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Fashion Foresight: How Fashion Illustrates the World's Most Pressing Mega Trends


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Any person, business or brand looking to understand – and lead – cultural shifts can turn to the fashion industry as a bellwether. Fashion not only shapes culture, it acts as a mirror to society, reflecting important cultural shifts that may otherwise be imperceptible.

The fashion industry caters to early adopters and seeks inspiration from the edges, where trends and cultural shifts start. It is acutely attuned to changes in the zeitgeist as well as the ambient influences of the biggest global trends (i.e. MegaTrends).

For these reasons, the fashion industry can be an effective instrument for gauging change and a proxy for trendspotting of the highest order.

In this report, we’ll take a look at MegaTrends impacting life and society, illustrate how they are manifesting within the fashion industry and translate what it means for all brands.

After you’ve read this, the length of a hemline will take on entirely new meaning and you will never view paisley the same.

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Fashion Foresight: How Fashion Illustrates the World's Most Pressing Mega Trends

  2. Any person, business or brand looking to understand – and lead – cultural shifts can turn to the fashion industry as a bellwether. Fashion not only shapes culture, it acts as a mirror to society, reflecting important cultural shifts that may otherwise be imperceptible. The fashion industry caters to early adopters and seeks inspiration from the edges, where trends and cultural shifts start. It is acutely attuned to changes in the zeitgeist as well as the ambient influences of the biggest global trends (i.e. MegaTrends). For these reasons, the fashion industry can be an effective instrument for gauging change and a proxy for trendspotting of the highest order. In this report, we’ll take a look at MegaTrends impacting life and society, illustrate how they are manifesting within the fashion industry and translate what it means for all brands. After you’ve read this, the length of a hemline will take on entirely new meaning and you will never view paisley the same.  2
  3. LEGEND CATEGORY MacroTrend = Detailed in this report = Not detailed in this report AGE/GENERATION Longevity Declining Birth Rates Multi-Gen Households New Masculinity Power Woman Blurred ID GENDER/SEXUAL ORIENTATION Minority Majority Mixed Children Hyperculture RACE/ETHNICITY Income Gap Wage Disparity Liveable Wages INCOME Globalization Urbanization Shifting Soils GEOGRAPHY FAMILY/SOCIAL SIngletons Modern Family Singularity Moral Imperative Provenance Radical Transparency IDEOLOGY Kidult Hack-Life Analog/Digital LIFESTYLE Superhuman Personalized Medicine Citizen Doctor HEALTH Work Shift Crowd Economy Self-Made INDUSTRY SPIRITUALITY Rise of the Nones Ancient Wisdom Oneness/Empathy Warped Perception Mashup/Appropriation Tangible-Intangible ART AESTHETICS Rising Pollution Climate Change Sustainability ENVIRONMENT Questioning Capitalism Jobless Growth Entrepreneurship ECONOMIC Icon Toppling Declining Freedom Lack of Privacy POLITICAL SCIENCE Phase States Living Matter/Microbial Magnetism Data Divinity Frictionless Smart TECHNOLOGY MEGA TREND TABLE OF CONTENTS New Semantics Snack Media Refreshed Classics MEDIA/
  4. The great thing about fashion is that it always looks forward. Oscar de la Renta 4
  5. Source: Administration on Aging, 2015; NYTimes 1/2of all people worldwide live in a country where the birth rate is lower than the 2.1 babies required to replace both parents. 72.1Molder persons in the U.S. by 2030, more than twice the number in 2000. MEGATREND: LONGEVITY THE AGING POPULATION IS BOOMING AND BIRTH RATES ARE DECLINING 5
