Using Social Media    Richard McKeever  Communications Manager     Community Links    www.community-
Community Links• Multipurpose Community Organisation• Based in east London• Broad range of projects with 16,000 people eve...
Why Social Media•   Build and strengthen networks•   No cost (or low cost)•   Disintermediation•   Immediate•   Own channe...
Newham Views     Olympic Summer Project• Multiple voices• Differing opinions• Content aggregation from:  Facebook, Flickr,...
Working with others• With The Guardian - #AdviceLive. Embedded journalist  live Tweeting real time stories of advice sessi...
Themed Blog Weeks• Featured Blogging weeks – e.g. media perceptions of  poverty – with guest bloggers.                   w...
Video Storytelling• EY2010 European Year against  Poverty and Social Exclusion• Projects across the UK  supported to tell ...
Platform:    “It’s Not about the Bike”    Tools for communication are    varied – but always remember•   Audience•   Tone•...
Conversation or Broadcast?“For the last fifty years the two mostimportant communications media inmost people’s lives were ...
Brevity              Source: http://russelldavies.typepad.com/  www.community-
Tips and Resources•   NFP Tweetup    www.nfptweetup.org•   Media Trust Top Tips    www.mediatrust.org•   Learning Pool: Qu...
ContactRichard McKeeverCommunications ManagerCommunity Links105 Barking RoadLondon E16 4HQemail: richard.mckeever@communit...
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Community Links: engaging communities through social media

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A presentation for the Locality 2012 Convention - one part of a session on engaging communities through social media detailing some of Community Links projects and the learning from them

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Community Links: engaging communities through social media

  1. 1. Using Social Media Richard McKeever Communications Manager Community Links www.community-
  2. 2. Community Links• Multipurpose Community Organisation• Based in east London• Broad range of projects with 16,000 people every year.• 30 years of experience working with local people to support children, young people, adults and families.• Share lessons with government through policy work• Consultancy Supporting practitioners to achieve social change. www.community-
  3. 3. Why Social Media• Build and strengthen networks• No cost (or low cost)• Disintermediation• Immediate• Own channels• Develop resources• Expectations of others www.community-
  4. 4. Newham Views Olympic Summer Project• Multiple voices• Differing opinions• Content aggregation from: Facebook, Flickr, Twitter, YouTube. www.community-
  5. 5. Working with others• With The Guardian - #AdviceLive. Embedded journalist live Tweeting real time stories of advice sessions. Content from three UK centres aggregated on Guardian Money website www.community-
  6. 6. Themed Blog Weeks• Featured Blogging weeks – e.g. media perceptions of poverty – with guest bloggers. www.community-
  7. 7. Video Storytelling• EY2010 European Year against Poverty and Social Exclusion• Projects across the UK supported to tell their own story• Film making competition six finalists won video camera equipment and supported to upload short film to YouTube• Judges viewed online and public vote for the winner. www.community-
  8. 8. Platform: “It’s Not about the Bike” Tools for communication are varied – but always remember• Audience• Tone• Engagement and amplification• Authenticity www.community-
  9. 9. Conversation or Broadcast?“For the last fifty years the two mostimportant communications media inmost people’s lives were thetelephone and television: differentmedia with different functions. Itturns out that the differencebetween conversational tools andbroadcast tools was arbitrary, butthe difference between conversingand broadcasting is real.” Clay Shirky “Here Comes Everybody” Penguin NewYork 2008 www.community-
  10. 10. Brevity Source: http://russelldavies.typepad.com/ www.community-
  11. 11. Tips and Resources• NFP Tweetup www.nfptweetup.org• Media Trust Top Tips www.mediatrust.org• Learning Pool: Quick Start Guide for those in or around Government www.learningpool.com• Social by Social A practical guide to using new technologies to deliver social impact www.socialbysocial.com www.community-
  12. 12. ContactRichard McKeeverCommunications ManagerCommunity Links105 Barking RoadLondon E16 4HQemail: richard.mckeever@community-links.orgweb: www.community-links.orgblog: www.community-links.org/linksUKtwitter: @comm_linksfacebook: www.facebook.com/commlinks www.community-

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