaign feature early bird rewards?
What was most sought after reward and at which price level?
Where there any exclusive rewards and did anybody claim them?
How many rewards allowed donors to become part of the project?
What to look for (Marketing)
What advertising and public relation tactics were utilized?
What kind of coverage did the campaign receive? – How was it
How many updates were made and at which frequency?
What was the tone of those updates?
Would you feel that you got a hookup if you donated to your campaign?