68. Message Controls
Gatekeepers – media people who
make judgements on what is sent.
Regulators – non-media people who
influence messages. (censorship)
69. Filters… what are they?
A receiver factor that
impedes communication.
• Informational filter
• Physical filter
• Psychological filter
70. So how our message gets to the
audience can make a big difference.
And what a difference your perspective makes.
71.
72.
73.
74. So lets think… the world is changing.
What must traditional media companies do to
survive as we know them?