  6. Along with the Dolce & Gabbana Fall/Winter 2015 fashion pictured here, hip, edgy fashion brands are bringing back legends as their spokesmodels: Joan Didion for Céline, Joni Mitchell for Saint Laurent, Neil Young for Supreme and social media darling Baddie Winkle for Dimepiece. MEGATREND: LONGEVITY BEAUTY STANDARDS ARE BEING REDEFINED 6
  7. 7 2XThe number of fathers who are home with their kids has doubled since 1989. Source: Pew Research MEGATREND: NEW MASCULINITY GENDER NORMS AND ROLES ARE SHIFTING 7
  8. 8 Source: Business of Fashion, The Guardian 40%of hosiery sales in the UK Tights store comes from men (aka “Mantyhose”). MEGATREND: NEW MASCULINITY NEW GENDER NORMS GIVE MEN PERMISSION TO BREAK FROM EXPECTATIONS For over five years, the growth of the menswear market has outpaced womenswear. 8
  9. 9 Source: She-conomy; Bureau of Labor Statistics; Forbes 85%of all brands purchased are made by women. 70%of mothers with children under 18 are in the workforce. $18 TRILLIONThe projected global income of women by 2018. MEGATREND: POWER WOMAN WOMEN ARE A GLOBAL FORCE 9
  10. 10 Source: Forbes; NPD $323Bspent by U.S. consumers on apparel, footwear and accessories in 2014, +$2B from 2013 can be traced back to “Athleisure”. Increasingly casual workplaces and an economically-driven demand for versatility from Millennials are driving the “Athleisure” lifestyle. WOMEN’S FASHION WILL BECOME AS VERSATILE AND ENDURING AS ITS WEARERS MEGATREND: POWER WOMAN 10
  11. Culture must come to be perceived not as an extra, as a form of “decoration”, but as deeply useful. It can answer political and even existential questions. Miuccia Prada 11
  12. 12 Source: Administration on Aging, 2015 700,000transgender individuals in the U.S. 50+gender identities added by Facebook in 2014. MEGATREND: BLURRED ID TRANSGENDERISM IS GAINING GLOBAL ACCEPTANCE 12
  13. 13 GENDER-NEUTRAL CLOTHING LINES WILL FORCE RETAILERS TO REIMAGINE STORE PLANS UK retailer Selfridges & Co created Agender, “a celebration of fashion without definition [designed to] explore and examine shifting gender boundaries through ground-breaking fashion, music and design collaborations.” MEGATREND: BLURRED ID 13
  14. 14 Source: U.S. Census; Pew 2043The projected year when the U.S. population will no longer have a caucasian majority. MEGATREND: MINORITY MAJORITY SHIFTING DEMOGRAPHICS WILL END THE CAUCASIAN MAJORITY 15%of all new marriages in the U.S. were between spouses of a different race or ethnicity — more than double the share in 1980. 14
  15. 15 The Christian Louboutin New Nudes Collection shoes at Bergdorf Goodman come in five shades, with more shades already in the works. MEGATREND: MINORITY MAJORITY DESIGNERS WILL ACKNOWLEDGE THE MANY SHADES OF NUDE 15
  16. 16 Source: Pew Research 85%of people in the UAE were foreign- born – the highest of any country. MEGATREND: HYPERCULTURE THE INTERNET AND GLOBAL MIGRATION HAVE MADE “FOREIGN” CULTURES ACCESSIBLE 45.8Mpeople living in the U.S. were born in other countries. 16
  17. Fashion often takes inspiration from global cultures. Though go too far and you risk being accused of appropriation. MASH-UP FASHION TOWS THE LINE BETWEEN INSPIRATION AND APPROPRIATION MEGATREND: HYPERCULTURE 17
  18. 18 Source: Forbes 331XThe average CEO earns 331x times more ($11.7M) than the average employee ($35,293). Companies with high wage gaps are thought to be cannibalizing their own consumer base, if people that work for the company can’t afford to buy the product. THE INCOME GAP IS WIDENING AT AN ALARMING RATE MEGATREND: SQUEALING 18
  19. 19 Source: Fast Company; Tech Times Retailers like 76<100 in Pittsburgh, PA are creating pricing models that allow women to pay a percentage of the sales price in alignment with salary inequalities. MEGATREND: SQUEALING INCOME DISPARITY WILL CREATE A GLUT OF AFFORDABLE LUXURY ALONGSIDE PRODUCT AND PRICING INNOVATION 19 New design innovation uses technology to create one pair of shoes with multiple looks, creating economic efficiency.
