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Forecasting formal wear for a decade
- 1. March,2020 FORECASTING TREND OF A DECADE (2020- 2030) BY- Neelima Nayak
- 2. POINTSOF DISCUSSION The new decade Driving force Formal wear Current Scenario What do we need for next decade? Forecast through the decade Conclusion References
- 3. Consciousness of environment Openness to diversity Technologically advanced Individualism Emerging two generations Sustainable approach in industrialization THE NEW DECADE
- 4. THE DRIVING FORCE GENERATIONS Z & ALPHA Environmentally woke Focused and Oriented Acknowledge development and changes Entrepreneurial and tech-savvy Influencers and Influencees Co create culture Independent and productive
- 6. Since the 1950s, there has been gradual decrease in the demand of formal wear. With the shift in generations, people lost the seriousness of formal wear due to lack of productivity, rebellious cultural diversification, need for comfortability and viability. Formal wear dissolves into casual and evening wear. Loses the and meaning, perceived to make statements. F O R M A L W E A R uniformity
- 7. C U R R E N T S C E N A R I O V A L U E it's RARE it's customized or personalized it's designed by a certain designer it has a story
- 8. Members of Generation Z were kids during the Great Recession. Many of them saw their parents struggle through that time. And, they watched as their older Millennial siblings moved back into their childhood bedrooms after getting their degrees. Because of all this, Generation Z is a group that values financial and job security.
- 9. "The new generation crave flexible work arrangements and they want to do work that’s meaningful and makes a difference in the world." The Suit, a staple of formal wear, is modernised by embracing a casual, relaxed approach as men and women dress it down to adhere to their modern dressing standards. - it creates positive culture where management and employees work together to achieve goals.
- 10. Generation Z & The Fast Fashion Paradox Even though the new generation shows conscious towards the environment yet evidently the issues with fast fashion seems to stirr up the climate pollution agenda. Gen Z's have grown to demand for new, innovative and creativity in fashion and have no or less patience with repetition. The Gen Zs value rare, customised, personalised and unique which accentuates their individuality. Solutions have been structured to solve the problems yet they are expensive, time taking and difficult to adapt within a short period of time. If they want to be heard, their clothes should do it for them. https://www.refinery29.com/en-us/2019/10/8534687/generation-z-fast-fashion-paradox
- 11. W H A T D O W E N E E D F O R N E X T D E C A D E ? Advanced Functionality Fresh Dynamic Designs Adheres to sustainability Values comfort and function Has to be 'Instagram' worthy Non Binary or Gender neutralDries Van NotenBrogger
- 12. Contemporary commuter and business wardrobes are changing, driven by a need for everyday comfort and performance learnt from sportswear, and the forward-thinking materiality and detail focus of techwear. As smarter styling and silhouettes continue to trend in the wake of streetwear, the growing taste for minimalism is transcending its tonal neutrality and reclaiming attitude with bold colour statements. I N S P I R A T I O N F R O M A C T I V E W E A R https://www.bbc.com/worklife/article/20171002-are-tracksuits-and-trainers-the-future-of-office-attire
- 13. SYKES, London "Performance Professional" Even traditional-looking suits are being improved by sportswear technology. Fabrics pioneered for use by athletes and explorers, or even for extreme sports, are being adapted to create workwear that is wrinkle-proof, breathable, sweat-wicking and temperature-regulating. Eclectic, Paris Aella, LA
- 14. The luxury industry focuses on using premium fabrics like top-shelf silk, cotton, and linens. These fabrics are beautiful and well-made, but after a few hours, they tend to crease, wrinkle, and stain, which doesn’t look very polished or professional. Dai, London "sources most of her materials from an Italian mill called Eurojersey, which makes a brand of textiles called Sensitive Fabrics that are often used in biking gear and ballet clothes. The brand is known for creating fabrics that have a body mapping effect, creating a linear and homogenous look whether it is covering an elbow or a torso. And the fabrics have a range of high-tech functions like breathability, wicking moisture, resisting creasing and pilling, and four-way stretch."
- 15. F U N C T I O N A L I T Y Donna Wallace The idea that clothes should serve a purpose beyond simply looking good is not a new one; it predates fashion itself. Ever since our distant ancestors first discovered the insulating properties of woolly mammoth hide, we’ve looked to clothes as a way of responding to the challenges of our environment. They are, at their essence, functional items; whatever aesthetic value they hold is a secondary to the obligation not to lead to you freezing to death or outraging public morals.
- 16. Argent Argent has already begun to incorporate functional elements into our pieces, including reversible suits, media and stylus pockets, microfiber pocket bags (for cleaning glasses and iPhone screens) and moisture-wicking material. Low Classic, SeoulBanana Republic Dsquared2
- 17. I T ' S A L L M A T T E R O F C O M F O R T Short Suits Dress Trench coat Loose fit
- 18. G E N D E R N E U T R A L I T Y Annakiki
- 19. 2 0 2 52 0 2 0 M A P P I N G T H E T R E N D Use of sustainable fabrics Introduction to activewear- inspired formal wear Looser and shorter silhouettes Tailored minimalism 2 0 2 2 Renting premium formal wear Premium and viable materials for construction Introduction to utility clothing in formal wear Gender neutral office wear Exaggeration in style, silhouttes Prints and patterns
- 20. 2 0 3 0 2 0 2 5 2 0 2 8 Generalized gender neutrality Lighter and softer fabrics Utility clothing for formal wear Innovative silhouettes Immense popularity of the office wear category
- 21. The popularity of Formal wear (especially office wear has somehow dissolved amongst the other categories. Like Blazer, which is an important element of office wear has now become a staple in occasion wear, evening wear and casual wear. But due to predictions of large growth in employment in the next decade, it seems quite promising that formal wear will make a comeback but with twist. As the new generation is comparatively more adaptable and demanding to changes, the collaborations of formal wear with different materials, styles and functionality will fulfil the need of the new generation to work with ease and comfortability. The new generation is already preparing to voice out their individualism and their commitment and compassion towards the working culture will bring the "formal" vibe back in the office. Conclusion