Claudia is a recent college graduate who is looking for her first job. She wants to find employment that will allow her to grow professionally and utilize what she learned in college. It is important to Claudia that the job is close to home, offers a pleasant work environment where she feels comfortable, and pays well enough that she could potentially go back to school in a few years. She is using her college connections as well as job boards and social networks to search for opportunities.

1. Empathy Map
e.g. miranda
Design Thinking Action Lab

2. Stakeholder
Claudia is near to graduate. She's thinking about the future.

3. say
do
looking for a job
that can fulfill
myself
professionally
working a few
years and then
go back to
school
to grow and be
well paid
hopefully close
to my home
pleasant
working
environment
feel comfortable
is essential to
perform tasks
well
put into practice
what learned in
college
do what I like
reviewing lists of
college work
job portals
looking for
opportunities
with the
teachers
social networks

4. think
feel
feel comfortable
with your
interviewer
is important to talk
to people who
have worked or
working in the
company to the
one postulated
Ask for referrals
feel emotion in
the first
interviews
feel enthusiasm
and illusion
pride of
belonging to the
company that
postulate
overcoming

5. stakeholder
Claudia, the
graduate
enthusiastic and
excited
need
need to find a
company that
can develop and
feel comfortable
insight
because she
wants done
professionally
and work on
what she like
need a way to because