Menswear Round Up

As directional as fashion might be, there is s directional as
fashion might be, there is it which forms the backbone of the
entire fashion and apparel industry on the whole.
In the constant ebb and ﬂow of the cycle, trends are no
longer limited only to alterations in silhouettes, materials,
details and colour, but have also started extending
themselves to the market scenario as well. Case in point
being the highly popular 'See Now Buy Now' strategy that
catapulted the entire industry into a state of optimism, but has
gradually presented a few loopholes down the line in its
structure.
Fingers point towards the entire concept turning out to be
more expensive (owing to shorter delivery times and product
cycles), a logistical fail and an impressive sales report in the
ﬁrst quarter.
Also, indirectly involved in this situation is the target
consumer of the times – the Millennial – who drives the
purchasing power and is moving towards more wellness and
experiential-oriented pursuits
Menswear Round-up
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and doesn't see the point in splurging absent-
mindedly.
And with this, we come back to our long held fact that
fashion is cyclical. The average member of the Gen Y
army calls for a revival of the late 1990s and the early
2000s nostalgia which translates itself through the re-
emergence of sporty coordinates, roomy silhouettes
and previously cringed upon ostentatious monograms
and logos. A stronger trend can be forecasted in the
midst of these revelations which signal a direct shift in
the ideology of designers and brands to include
streetwear-inspired clothing as a top market driver
while targeting the millennial demographic.
This season calls for a rerouting of the directional
decisions adopted by the industry in the recent past
and presents an angular spin on the same. FFT
analyses and presents to you the key trends from the
recently concluded runway presentations held at New
York, London, Milan and Paris scurrying up to serve
the younger demographics.
Menswear Round-up

Sports Luxe
Athleisure is taking on an identity similar to what was
witnessed by denim when it was ﬁrst introduced in the
1950s – reckoning that athleisure is then, not
only a passing fad but an entire lifestyle shift. The past
few seasons have observed a revival of sorts in terms
of activewear staples such as the hoodie, track suits
and windcheaters taking on a more wearable aesthetic
which continues to seep through the Spring/Summer
2018 trends as well.
As the purchasing power lands into the hands of your
average millennial, high-fashion luxury brands hop onto
the sportsluxe bandwagon in an attempt to channelize
attention towards their offerings in lieu of a trend spiked
off by vetements.
Incorporation of stretch materials, breathable fabrics
and comfort-driven detailing in a colour palette directly
quoting the '90s, are the key driving factors for the
approaching season.
Menswear Round-up

Sports
Luxe
Menswear Round-up

Hawaiian Shirts
Flashback to Johnny Depp in Fear and
Loathing in Las Vegas – the inspiration
for the man of 2018 comes directly from
beachside lazing under palms while
sipping some drink, sans your tinted
vintage sunglasses. Say Aloha!
To everything from tropical palm leaf
motifs, pineapples, marine life creatures
and botanical prints – designers are
unleashing their vacation Pinterest board
fantasies left, right and centre over
Hawaiian button down shirts.
Cool cottons are being competed with
luxe satins, making use of digital printing
technologies in an array of fruity colours.
Menswear Round-up

Hawaiian
Shirts
Menswear Round-up

Short Shorts
A reign of fuller silhouettes embracing the
lower body is slowly coming to pass, to the
relief of many menswear enthusiasts. After
bearing and coming out strong from the
restrictive fashion pendulum swinging between
stove-pipe skinny to sloppy baggy trousers in
the past few seasons, a tumultuous shift
towards a '70s inspired form is coming pass.
Enter short shorts – smartly cut and tailored,
yet big enough to ensure ample room for
movement and air. The nominees include
utilitarian style with ample storage space
courtesy pockets; well-tailored schoolboy
styles to sporty cuts satiating our increasing
appetite for athleisure based comfortable
apparel options.
Menswear Round-up

Short
Shorts
Menswear Round-up

Art of the Matter
Clothing served as blank canvases for
designers and high fashion brands alike, giving
them ample area per metre to exercise their
artistic talent. Sometimes with maximal ode to
the dreamy swirls of Van Gogh or the more
political charged attitudes of Kandinsky, artistic
prints are in both their minimal and all over the
place avatars
as the patterns for the approaching season.
Abstract art, graphical illustrations, watercolour
inspired prints, ink blot, kaleidoscopic
iconography – and more, rendered themselves
on numerous runways over museum-worthy
silhouettes.
Techniques such as embroidery, patchwork
and applique also aided in the depiction of
artsy surface textures.
Menswear Round-up

Art of the
Matter
Menswear Round-up

Belted Basaics
The eminent success of wraparound silhouettes
and robes has led to a rise of cinched waists in
the menswear department. No longer
associated with the hourglass feminine form, a
sense of neutrality and acceptance is being
observed throughout, both in menswear and
womenswear categories, as attention to the
waist is spawned.
Belted jackets – mostly trenches, took the
Spring/Summer 2018 runways by storm at the
recently concluded international fashion weeks.
Materials ﬂaunt lightweight characteristics in a
dominant colour palette of mostly neutrals
comprising of khaki, camel and whites, among a
few deep hues and are emerging as an
important product category in apparel.
Menswear Round-up

Belted
Basics
Menswear Round-up

Nylon Nation
Long gone are the days when you would
blatantly associate nylon to athleisure and
streetwear inspired apparel. With the spike in
demand of utilitarian, high performance and
comfort based fabrics; designers have become
increasingly conscious and receptive to the
deployment of synthetic materials within their
collections.
Oversized boiler suits and shiny track suit
options prevailed under the sportsluxe category
while oversized bomber jackets and parkas
presented in techno nylon, made a case in point
for more approachable
garments. A trend for oﬃce-core dressing was
addressed with tailored classics in a neutral
palette, which directly channels the millennial
working-class dominant today.
Menswear Round-up

Nylon
Nation
Menswear Round-up

Monochro Magic
Bid adieu to seasonal print parties as
fashion harbours a tilt towards more
selective and focused minimalist tendencies.
After surﬁng a season dominated by prints
and patterns, a colour relief sweeps over the
international runways for the approaching
summer 2018 season.
Experimental colour palettes pose as
antidotes for past season’s fascination with
neutrals.
Head-to-toe tonal separates and colour
block coordinates are sitting well with brand
and designers alike, ushering them to play
with vibrant and icy pastels channelling in
the mood of summer and vibrantly electric
tones that address the current hype
surrounding sportswear.
Menswear Round-up

Monochro
Magic
Menswear Round-up

Logo Gram
Channelling the nostalgia surrounding the 1990s
and early 2000s and directly addressing the
consumer of the day – the ‘Millennial’, designers
and brands did not shy away from reintroducing
their brand logos and monograms by
emblazoning them across T- shirts, shirts,
jackets, trousers, shorts, jeans – you name it and
you’ve got a designer giving it to you!
Owing directly to the trend set in motion by
outrageous popularity of Supreme and Gucci
among the inﬂuencers and your average
millennial, designers are going all out and big
when it comes to showcasing their brand identity
onto their creations. Be it a logo, a monogram, a
pattern or a slogan that the brand is recognized
by – expect to see branding as the centre of
attention in the coming months!
Menswear Round-up

Logo
Gram
Menswear Round-up

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