1. Ideate
Design
Thinking
challenge
By Rafael Yuji Ishi

2. Problem Statement
A Brazilian product designer student, very
creative, collaborative, curious and is currently working as an intern at
an engineering company needs a way to reset his professional
objectives, redefine his priorities and decide what is best for his career
so he can achieve his professional goals because he feels
unappreciated at his current job, also unhappy he is not working with
design, he believes opening his own company can be the only solution
to do what he likes, express his creativity and fulfill his professional
dreams.

3. Generating Ideas – 1 STAY AT THE FIRM
and...
1. Earn respect by showing more commitment
2. Ask friendly co-workers to respect him more
3. Engage on the company running squad or other activities to make new
friends
4. Connect with coworkers and then they will respect him more
5. Try to understand the coworkers and little by little gain the other colleagues
confidence
6. Go to Human Resources and see if they can intervene
7. Try to find another department within the company
8. Talk to his manager and explain why he is upset
9. Talk to his manager to work on more creative projects
10. Go to a psychologist to see if the problem is not with himself

4. 1 STAY AT THE FIRM and...
11. Evaluate if the problem is really him or others
12. Focus on a project with his designer approach
13. Ask his manager for more responsibilities and prove himself
14. Read blogs and interviews about unhappiness at work and see if is applicable for
him
15. Do a SWOT analysis of himself at the company and measure the PRO´s and
CONTRA´s and evaluate his current position
16. Ignore others and focus on his projects only
17. Find something that he really likes on his job and focus on this particular thing
18. Find ways to express his creativity at work
19. Next time a colleague is disrespectful express his unhappiness
20. Motivate himself by asking his manager if he can apply for courses of his interest

5. 1 STAY AT THE FIRM and...
21. Occupy his time with more activities and try to ignore his problems
22. Finding a second job (he can evaluate if he is truly unhappy)
23. Change his attitude. Do the best he can, stop complaining and eventually
earn the others respect
24. Do nothing about this situation and keep complaining

6. 2 STAY AT FIRM BUT SEEKING NEW
CHALLENGES and...
25. Apply for other companies
26. Apply for scholarships (master or grad school)
27. Work harder on his graduation Project
28. Find a company at his field of study
29. Use design thinking method to solve his own problem
30. Prepare himself for his entrepreneur dream (research about the market,
companies, etc)
31. Compare himself with other designer colleagues (within career perspectives)
32. Talk to his friends and look for solutions together
33. Participate on projects at the university where he can use his skills
34. Volunteering his time, there are many jobs available where he could express his
creativity

7. 2 STAY AT FIRM BUT SEEKING NEW
CHALLENGES and...
35. Working on freelancer jobs at the internet
36. Subscribe to challenges on the internet to use his skills

8. 3 QUIT JOB and...
37. Focus on studying
38. Build a business plan for his entrepreneur dream
39. Open his own company on a leap of faith
40. Look for companies that can assist him build his own company
41. Apply for a master degree in design
42. Find his dream job at a design company
43. Reflect on his decisions made so far so he can avoid making the same bad
decisions
44. Go abroad for a while (summer job at foreign country) for self-reflection
45. Ask for career guidance
46. Apply for scholarships at foreign universities (USA, Europe)

9. 3 QUIT JOB and...
48. Make a plan for himself (expectations, career goals, etc)
49. Enjoy his final moments at college and then figure out what he wants
50. Use his “free time” and produce videos to show some of his skills
51. Go to the beach and take some time off. He still young and can decide later.
52. Move to another country and start his own company
53. Buy his former company and transform it into a creative company with
innovative ideas

10. Selection of idea - The most
practical idea
#34 Stay at firm but seeking new challenges and volunteering his time to
help others, there are many jobs available where he could express his
creativity.
I chose this idea as the most practical one because the stakeholder will not
have to quit his current job and he can also express his creativity and design
skills helping others. He will use his skills and still have his job in the
engineering company.
I believe it is a win-win situation, it won´t spend many resources and I
believe the stakeholder will be less troubled. I suggest he uses a SWOT
analysis (idea #15) to evaluate his current situation with his expectations. On
the long term if he still unsatisfied he can also quit his job.

11. The most disruptive idea
#53 Quit his job and buy his former company and transform it into a creative
company with innovative ideas.
Definitely will cause a lots of impacts and it is obviously the most unfeasible,
specially because of the resources. He will deal with his former colleagues, create
his own methods and enjoy the fact that he is the owner.
The stakeholder would call the shots and have a lot of other responsibilities, he
would definitely have more stress and maybe he would not work with design,
having to manage all of his new employees and resources.

12. Your favorite idea
#39 Stakeholder should quit his job and open his own company on a
leap of Faith
I believe we should go for our dreams. It is very impressive the amount
of people who say “I want to change” but they do nothing. Create his
own company will require a lot of effort and the risks are high.
The stakeholder will have do deal with angry customers, unhappy
employees and put a lot of resources (money, time) onto this project.It
is very risky but worth.
Doing something we enjoy is a must on every job.