2. Your Campaign Should Include...
• Problem
• Team background & journey
• Solution & demo
• Needs & rewards
• Next Steps
• Call to action
Think about...
Which ideas are best expressed through
video? How about through text or pictures?
3. Your Video Should...
• Establish rapport with your audience
• Make your project personable
• Be fun, upbeat, and inspiring
• Include who you are, why you care, why they
should care, and how you will deliver on your
promise.
4. Video Storyline
• What discovery made you start your project?
• What are you doing about it? How far along
are you?
• What do you need to make it happen?
• How will you use the money you receive?
• Ask for money and social media shares
• A vision of the future you'll help create
• How will you update your audience?
• Thank people for helping you
5. Evaluate Your Video
• Do you engage people in the first 15-30
seconds?
• Do you appear comfortable?
• Can people see how motivated you are?
• Are the benefits of what you're offering clear?
• Is what you are asking for clear and why?
• Does your video communicate the quality you
want associated with your work?
6. Fore more detailed instructions and ideas
for your video, check out
http://blog.crowdendowed.com/crowdfunding-video-guide/
