Welcome to the PresentationWelcome to the Presentation
Marketing plan of Style M@rtMarketing plan of Style M@rt
It’s the Time of Fashion……It’s the Time of Fashion……
Product BackgroundProduct Background
For us fashion, luxury & style have alwaysFor us fashion, luxury & style have always
been core aspects of its own that goesbeen core aspects of its own that goes
beyond production of handbags. Carefulbeyond production of handbags. Careful
observation & interest in the world, societyobservation & interest in the world, society
and culture are at the core of our creativity &and culture are at the core of our creativity &
modernity. This has pushed us beyond themodernity. This has pushed us beyond the
limitations of showrooms, leading us tolimitations of showrooms, leading us to
interact with diverse, seemingly distant worldsinteract with diverse, seemingly distant worlds
& introducing very naturally a new way of& introducing very naturally a new way of
creating fashion.creating fashion.
We can offer aWe can offer a
collection ofcollection of handbagshandbags,,
at the best prices oneat the best prices one
will ever find. Comparewill ever find. Compare
prices and read ourprices and read our
handbags reviewshandbags reviews
before buy. Take yourbefore buy. Take your
time to look through ourtime to look through our
catalogue and find thecatalogue and find the
best price on ourbest price on our
SO BAG IT UP….SO BAG IT UP….
• To be the TopTo be the Top
Performing and MostPerforming and Most
Admired HandbagAdmired Handbag
company in Bangladeshcompany in Bangladesh
although in internationalalthough in international
market near future.market near future.
• We want to built moreWe want to built more
superior customer valuesuperior customer value
by deliver on ourby deliver on our
promises & contribute topromises & contribute to
Our MissionOur Mission
• Manufacturing and
supplying handbags that
satisfy the needs of our
• Constantly achieving
• Conducting our business in
a safe, environmentally
• Employing a diverse,
innovative and results-
oriented team motivated to
To provide quality full product it has to be
precise meaning its own. Via proper
strategies & providing people superior value
can improve the lives of our country’s
consumers, now & for generation to come.
For this purpose our particular handbag brand
utilizes & evaluated through the following
1) MARKET SEGMENTATION
2) MARKET NICHER STRATEGY
3) MANAGING BRAND EQUITY
POSITIONING & TARGET MARKETPOSITIONING & TARGET MARKET
• Culture creative, intellectualists, innovators.
• Affluent customers willing to spend more than
The customer influence raising & taking a strong
position in current fluctuating market can be
possible by the following procedures:
Initial collection,Initial collection, Creative vision & passionateCreative vision & passionate
exploration, Classic & elegant collections,exploration, Classic & elegant collections,
Modern innovationModern innovation, New material, Usage of art.New material, Usage of art.
STYLE M@RT’SSTYLE M@RT’S
COMMERCIALCOMMERCIALIn this area we are introducing anIn this area we are introducing an
advertisement regarding our product. We try toadvertisement regarding our product. We try to
maintain about all the rules and principlesmaintain about all the rules and principles
of making the commercial.of making the commercial.
• National market
growth as well as it
can be possible
globally in near
• Digital market
• Capture the
• Existing competitors
& rising fashionable
• Transparency of
internet lead to price
HOW TO MARKET HANDBAGHOW TO MARKET HANDBAG
• Marketing a business that sells handbags takes time,
effort and some careful consideration. For these
aspects we take some steps to choosing such media.
As well as we keep in our mind not have to be a
marketing guru to draw customers to our business.
Just follow these tips for how we can market our
MARKETING STRATEGYMARKETING STRATEGY
Style M@rt, want to be one of the
premium brands of Bangladesh with its
defensive strategy in the chain value to
capture the value added instead of giving
it to the middlemen such as suppliers and
Retailers. We changed our strategy of carrying
a single brand in a multiple way. This strategy is
also adopted by other international
conglomerates such as Gucci, Louis Vuitton and
PRICING STRATEGY ofPRICING STRATEGY of STYLESTYLE
M@RTM@RTHandbag Types (Low range but
(High price range
( further colours
are on the
Long & medium
Tk. 500-tk. 850 Tk.900- tk. 1950 Tk.2000 up to
Red, white, blue,
Tk. 350- tk.
Tk.700-tk. 1550 Tk. 1600 up to tk.
Al colours are
earlier is also
Wallet Tk. 280- tk.
Tk. 500- tk.1200 Tk. 1250 up to tk.
PROFIT HUNTINGPROFIT HUNTING
• We believe our brand is
targeted at adult, young
women even over 30. We
also own quality full raw
items which are insignificant
so ignored here.
• Style M@rt is more fast-
moving than others: we are
more design or fashion
driven. As we were initially a
handbag brand, we have the
chances to arrange
collections and fashion
shows every year. As much
as 70 percent of its products
are renewed every year.
• We also hold 'flash sales' of limited edition items
available one-time only and constantly add new
collections (e.g.: Valentines Day, Christmas Day,
Holly Eids, Durga puja, Newyear, Pahela Baishak
• We have a larger variety of bags with different
shapes/colours, compared to Signature, Yellow,
Arong, Rong or Gucci.
MARKETING CHENNELMARKETING CHENNEL
• Purse parties
DIGITAL PRECENCEDIGITAL PRECENCE
Create a desire!
Increase awareness &
work for long term
• Telling the storyTelling the story
• Communicating theCommunicating the
creative ideascreative ideas
• Convey consumerConvey consumer
• Bring up younger luxuryBring up younger luxury
• Connection between offline & online
• Using the mobile channel
Making of purchase process easy! IncreaseMaking of purchase process easy! Increase
right now.right now.
• Development of e-stores (web, mobile app), focus onDevelopment of e-stores (web, mobile app), focus on
the well developed & developing markets (Europe,the well developed & developing markets (Europe,
UK, China, Japan)UK, China, Japan)
• Offer incomparable exclusive services.Offer incomparable exclusive services.
And Style M@rt becomes available to anyoneAnd Style M@rt becomes available to anyone
around the nation!around the nation!
our agenda is -our agenda is -
““Creativity is essential: this is the essence of ourCreativity is essential: this is the essence of our
business, our main asset. But, and this is wherebusiness, our main asset. But, and this is where
business comes in,business comes in, fashionfashion is not an art--it is creationis not an art--it is creation
applied to accessories which must be successfullyapplied to accessories which must be successfully