This slideshow, demonstrates yahoo and wefeeline attempt to segment emotionally. They have found ways to get people's feeling out and tabulated.

1. EMOTIONS AND MARKETING
Akil James
ICT and E-commerce

2. Since the dawn of time, humans had the need to communicate what
they feel. So we have always looked for ways to do so

3. But over time we found ways to express the way we feel. We used stone
carvings, paintings, art, poems, music, and even editorials.

4. TOOLS WE USE TO EXPRESS OUR FEELINGS
 So since the dawn of time, we have invented new
ways to express our feelings. We have used
Editorials
Stone
Art Music Poems , Journals
Carvings
.
 Not much have changed up to this date. But in the
early 2000’s the world saw the diffusing o the
INTERNET. And since then people have found
found various ways to express our feelings.

5. USING THE INTERNET TO EXPRESS YOUR
FEELINGS
 To express our feelings, humans have found
various websites and tools online. Some are:
 Live chatting websites (Skype, MSN, Yahoo)
 Social Media sites (Facebook, Twitter, Linkedin,
Hi5, Myspace)
 Video Sites (Youtube, Vimeo)
 Blogging Sites ( Live Journal, Blogger, Feedster)

6. IN SEARCH FOR ATTEMPTS TO SEGMENT VIA
EMOTIONAL MARKETING
 Through my search for websites that found ways to
segment via emotions, I unearthed the two
following programs:
1. Yahoo Capsule
2. Wefeelfine.org

7. YAHOO TIME CAPSULE
 Users could contribute to a digital legacy of how life was
in 2006.
 Open to contributions from October 10, 2006 to
November 8, 2006, the Time Capsule also hoped to
capture the thoughts and feelings of the world in 2006
as an exercise in electronic or "digital anthropology“
 At the time of the closing of the capsule, the total
number of submissions was 170,857. The highest
number of contributions, (32,910) came from the 20-29
age group
 The Time Capsule closed on November 8, 2006, after
which the digital collection of submissions was entrusted
to Smithsonian Folkways Recordings based
in Washington D.C., where it will remain until Yahoo!'s
25th Birthday in 2020.

8. QUESTIONS ASKED IN YAHOO TIME CAPSULE

11.  The 2006 Yahoo! Time Capsule culminated in a
celebrated production on the Jemez Pueblo in New
Mexico. The 18 hour live event spanned the
evenings of October 25, 26, and 27th and featured
the projection of giant digital images of Time
Capsule submissions onto an ancient red rock cliff
on the reservation.

12. PROBLEMS ASSOCIATED WITH YAHOO TIME
CAPSULE
 The persons knew they were being interviewed.
Therefore their responses were not as honest as if
they thought no one was paying them much
attention.
 The time capsule was for 2006, and the contents of
the time capsule are not digitally accessible.

13. WEFEELFINE.ORG

14. JONATHAN HARRIS SEP KAMVAR
Creators of Wefeelfine.org

15. ABOUT WEFEELFINE.ORG
 Data collection engine that automatically scours the
Internet every ten minutes, harvesting human
feelings from a large number of blogs.
 LiveJournal, MSN
Spaces, MySpace, Blogger, Flickr, Technorati, Feed
ster, Ice Rocket, and Google.

16. ABOUT WEFEELFINE.ORG
 We Feel Fine scans blog posts for occurrences of
the phrases "I feel" and "I am feeling“
 It looks for the person’s
1. Age
2. Gender
3. Geographical Location
4. Time

17. WEFEELFINE.ORG
 When the applet is first opened, the initial dataset
consists of the most recent 1,500 feelings collected
by our system. The applet's panel can then be used
to arbitrarily specify different populations,
constrained by any combination of:
1. Feeling (happy, sad, depressed, etc.)
2. Age (in ten year increments - 20s, 30s, etc.)
3. Gender (male or female)
4. Weather (sunny, cloudy, rainy, or snowy)
5. Location (country, state, and/or city)
6. Date (year, month, and/or day)

18. WHAT IS DISPLAYED
 For any given population, the applet presents a number
of different statistical views, offering insights into the
traits of the specified population.
1. The "Mobs" movement of the piece shows distribution
breakdowns of the chosen population along:
feeling, gender, age, weather, and location. Mobs
expresses the notion of "Most Common".
2. The "Metrics" movement of the piece shows the most
representative traits of the chosen population along:
feeling, gender, age, weather, and location. Metrics
expresses the notion of "Most Salient".
 The top 200 feelings were manually assigned colours
that loosely correspond to the tone of the feeling. Happy
positive feelings are bright yellow. Sad negative feelings
are dark blue. Angry feelings are red. Calm feelings are
green. And so on.

19. SCREENSHOTS OF WE FEEL FINE

20. MADNESS: FEELINGS MOVE AROUND IN DIFFERENT COLOURED DOTS
AND SIZES. CLICK ON ONE AND YOU CAN REVEAL THE FEELING. CLICK
ON THE FEELING AND YOU CAN REVEAL THE BLOG

21. PICTURE BLOG

22. SEARCH ABILITY: ADVANCED SEARCH

23. PRIVACY ISSUES
 Some people have a problem with privacy and
wefeelfine.org initiative
 However,We Feel Fine only collects and displays
data that was already posted publicly on the World
Wide Web. We Feel Fine never associates
individual human names with the feelings it
displays, though it always provides a link to the blog
from which any displayed sentence or picture was
collected. Also, bloggers may make a blog post
invisible to the We Feel Fine crawler by including
the following code somewhere in the post:
<script>nofeelings</script>.

24. IMPLICATIONS OF A WEBSITE LIKE
WEFEELFINE.ORG
 For marketers, a tool like this is ground breaking.
We are now able to segment a market based on
how a majority of people within those boarders are
“feeling”.
 This is especially critical for companies looking to
find the right persons to segment its products too.
For instance, lets assume your product is best sold
to people who are feeling scared. You can actually
go onto a site like this and find out which countries
have the most scared individuals, and then change
your google ads and other ads to those countries.

25. Lets see the website
Wefeelfine.org