2. A teenager will walk out of a shop with the bag of chips in his hand, then he
carries on walking down the street. After walking for a while, the main actor
gets to a house and then the camera will already be in the room where there
will be a couple of people sitting around the table. The main actor walks into
the room throwing the chips onto the table making everyone look at the table
and see what he threw onto the table. Then the main actor will proceed onto
sitting down next to the table and then the people around the table will have a
conversation and see which person is the first one to eat one of the chips out of
the packet. When someone does eat the chip, they will start turning white
because the slogan of the advert will be ‘Release your Inner ghost’.
Another idea for my TV advert is to have a dark room with smoke filled within it
and then out of the dark a man dressed up like dark reaper will come out with
the bag of chips and place it down and then he will tell the people around the
table they either have a choice to eat one of the chips and release their inner
ghost or be punished for being too scared to eat one of the chips. Everyone off
the table picks up a chip at the same time and they all eat it at the same time
and then they all start turning white because of the slogan ‘Release Your Inner
Ghost’ then the dark reaper walks out into the dark.
Paqui Ghost Pepper Chill Chips – TV Advert
3. The radio advert will start off with a person speaking to the audience that is
listening to the radio show. The person who is speaking about the product will
make the audience feel like they should go out and buy some of them chips
because the presenter will be telling the audience that if they have one of the
chips they will be able to release their inner ghost. Basically the radio advert will
be persuasive making people go out and purchase a bag of the chips.
Another idea is to have a quick advert making sure people don’t lose their
attention spam while listening to the radio show, this advert will include the
presenter saying that the you should go out an buy the chips because they
haven’t tried anything like this before and then the presenter will say the slogan
at the end.
The last idea is to have the dialogue that is used within the TV advert played
within the radio advert making people listen to a conversation between people
and that they should eat one of the chips because they haven’t had something
spicy like this before.
Paqui Ghost Pepper Chill Chips - Radio
4. Paqui Ghost Pepper Chill Chips – Posters
The first idea that I have for the poster is to have a human in the middle of the
page and have the one half of the human look like a ghost. Then right in the
middle of the page the slogan will be there making sure people see it straight
away when they look at it and the slogan will say ‘Release Your Inner Ghost’. By
having this poster it will show people that when they eat one of the chips
something will happen which they haven’t felt before.
Another idea for the poster is to have the chip bag open in the middle of the
screen and then have a ghost floating out of the bag showing people that the
chips contain something that they haven’t seen before. The background of the
poster will have to be different colour to the bag of chips since the bag of chips is
black and if I had a black background it might be hard to see the bag of chips and
I can’t have a white background because you might be able to see the ghost that
is going to be floating out of the bag.
