This presentation provides a roadmap for TOTA that includes the progress of Living Story Productions, Resident Storytellers and the Traditions Broadcasting Network.

1. Traditions Of The Ancestors
Presents:
2021 – 22 Initiatives
Living Stories Production
Traditions Broadcast Network
Resident Storytellers

2. TOTA 2021 – 22 Initiatives
TOTA
Traditions Broadcasting Network
- Podcast & Videocast Programming
Curator of TOTA Cultural Content
Living Story Productions
- Content Source Development
- First-Person Narrative Archive
Initiatives
TOTA Foundation
- Generates Funding for Initiatives
Resident Storytellers
- Presenters of Cultural Stories

3. 1. Living Story Productions
Creating and Attracting Content
For the
Traditions Broadcasting Network

4. 1. Living Story Productions
Objective – To record 100,000 multimedia first-person narratives
of local heroes from American communities.

5. 1. Living Story Productions
Interview Capture Technology - To capture first-person narratives, TOTA has
integrated a video capture and editing service that provides:
• The embedding of ad-free video content into TOTA articles
• Easy upload and edit of Zoom and other video files
• Broadcast of videos to other platforms (Facebook, Twitter, Instagram, etc.)
• Unlimited, permanent video file storage
Example of Embedded Video

6. 1. Living Story Productions
Why 100,000 first-person narratives?
• To create a unique, multimedia, first-of-its-kind archive that will serve
as a resource for families, communities, students of history and future
scholars
• To give young people a safe vehicle for engaging with and learning
from elders
• To give elders a platform for sharing their stories and life lessons
• To identify unique individuals for further interviewing by podcasters

7. 1. Living Story Productions
School-based Pilot Projects:
• Mesa College African American Studies (November 2021)
• Ed Achievers – Youth group interviewing their elders (April 2022)

8. 1. Living Story Productions
Key Contributor:
Buddy Jones – Hosts a Community-Building Lab to inspire connections
and friendships across communities and cultures that include:
• Art of the We Festival - Visalia 2023
• Buddy Jones National Parks Tours – Summer 2022
• Community Drumming Sessions - Ongoing
• Buddy Jones and Friends Weekly Zoom - Ongoing

9. 1. Living Story Productions
Community-based Pilot Projects:
• “The Block” – Stories from the Eastside of 1940’s Riverside (Ongoing)
• NW Native American Sovereignty Curriculum Story (June 2022)

10. 1. Living Story Productions
Key Results achieved in the next 24 months:
• Draft an army of one thousand amateur journalists in the next two
years. Engage students from age twelve to twenty-five to interview their
community elders
• Make the first focus on people of color who have made significant
contributions to the building of their communities.
• Work with Traditions Broadcasting Network, TBN, to invite thirty-six
professional podcasters to deliver compelling, weekly, episodic content.

11. 1. Living Story Productions
Key Results achieved in the next 24 months:
• Submit best productions to American Folk Stories at the Library of
Congress
• Establish The People’s Archive as a searchable database, available for
public and scholarly use
• Signup teams of amateur journalists from forty schools, alumni
groups and service organizations with sponsors to fund their
Community Hero Interview Programs

12. 1. Living Story Productions
Proposed Amateur Journalists Group Service
Living Story Production Kit: Estimated Annual Fee $3,500
Pricing estimate based on 2 classes/year, 25 students/class
$90 to $120 per student per year, equivalent to the cost of a textbook
• Equipment recommendations
• Interview question templates
• Podcast Interview Workshop – Conducted Online
• Multimedia publishing platform
• Lifetime repository of public and private content

13. 1. Living Story Productions
Proposed Amateur Journalists Service
Living Story Production Kit: Estimated annual cost $3,500 year one* - $2,500 year two
Cost estimate based on 2 classes/year, 25 students/class
• Technical Set Up
• Interview question development
• Podcast Interview Workshop
• Multimedia publishing platform
• Client Acquisition – One time cost*
• Customer Relationship Management Cost