  20. Fashion is not something that exists in dresses only. Fashion has to do with ideas, the way we live, what is happening. Coco Chanel 20
  21. 21 Source: National Geographic; Pew Research via Slate. 54%of kids in the U.S. are being raised in nontraditional families, including single parents, cohabitating parents, stepparents, or grandparents. MEGATREND: MODERN FAMILY SOCIETY IS REDEFINING THE FAMILY CONSTRUCT 21
  22. 22 Brands like Butchbaby & Co. are creating “alternity” (play on maternity) wear that is gender neutral. MEGATREND: MODERN FAMILY GENDER-NEUTRAL, ROLE-AGNOSTIC APPAREL IS ON THE RISE 22
  23. 23 Source: AAFA;The Atlantic 98%of American fashion is produced abroad. 111%The increase in active Pinterest users in 2H2015, which helps fuel the desire for consumption. MEGATREND: GLOBALIZATION GLOBALIZATION HAS CREATED A DEMAND FOR FAST FASHION, OFTEN AT A COST 23
  24. 24 Brands like Fjallraven are creating products from ethically-sourced, premium materials that can be traced back to the farms and fields where they originated. MEGATREND: GLOBALIZATION TRANSPARENCY AND SUSTAINABILITY WILL RISE AS BRAND DIFFERENTIATORS 24
  25. Source: Census Bureau; The Daily Mail ADULTS ARE PROLONGING CHILDHOOD, KIDS ARE GROWING UP FASTER 30%of American Millennials live with a parent (up from 23% in 2000). 77%of parents blame the web for their children growing up fast, and 70% of children surf the web unsupervised. 25 MEGATREND: KIDULT
  26. Source: Paper Magazine; Brands Like Fendi, Moschino and Anya Hindmarch are incorporating playful elements into their designs. 26 MEGATREND: KIDULT LABELS ARE APPEALING TO THE CAREFREE INNER-CHILD “My goal is to be as close to a five-year-old, or a four-year-old, or a three-year-old, as possible.” Kanye West, Paper Magazine
  27. Science fiction has popularized “mechs” to such a degree that there is a growing sense of “prosthetic pride” in external enhancements. Exoskeletons will amplify human strength and expand our physical (and mental) capabilities. HUMANS ARE AMPLIFYING THEIR STRENGTH THROUGH EXOSKELETONS 27 MEGATREND: SUPERHUMAN
  28. Many fashion designers are partnering with tech companies to create luxury wearables, and playing with emerging technologies like 3D printing to experiment with design inside a new medium. Expect your clothing to do more than make you look good: embedded technology can read biometrics and provide feedback, bringing new emotions, sensations, and abilities to the wearer. 28 FASHION AND TECH WORLDS ARE COLLIDING, RESULTING IN DESIGNER WEARABLES AND TECH-ENHANCED APPAREL MEGATREND: SUPERHUMAN
  29. Source: Jeremiah Owyang; Crowd Companies 157KUber rides taken each day. 29 MEGATREND: CROWD ECONOMY THE NEW ECONOMY IS COLLABORATIVE AND CHALLENGES EXISTING HIERARCHIES 285Kitems funded on Indiegogo daily.
