Sound cloud

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Sound cloud

  1. 1. THE LEADING SOCIAL SOUND PLATFORM
  2. 2. WIDGETS AND 3RD PARTY INTEGRATIONS
  3. 3. Andy Carvell PMM: MobileFocus = Mobile Growth!
  4. 4. ‘THREE PILLARS’ Insights Manager (undersanding) PM PMM (experience) (adoption)
  5. 5. Insight: Cohort Engagement % CohortDay 0 Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 Day 8 Day 9 Day 10 Day 11
  6. 6. Mobile Marketing Stack Paid Channels (Ad Networks, Partnerships VIRAL IAcquisition Cross-Sell App Stores Widgets (inc. carriers & (invites, shares/ n SMS, Search, OEMS) integrations) RichMedia, FB t +Twitter) e r PUSH / Email Native n Retention Onboarding activity Gamifcation? Re-Activation a Messaging? notifications t i o In-App Conversion nMonetisation Purchases, Paid Carrier Billing Optimisation a Apps l Insight WORLD CLASS ANALYTICS
  7. 7. 2x dedicated mobile design 1x full time QA Internal & External betas Devs: 3x iOS 3x Android 2x HTML5
  8. 8. Mobile Dev @ SoundCloudMobile = core competencyX-Training iOS - Android Focus on users, not platforms!
  9. 9. CHALLENGES IN MOVING TO ‘MOBILE FIRST’ ATTITUDE
  10. 10. ANALYTICSNOTIFICATIONS API
  11. 11. Andy Carvell Product Marketing Manager: Mobile soundcloud.com/acarvell andy@soundcloud.com WE ARE HIRING!www.soundcloud.com/jobs

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