2. THE LEADING SOCIAL SOUND PLATFORM

3. WIDGETS AND 3RD PARTY INTEGRATIONS

4. Andy Carvell
PMM: Mobile
Focus = Mobile Growth!

6. ‘THREE PILLARS’
Insights Manager
(undersanding)
PM PMM
(experience) (adoption)

7. Insight: Cohort Engagement
% Cohort
Day 0 Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 Day 8 Day 9 Day 10 Day 11

8. Mobile Marketing Stack
Paid Channels
(Ad Networks, Partnerships VIRAL I
Acquisition Cross-Sell App Stores Widgets (inc. carriers & (invites, shares/ n
SMS, Search,
OEMS) integrations)
RichMedia, FB t
+Twitter)
e
r
PUSH / Email
Native
n
Retention Onboarding activity Gamifcation? Re-Activation a
Messaging?
notifications
t
i
o
In-App Conversion n
Monetisation Purchases, Paid Carrier Billing Optimisation a
Apps
l
Insight
WORLD CLASS ANALYTICS

9. 2x dedicated mobile design
1x full time QA
Internal & External betas
Devs: 3x iOS 3x Android
2x HTML5

10. Mobile Dev @ SoundCloud
Mobile = core competency
X-Training iOS - Android
Focus on users, not
platforms!

11. CHALLENGES IN MOVING
TO ‘MOBILE FIRST’
ATTITUDE

12. ANALYTICS
NOTIFICATIONS
API

13. Andy Carvell
Product Marketing Manager: Mobile
soundcloud.com/acarvell
andy@soundcloud.com
WE ARE HIRING!
www.soundcloud.com/jobs