2. Who are influencers in your network?
Who are influencers in your industry?
Who are you already connected to and how? (who is your tribe)
Channel Discovery
3. Facebook is for people you already know
Twitter is for perceptions
Google+ is for sharing passions with people you don't know
Pintrestis about expression
LinkedIn is for Pimping
Channel Discovery
4. They are experts in their industry
They are potential brand ambassadors and advisors
They can connect your brand with your target consumer
They provide professional and social validation
Thought Leaders and Industry Influencers
5. The have strong network of quality followers
They usually maintain at least one blog
They share lots of content
They maintain high level of engagement and activity in social media
Their posts are often reposted
They use hashtags effectively
They drive action
Influencers’ Traits
6. Bring something to the table
Do your homework
Be specific and concise, but personal
Reference their work
Follow their blog
Share their blog posts and @mention them in the tweet
Follow them on Tweeter and retweet their posts
Express gratitude
How Do You Engage Influencers?
7. Early access
Invites to events, interviews, viewing of products, product launches etc.
Discount codes
Exclusive content or studies
What Can You Offer to Influencers?
8. http://wefollow.com/
https://blekko.com/
http://www.socialmention.com/
http://twtrland.comUse to identify and engage influencer (twitter) in your industry
http://live.inkybee.comUse to identify and engage influencer (bloggers) in your industry
http://www.netvibes.com/Follow all news, tweets, fb posts related to your industry
Great Tools for Finding Influencers