  30. RETAIL IS LEVERAGING THE CROWD ECONOMY TO ENHANCE DISTRIBUTION 247Kitems are sold on Etsy every day, giving burgeoning designers a platform on which to sell their wares. Source: Tech Crunch TechCrunch recently wrote about luxury brands who were looking to partner on-demand couriers and drivers to offer same-day delivery. 30 MEGATREND: CROWD ECONOMY
  31. “This...stuff'? Oh. Okay. I see. You think this has nothing to do with you. You go to your closet and you select...I don't know...that lumpy blue sweater, for instance because you're trying to tell the world that you take yourself too seriously to care about what you put on your back. But what you don't know is that that sweater is not just blue, it's not turquoise. It's not lapis. It's actually cerulean. And you're also blithely unaware of the fact that in 2002, Oscar de la Renta did a collection of cerulean gowns. And then I think it was Yves Saint Laurent who showed cerulean military jackets? And then cerulean quickly showed up in the collections of eight different designers. And then it filtered down through the department stores and then trickled on down into some tragic Casual Corner where you, no doubt, fished it out of some clearance bin. However, that blue represents millions of dollars and countless jobs and it's sort of comical how you think that you've made a choice that exempts you from the fashion industry when, in fact, you're wearing the sweater that was selected for you by the people in this room from a pile of stuff.” Miranda Priestly, The Devil Wears Prada 31
  32. Source: Youtube, Facebook 28Mpeople on Facebook joined the conversation about the ice bucket challenge via likes, shares, and comments. 32 MEGATREND: ONENESS/EMPATHY THE INTERNET HAS DISSOLVED BORDERS BETWEEN “US” AND “THEM” 4MThe approximate number of video results for a YouTube search of “ice bucket challenge”.
  33. Fashion is a way to show solidarity, from the cause- specific ribbons worn on lapels at red-carpet events to the “I am Trayvon Martin” hoodie. 75countries involved in the #FashRev event held each April. Consumers will no longer disassociate what they wear with who made it. 33 MEGATREND: ONENESS/EMPATHY CONSUMERS USE FASHION AS A TOOL TO TAKE A STAND
  34. Climate Apartheid is the result of a growing wealth disparity created by those who have and don’t have climate-controlled accommodations for extreme weather created by global warming. 34 MEGATREND: CLIMATE CHANGE GLOBAL WARMING IS CREATING A “CLIMATE APARTHEID”
  35. Garment makers are proactively investing in alternatives to traditional cotton, including a more drought-tolerant variety. Other alternative fibers include recycled polyester made from plastic bottles, fiber grown from bacteria, and self-repairing adhesive that will make garments last longer. Alternative fibers also help reduce emissions, giving manufacturing a cleaner carbon footprint – something that’s increasingly important to consumers – without impacting costs. Source: NPR 35 MEGATREND: CLIMATE CHANGE SMART CLOTHING MAKERS ARE INVESTING IN ALTERNATIVE MATERIALS
  36. Source: Gallup 400Kbusiness are started in the U.S. each year, however 470k fail. 36 MEGATREND: ENTREPRENEURSHIP ENTREPRENEURSHIP IS GLAMORIZED IN CULTURE, BUT IS NOT CREATING JOBS The top countries where entrepreneurship is thriving are Hungary, Denmark, Finland, New Zealand, Sweden, Israel, and Italy. The U.S. is ranked 12th.
  37. Brands are going beyond their core products to become talent incubators – e.g. Converse is pushing beyond footwear with the global expansion of its Rubber Tracks recording studio. Source: Billboard 37 MEGATREND: ENTREPRENEURSHIP BRANDS ARE BECOMING TALENT INCUBATORS, ANGEL INVESTORS, AND COMMUNITY DEVELOPERS
  38. There has never been more creative freedom and potential, or more opportunity to connect and learn. But the pace of change also presents challenges: feelings of fear, distrust and uncertainty are pervasive. Angela Ahrendts, Apple's SVP of Retail 38
  39. Source: BRG; CIO 7.4The average number of hours people spend looking at screens in the U.S. 92%of people in the U.S. worry about their online privacy, and 91% say they would avoid companies that do not protect users’ privacy. 39 MEGATREND: LACK OF PRIVACY ALWAYS-ON CULTURE CREATES WORRY AND MISTRUST AROUND PRIVACY
  40. Source: BetaBrand; SaintChic; Wired From anti-flash clothing that obfuscates photography to visors to anti-drone camouflage, fashion design, technology, and trends are emerging to address privacy concerns. Brands will need to be transparent about their entire supply chain and what data is collected and shared in order to gain consumer trust. 40 MEGATREND: LACK OF PRIVACY FASHION DESIGNS ARE EMERGING TO HELP WEARERS MASK THEIR IDENTITY
  41. Source: NutraIngrediants USA; Huffington Post $2.4BGlobal sales of probiotics in 2014 were up 14.4% from 2013. 41 MEGATREND: LIVING MATTER/MICROBIAL CONSUMERS ARE EMBRACING ANCIENT WISDOM OF MICROBIAL ECOSYSTEMS 77The average South Korean eats 77lbs of kimchi in a year, and the rest of the world is catching on with an increased interest in the health benefits of fermented foods.
