Placement of students is the major responsibility of higher education institutions. This presentation describes a systems approach to placement and suggest strategies for effective placement.

1. Placement Strategies
Anup K. Singh, PhD

2. Exposure
Academic Achievement
Low
High
Low High
Me Too
Smart class
Stuck
Elite
Mass

3. Companies Also Do Segmentation
• They need thinkers
• They need planners
• They need doers

4. Systems Approach for Placement
• How do you build your brand?
• How do you select your students?
• How do you enhance their learning?
• How do you increase their employability?
• How do you strengthen their network?
• How do you enrich their exposure?
• How do you help them plan their careers?
• How do you create job opportunities?

5. Critical Issues in Placement Process
• Establishing placement department
• Establishing processes
• Involvement of students
• Networking strategies
• Preparing students
• Continuous learning

6. Establishing placement department
• 60:1 ratio
• Mix of experienced and young professionals
• Empower the staff
• Adequate budget allocation

7. Involvement of students
• Develop students to be proactive in their
placement
• Ensure that the student committees function
• Use students for pitching
• Use their network for placement

8. Networking strategies
• Understand industry network
• Match it with your student profile
• Do A, B and C analysis
• Go to them, show your face
• Engage them
• Continuous communication (Not with HR only
but also with line management)
• Use CRM