Case study presentation on Della Adventure

1. FruitBowl Starting
Yellow Slide

2. This is a self playing presentation so
sit back and enjoy !!

3. ABOUT FRUITBOWL DIGITAL &
DELLA ADVENTURE
We at FruitBowl Digital believe in the “Survival of the freshest” we always
strive to bring out the freshest and most innovative techniques for our
clients, that is why we won’t pull out our laurels and achievements from
long back and rather give you what is fresh and happening
Della Adventure is India’s largest recreational and adventure sport resort
in India, spread over 100 acres setup 3 years ago in the lush green
mountains of Lonavala aiming to provide the adventure enthusiasts an
unmatched thrilling experience with special caution and care taken
towards safety. Della Adventure provides over 86 adventure activities
including sports like Rappelling, ATV rides, Paragliding , Paintball, Zorbing
etc.

4. What We Started with?
• Social Media presence : None
• SEO : Existed but ineffective
• PPC : None
• Website: Existed but shabby
• Traffic: Approximately 2800 visitors
• Online to Offline Lead Conversion: None

5. Flaws
• Website lacks aesthetic sense
• Content organization is very
poor
• Gives out a very blocky and
patchy look
• No Social Media Integration
• Website Lacks Interactivity
• Just does not give out either
“CORPORATE” or “ADVENTURE
PARK” image
Della Adventure Website before we took over the
Website Renovation Project

6. NEW WEBSITE
• Fun yet Corporate Look is
retained
• Blockings-ness is now
gone
• Adventure Central :
Social Media Activity
• Catchy Images &
Testimonials to lure
customers
• Thoroughly Interactive
NOW THEY CAN CLAIM IT
AS INDIA’s LARGEST
ADVENTURE PARK
Della Adventure’s Website post the WEBSITE RENOVATION.
350 page website built in JOOMLA CMS within 1.5 mnths

7. TRAFFIC STATS AS BEFORE THE
PROJECT WAS HANDLED (Jan 2011)
Traffic on the 3 year old site before FRUITBOWL DIGITAL
handled the project was approx. 2800 Visitors

8. TRAFFIC RECORDED AS OF MAY 2011
In 4 months Unique Visitor Traffic noticed a 1150% increase
Page Views of the website Increased by 10 folds !!

9. TRAFFIC GROWTH GRAPHICAL
REPRESENTATION
Traffic
Bounce Rate
0
50,000
100,000
150,000
200,000
Traffic
Page Views
Bounce Rate

10. SOCIAL MEDIA ACTIVITY
(Started on February 2011)
Facebook : 18000+ Active Fans
Transition to the New TIMELINE
Twitter: 1185 Followers
FourSquare: Active Campaigns going
on for people who check in
Youtube: 63,566 Views as of now
Flickr: for Photo-sharing
& Much more…
In a short time we took Della Adventure Social Media activity
from scratch to 18,000+ Active fans

11. RESULTS
• Increased the organic reach of the brand by 732%
• Ranking on all the search strings on 1st page of google for all related keywords like
• Adventure India
• Adventure Park India
• Weekend Gateaway Mumbai/Pune
• Rappeling
• Zorbing
• And 150 more..
• Established a easy to update and manage CMS website which helps in lead generation
• Established resided brand recognition as India’s largest adventure park
• A parallel revenue stream was added to the pre-existing business
• Daily 200+ Email Enquiries are sent to Della Adventure through our Marketing Efforts.

12. FruitBowl Digital had only been working with Della adventure for 4 months,
impressed with the quality and output of our efforts Della group handed us three
one year contracts for internet marketing of all the companies under the Della
umbrella.
We have been handling Della Tecnica, Della Enclave along with Della Adventure
for last 3 years.
MONETARY PROFITS TO DELLA
ADVENTURE

13. ANOTHER MISSION ACCOPLISHED