  42. Source: Wired; Fast Company Material innovations are taking many forms. Designer Natsai Audrey Chieza uses bacteria to create inspired designs on silk scarves, Freitag creates biodegradable jeans from sustainable linen, and Scough uses fabric that filters germs. 42 MEGATREND: LIVING MATTER /MICROBIAL THE FASHION WORLD IS INNOVATING MATERIALS WITH LIVING MATTER
  43. Physical assistive devices are being replaced by gestures. Gestures are thought to be more human and haptic than tapping and swiping. Other once-visible interfaces are now disappearing into the background, while some physical objects are emerging to enhance the once abstract. 43 MEGATREND: TANGIBLE-INTANGIBLE GESTURES ARE REPLACING INTERACTIONS WITH PHYSICAL DEVICES
  44. Source: PSFK With embedded technologies, apparel can become a playful and expressive communication tool. Some creative uses include gaze-activated fabric that lights up, biometric sensors that reveal the wearer’s emotions, and hangers in the store that offer the advice previously provided by a personal shopper. 44 MEGATREND: TANGIBLE-INTANGIBLE GESTURE TECHNOLOGY IS INSPIRING BOTH PRODUCT AND RETAIL INNOVATIONS
  45. Emojis, gifs, and image macros are the new language. Complex and nuanced, people will use these images and icons to creatively express themselves with both literal and implied meanings for the reader to interpret. The same visual can simultaneously convey different messages depending on the audience. 45 MEGATREND: NEW SEMANTICS VISUAL COMMUNICATIONS ARE REPLACING WORDS
  46. Symbolism is prevalent in streetwear brands like Hood by Air and KTZ. Emoji-infused fashion shows how serious the industry is about humor, even dubbing the genre LOL-core. Source:The Guardian 46 MEGATREND: NEW SEMANTICS FASHION, PARTICULARLY STREETWEAR, IS DRIVING ADOPTION OF NEW SEMANTICS
  47. From Amazon’s On-Demand Drone Delivery to smart-home devices that automatically order household items when you’re running low, services are emerging to make life in general more frictionless. 47 MEGATREND: FRICTIONLESS THE RISE OF ON-DEMAND PRODUCTS AND SERVICES CONTINUES TO SHAKE UP INDUSTRIES
  48. Tommy Hilfiger men's jacket. Designed by Pvilion, a Brooklyn-based innovator of flexible PV solar products – this one- of-a-kind piece features a removable solar pack that charges a battery to keep your mobile devices working while on-the-go. In direct sunlight, the battery charges beyond the capacity of most smartphones. 50% of all net proceeds from this jacket support the Fresh Air Fund. 48 MEGATREND: FRICTIONLESS TECH-EMBEDDED CLOTHING SAVES WEARERS TIME AND ENERGY
  50. LEARNINGS FOR ALL BRANDS All brands can learn to identify market changes and trends from cues within the fashion industry, because the fashion industry is highly responsive to cultural shifts. Business innovations often start in the fashion industry, and make their way into other industries. The fashion industry not only shapes consumer behaviors, but holds up a mirror to it. 50
  51. CULTURAL CHECKLIST FOR BRANDS Speak to and reflect a diverse population – age, race, size, gender, etc. Be sensitive to cultural appropriation. Design for modularity and multi-purpose. Radical transparency can build trust and earn loyalty. Appeal to the consumer’s carefree inner child. Invest in material innovation. Open up your brand to invite in outside partners (open brand API). Leverage, rather than compete with, the collaborative economy. Create jobs and develop communities with angel investing and talent incubation. Toss the legalese in your privacy policy. Design for microbially balanced rather than germ-free. Experiment with gesture-controlled experiences. Understand where your brand can appropriately enter the visual conversation. Make your consumer’s life more frictionless. 51