14. 1. Living Story Productions
Prospective Sponsors
Annual Goal: 40 Sponsorships @ $3,500/yr. = $140,000/yr.
• Rotary Community Services (current sponsor)
• Community College Ethnic Studies and Journalism Classes: California Requirements
• La Jolla Playhouse Youth Program – A Summer of Learning
• Family Search
• Equity Development Programs
• Parent Teacher Associations
• AARP
• Church Service Groups

15. 1. Living Story Productions
Sponsorship Benefits:
• Sponsorship ads (logo, etc.) on all presentations of journalist work
• Interviews of sponsor alumni
• Sharing interview content on sponsor website

16. Mockup Example: Rotary Sponsorship Ad

17. 2. Traditions Broadcasting Network
Objective – To deliver professionally produced, engaging daily
episodic programming (multimedia podcasts) that builds an audience in
two years of 9,000 monthly visitors/subscribers.

18. 2. Traditions Broadcasting Network
Why Focus on Podcasts vs Website?

19. 2. Traditions Broadcasting Network
Key Results to achieve in the next 24 months:
• Invite thirty-six professional podcasters, currently producing discussions,
interviews, storytelling sessions, music events, etc., to add their stories to
our network programming.
• Attract both podcasters and their established audiences by enriching
podcasts with video, text and image content.
• Build a larger audience via connections with genealogy groups, schools,
service organizations and alumni groups.

20. 2. Traditions Broadcasting Network
Budget – To Be Determined

21. 3. Resident Storytellers
Objective: To present multimedia storytelling from ancestral
storytellers to introduce six of the prominently ethnic communities
featured on TOTA.

22. 4. Resident Storytellers
The Team:
Alyce Smith Cooper
• 2021 California Art Council Legacy Award Winner
• TOTA Resident Storyteller
• Host of Gumbo Pot Poetry Monthly Poetry Jam - Monthly

23. 3. Resident Storytellers
Key Results to achieve in the next 24 months:
• Establish welcome videos for six different American ethnic groups
presented by Resident Storytellers
• Produce an Ancestral Multimedia Story Collection for these ethnic
groups
• Deliver these collections on TOTA on the Traditions Broadcasting
Network

24. 3. Resident Storytellers
Budget – To Be Determined

25. 3. Resident Storytellers
Pilot Resident Storytellers:
• First Resident Storyteller – Alyce Smith Cooper (Ongoing)
• First Resident Podcaster - Anthony Thomas (March 2022)

26. 4. TOTA Foundation
Objective - Apply for grants and sponsorships to fund Living Story Productions,
Resident Storytellers and the launch of the Traditions Broadcasting Network

27. 4. TOTA Foundation
Key Results
• Apply for grants to fund startup costs
• Target grants from:
o Tribes
o Education, Museums, Libraries
o Private Foundations
• Solicit individual donors to sponsor growth
• Conduct a Crowdfunding Initiative
• Attract Sponsors for Community Heroes Interview Groups

28. TOTA Development Summary
TOTA.world serves as the public platform for all TOTA content
TOTA Foundation supports creation of free content
Living Story Productions facilitates content creation, curation,
preparation for publication, and marketing of stories, interviews and
events
Traditions Broadcasting Network provides a platform for episodic
programming of cultural audio and video content.

29. TOTA 2021 – 22 Initiatives
TOTA
Traditions Broadcasting Network
- Podcast & Videocast Programming
Curator of TOTA Cultural Content
Living Story Productions
- Content Source Development
- First-Person Narrative Archive
Initiatives
TOTA Foundation
- Generates Funding for Initiatives
Resident Storytellers
- Presenters of Cultural Stories

30. TOTA 2021 – 22 Initiatives
Thank you for taking to review our plans.
If you represent a group interested in our amateur journalist program
or a podcaster presenting stories about remarkable people in your
community, please let us know.
And, if you are interested in sponsoring a group, writing or awarding a
grant, we are always available.
Please contact: Pamela Walz-Looper <pamlooper@traditions.io>