Zodiac linen collection case study - 2016

1. ZODIAC LINEN COLLECTION
L A U N C H 2 0 1 6

2. 61 YEARS ON, THE PASSION
HASN'T EBBED
March-August,2016–FruitBowlDigital
TheReturnof#TheZodiacMan
SuitingUpToday’sWorld

3. WEARECRAFTING WITH INVISIBLE 21
STITCHES PER INCH
Zodiac has evolved into a leader
in men’s fine clothing and
accessories.Today, the name
represents an international
symbol of modern style, and
time-honored standards.
creativity and dedication.
Zodiac has pursued excellence
in all its forms.Aquality of life
defined in tradition and
innovation.

4. 0 0
1 954
Founded in India in

5. The company’s continuous embrace of the human touch and
the power of the imagination have resulted in innovative
fabrics that create cool effects. Ultra fine pure fibers to
create new lighter fabrics, reinventing classics as feather-
weight luxuries. All in all, a new idea of the luxurious life,
very sophisticated, pausing only for opportunity, or
indulgence.
Theybelievesuccessjustfollows

6. DigitalFashionEnvironment
Zodiac has a long and intensive sartorial heritage, developing a keen sense of how fine tailoring works for men. Articulating a
contemporary approach to design, by artfully marrying Super 140s and higher fabrics with modern styling in a line of ultra light
weight Suits & Trousers Making men look good, and more importantly, making it seem easy to do so.

7. WEHELPEDTO
Increase
SALE Highlight
Brand
FEATURES
Enhance
VISIBILITY Expand
REACH Improve
Fashion
Zodiac’s brilliantly tailored shirts in intriguing
colors for exciting days at work.
Minimalist

8. Compete against the top
national and
international brands
Reach out to the right
target group
Increase sales revenue
without using offers or
discounts.
THINGSWEKEPTINMIND
1 2 3

9. Fashion is one of the most influential forms of expression in our contemporary culture.
Serving as a mirror of our time, fashion is also regarded as a post-modern metaphor of what
goes on in society.
Extensive Keyword Research Right Display Placements Adword Optimization
Accurate Bidding for Best ROI Accurate Targeting 24X7 Monitoring
WEDIDTHESERIGHT

10. REACHEDWE

11. REACH
IMPRESSION
1,912,912
7,604,169
20,456,317
2016
CLICKS
IMPRESSION
IMPRESSIONCLICKS
1,912,912
7,604,169
20,456,317
3,525,605
2016
RESULTS
]
TheGraph
REACH
218,456
207,124
2015

12. SESSIONS
254,670
USERS
PAGE VIEWS
PAGE VIEWS
USERS
344,410
286,843405,638
2016
RESULTS
]
TheGraph
SESSIONS
1,173,951
1,121,476
2015

13. NOWTHAT’SJUSTNUMBERS
Teamwork Makes the Dream Work
The buzz created on the
Facebook page led customers
to stores, which resulted in an
overall success of 50% sales
growth as compared to last
year’s numbers. Statistics
determined that majority of the
growth was a result of online
traffic and orders.

14. Styles
Designs
OUREFFORTS

15. OFFICE
022 42151819
ADDRESS
Cardinal Gracious Road,
Andheri East, Mumbai
www.fruitbowldigital.com
Facebook.com/fruitbowldigital
Twitter.com/fruitbowldigi
Contact

16. ThankYou