  52. WANT TO APPLY MEGATREND INSIGHTS TO YOUR BUSINESS? We will continue to track MegaTrends, adding a global perspective from our Scout Network (now in eleven countries) combined with international social listening. Stay tuned. Reach out to us if you want to explore how to apply these learnings – and future MegaTrend insights – to your business. We can package MegaTrend insights in a variety of formats, such as: Customized “MegaTrend” reports, designed for sharing and educating Immersive get-smart-fast-on-MegaTrends workshops MegaTrend insights-to-applied-marketing round table discussions Bi-weekly “MegaTrend Pulses” – sharable newsletters on MegaTrends and marketing opportunities 52
  53. 53 SOCIAL AGENCY PR AGENCY DIGITAL AGENCY SEARCH AGENCY EVENT MARKETING AGENCY ADVERTISING AGENCY AGENCY OF RELEVANCE - Social & Cultural Listening - Competitive Intelligence & War Gaming - Segment Analysis & Tracking - Topic Deep Dives - Event Tracking - Issue Monitoring - Real-time Burst identification - Channel Analysis - Content & Influencer Strategy - Editorial & Cultural Calendars - Macro Trend Identification & Quantification - Projecting Segments into the Future (Consumers of the Future) - Product, Service & Packaging Development - Business Model Design & Reimagination - Business Context Analysis - Futurism - Whitespace Identification - Brand/Partner & Acquisition Recommendations - Pre-Planned (70/30) Content Production - Online and Offline - Real-time Content Production - Real-Time Commerce - Social Media Content (short and long form) - posts, tweets, vines, videos, blogs, etc. - Community Management - Influencer Outreach - Channel Optimization & Fan Base Development - Analytics & Measurement - Real-Time Media Amplification CULTURAL STRATEGY AT THE CORE CULTURAL INTELLIGENCE INNOVATION CONTENT & DISTRIBUTION powered by 53 BRAND
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  56. FASHION SNOOPS + SPARKS & HONEY COLLABORATION     sparks & honey ( is a New York--based agency with a mission to open minds and create possibilities for brands in the now, next, and future. Employing a disruptive marketing platform and cultural newsroom model, sparks & honey uses a unique combination of tools, algorithms, and human insights to identify emerging cultural trends and engage brands in relevant and meaningful conversations. sparks & honey leverages this proprietary cultural intelligence system to deliver services in three areas for brands – innovation, cultural insights, and content. Fashion Snoops ( is a leader in fashion trend tracking and forecasting. Its team of 50 experts and 100 international contributors covers and reports on the latest in apparel, accessories, beauty, home décor, culture, and more. If something is happening in the world of fashion, Fashion Snoops is there. In addition to its subscription-based online tracking and creative platform, Fashion Snoops partners with clients to help them develop innovative new products, ideas, and strategies that are culturally relevant and grounded in the client’s brand values. Fashion Foresight is a collaboration between sparks & honey and Fashion Snoops, who came together to create a complete view of the state of fashion as a reflection and driver of culture. 56
