The case study presentation for Reliance Commercial Finance

1. R E L I A N C E C O M M E R C I A L F I N A N C E
# K i s s e K a m y a b i K e

2. BENCH IN
MARKING
through our SMM activities
Inspiring Today’s World
January-April, 2016 –FruitBowl Digital

3. RE L IA NC E
C OMMERCIAL FINANC E
We at Reliance Commercial Finance commit ourselves to the mission of making
India independent, in its true sense by enabling every Small and Medium
Enterprise (SME) realize its true potential and become a self-reliant entity.
For the last 8 years, through our customized and convenient financial solutions,
we have helped create success stories out of over 1,30,000 SMEs across the
country covering various industries and disbursed over Rs.50,000 crore to them.
By empowering SMEs and helping them realize their business dreams, we hope
to power India's journey towards self-reliance.
WE ARE
MAKING INDIA SELF-RELIANT

4. RE L IA NC E
C OMMERCIAL FINANC E
To reach out to potential consumers who
could use the company’s services in the
near future or would be interested in doing
business with us.
THE
INTENTION

5. RE L IA NC E
C OMMERCIAL FINANC E
Less accessibility to new technologies
and digital interface
User friendlycommunication
mediums
Build an aspiration for thetarget
audience
Subtlepromotion of thebrand
withoutbringing out technicalaspects
of products
CHALLENGES

6. BELIEVES
RCF believes by empowering SMEs and helping
them realize their business dreams, we hope to
power India’s journey towards self-reliance.

7. RE L IA NC E
C OMMERCIAL FINANC E
KisseKamyabiKe was a TV show
hosted by Annu Kapoor aired to
accelerate and to inspire SMEs to build
their brand value.
DIGITAL
AMPLIFICATION

8. RE L IA NC E
C OMMERCIAL FINANC E
We aimed to improve the digital views of
#KisseKamyabiKe. We help share it. It’s that simple.

9. RE L IA NC E
C OMMERCIAL FINANC E
FIVE
IMPORTANT
ATTAINMENTS
1 Wegot an opportunity to bring in the big Hero's
of SME sector.
2
Weflooded ourpost on Facebook, Twitter and
also attached the YouTube links of the show.
3
Using the opportunity, we choseto bring in people
from the SME sector to share theirsuccess stories
with the audience.
4
To amplify the reachon digital medium, the videos
and updates were shared via social media
channels of Reliance Commercial Finance.
5 These iconic guests addressed all the upsides and
downsides that they encountered in their journey
of success.

10. RE L IA NC E
C OMMERCIAL FINANC E
Being apioneer in his field,thenationalawardeeMr.Annu
Kapoorhostedthe showgracefullybringing outthe hidden
storiesbehind successful industries.
THE
KISSEY-
TELLER

11. RE L IA NC E
C OMMERCIAL FINANC E
B U S I N E S S M E N N E W S W O R M S S M M A D I C T S H U M A N S
PLAYED WHERE?

12. RE L IA NC E
C OMMERCIAL FINANC E
Kunwer Sachdev
Inthe 2nd episode of RelianceCommercial
Financepowered Kissey Kamyabi Ke, weget
to knowthe journeyof KunwerSachdev,
MD Su-Kam Power Systems Ltd.
MD Su-Kam Power Systems Ltd.
Mr. Rajendra Narottam Das Sheth
Inthe 1st episode of Reliance Commercial
Financepowered 'Kissey Kamyabi Ke',host
AnnuKapoor chats with Mr. Rajendra
Narottam Das Sheth, CMD of RK Infratel.
CMD of R K Infratel
Mr. Nandkishore Attal,
Inthe 3rd episode of Reliancepowered ‘Kissey
Kamyabi Ke’, Mr. NandkishoreAttal, CMD,
ShubhiAgro Industriesspeaks out about crucial
business aspects that havemade his companya
force to bereckonedwith inthe market.
CMD, Shubhi Agro
FIRST THREE EPISODES WITNESSED

13. RE L IA NC E
C OMMERCIAL FINANC E
Mr. Nitin Godse
Excel Gas & Equipments
Mr. Suraj Zanwar
CMD, CIAN Healthcare
Mrs. J Mohanasundari
MD, Sharp Electrodes Pvt. Ltd.
Mahesh Gupta
CMD,KentROSystems
Mr. Kailash Katkar
MD & CEO of Quick Heal Technologies
Other Equipped Achievers

14. RE L IA NC E
C OMMERCIAL FINANC E
Activity on Reliance Commercial Finance handle started on 9th
Marchat 2pm, after the Kamani Tubes Episode that highlighted the
life story of a successful woman entrepreneur, Kalpana Saroj.We
planned an entire women’s week campaign that followed right after
the Episode launched. We began with the contest activity after the
video went on airandon our YouTube channel.
#MakingIndiaSelfReliant
TRENDING

15. RE L IA NC E
C OMMERCIAL FINANC EWE ACHIEVED
252,62
9
1,520,45
3 194,99
8
230,32
5
&VIEWS
IMPRESSIONS IMPRESSIONS
VIEWS

16. RE L IA NC E
C OMMERCIAL FINANC E
Twitter Analysis
########
Total#MakingIndiaSelfReliantHashtag
Reach
2,837,240
#########
Total#MakingIndiaSelfReliantHashtagImpressions
43,176,009
########
TotalnumberofNewFollowers
2,753
#########
TotalParticipationon thehashtag
5,160

17. RE L IA NC E
C OMMERCIAL FINANC E
TOTAL RETWEETS: 1,451

18. RE L IA NC E
C OMMERCIAL FINANC E
In the first30 minutes, our hashtag #MakingIndiaSelfReliant
garneredmaximum traction andexposure resulting in the following
numbers below. It reached out to240,482 accounts with 339,901
impressions.
#MakingIndiaSelfReliant

19. RE L IA NC E
C OMMERCIAL FINANC E
The hashtags
#MakingIndiaSelfReliant
Trended across India and
TRENDING
NATIONWIDE

20. RE L IA NC E
C OMMERCIAL FINANC E
We did a women’s week campaign for
Reliance Commercial Finance which
kicked off from 2nd March to 9th March
2016. In the whole week, we pushed
out content around women
entrepreneurs, using the hashtag
#Womentrepreneurs.
#Womentrepreneu
rs

21. RE L IA NC E
C OMMERCIAL FINANC E
155,313 Total Video
views
452,838Total Reach
44,572 Total
Impressions
FACEBOOK

22. RE L IA NC E
C OMMERCIAL FINANC E
33,641 Total Video
views
148,951Total Reach
153,116Total
Impressions
FACEBOOK

23. RE L IA NC E
C OMMERCIAL FINANC E

24. RE L IA NC E
C OMMERCIAL FINANC E
We’revery approachable and would loveto
speak to you. Feel free to call, send us an
email orsimply Tweet us.
CardinalGraciousRoad,
AndheriEast,Mumbai
hello@fruitbowldigital.com
02242151819
http://www.
fruitbowldigital.com
ADDRESS PHONE & EMAIL SOCIAL MEDIA
/FruitbowlDigital @FruitbowlDigi