  57. 57 CULTURAL STRATEGY We use 24/7 cultural intelligence to identify trends and territories attuned to brand DNA.  • Cultural Tension and White Space Mapping   • Collaborative Workshops • Organizational Design • Tailored Culture Operating Systems 57 SPARKS & HONEY OFFERINGS OPEN RESEARCH We are always on, tracking signals and establishing cultural context in a collaborative and agile environment.  • Cultural Listening • Trend Analytics • Research Entertainment • Open Research Platforms CONTENT & BRAND EXPERIENCE We create branded content and storytelling experiences that conquer new territories. • Editorial & Content Strategy • Social Marketing • Future-Focused Brand Experiences • Collaborative Executions with Persons of Interest INNOVATION We partner with people and organizations to promote curiosity and drive innovation, leading to new business models, next generation products, and groundbreaking ideas.  • Incubator Design, Startup Matchmaking, Startup Incubation • Expert Forums
  58. Sign up on our website to receive updates and future reports: For more information: 212.894.5100 @sparksandhoney 58
  59. IMAGE SOURCES 59 Page 1: Photo by Michael Mandiberg, Yigal Azrouel Fashion Show at Eyebeam, Sept 5th, 2008. Page 2: Photo by Purple Crow, "Satiny Pooled Fabric", September 13, 2006. Page 5: Photo by Vinoth Chandar, "The Beauty of Old Age", March 5, 2013. Page 6: Photo courtesy of Dolce & Gabbana, all rights reserved. Page 7: Photo by BlueOrange Studio, all rights resereved. Page 8: Photo courtesy of Gucci, all rights reserved. Page 9: Photo by Julian Fong, "Wonder Woman", November 16, 2010. Page 10: Photo courtesy of Christian Dior, all rights reserved. Page 12: Photo by Natasha Kramskaya, "Rainbow flag, sun, wind, and blue sky". Page 13: Photo courtesy of Selfridges, all rights reserved. Page 14: Photo by Carnaval King 08, "Sayulita", July 15, 2008. Page 15: Photo courtesy of Christian Louboutin, all rights reserved. Page 16: Photo by poolie, "Dominik S. Worldwide", September 23, 2012. Page 17: Photo courtesy of Fashion Snoops. Page 18: Photo by Coco Curranski, "Front Runners", November 18, 2011. Page 19: Photo courtesy of Sandro, all rights reserved. Page 21: Photo by Mike Slichenmyer, "One Happy Family", June 30, 2007. Page 22: Photo courtesy of Butchbaby & Co., all rights reserved. Page 23: Photo by Solidarity Center/Sifat Sharmin Amita, Rana Plaza rally, April 24, 2014. Page 24: Photo courtesy of Fjallraven, all rights reserved. Page 25: Photo by Todd Huffman, "Settlers of Catan Party Crew", September 1, 2007. Page 26: Photo courtesy of Fashion Snoops. Page 27: Photo by Ekso Bionics, Bionic Exoskeleton, September 27, 2011. Page 28: Photo by Maurizio Pesce, "XYZprinting inBloom Dress 3D Printed Outfit", January 7, 2015. Page 29: Courtesy of Jeremiah Owyang. Page 30: Photo by Kamyar Adl, "Express Delivery", April 5, 2007. Page 32: Photo by Angelin Song, "Ice bucket challenge lol", June 1, 2015. Page 33: Photo courtesy of Fashion Revolution, all rights reserved. Page 34: Photo by Tim J Keegan, "Lake Hume at 4% - 6531", February 2, 2007. Page 35: Photo by Gloria Cabada-Leman, "Cotton", October 18, 2011. Page 36: Photo by eren {sea+prairie}, "fresh", August 20, 2010. Page 37: Photo by fr4dd, "studio0035", November 4, 2013. Page 39: Photo by jseliger2, "cell phone zombies-1215", April 18, 2014. Page 40: Photo by Leland Francisco, "mask", September 22, 2011. Page 41: Photo by Jeremy Keith, "Kimchee", April 15, 2008. Page 42: Photo by Freitag, all rights reserved. Page 43: Photo by Intel Free Press, "Hand Gesture Controls on an Ultrabook", September 13, 2012. Page 44: Photo courtesy of Sangli Li, "Sangli Li - Expressive Wearable", 2015, all rights reserved. Page 45: Photo by The All-Nite Images, "A (Snowy) Day In New York", December 14, 2013. Page 46: Photo courtesy of Fashion Snoops. Page 47: Photo by Don McCullough, "Drone and Moon", April 22, 2013. Page 48: Photo courtesy of Tommy Hilfiger/Pvilion, all rights reserved.