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Vibrant Pop Art Trend Guide
- 2. eHarrison.me S/S 2015 POP ART Trend This season saw an intriguing combination of influences from Roy Lichtenstein, one of the world’s leading pop- artists, Mondrian and Sonia Delaunay. With circle motifs, bright colors and bold, intersecting stripes the collections were a truly vibrant display. From Junya Watanabe’s statement skirts, to Loewe’s paneled dress and Dries Van Noten’s playful layering, it’s clear pop-art is no longer restricted to museum walls. FORECASTING
- 3. ESSENCE HARRISON BERYL CLARET SAPPHIRE HOLLYWOOD FLAVOUS PANTONE14-0760 PANTONE 16-1255 PANTONE 15-6442 PANTONE 16-5421 PANTONE 18-3840 PANTONE 18-2436 PANTONE 18-4434 SUNSET MANTIS
- 4. eHarrison.me CREATIVE Catalogue Cover I had the creative freedom to assemble a catalogue, in which I created a line of denim jeans that catered to longer lengths. The front cover features the backside of a woman sporting her denim with some Adobe Illustrator effects. In the center of the catalogue I designed a denim fit and style guide for those who want to know what style suits their body- type or personality.
- 5. ESSENCE HARRISON Denim Fit Style Guide
- 6. eHarrison.me COMMUNICATION The famous Curiously Strong Mint has a new item, cough drops. I created a print advertisement that communicates with customers the new product, but also makes an emotional connection.
- 7. ESSENCE HARRISON Task: The brand management team has proposed developing a new (sugar-free) line of cough drops. How would you adjust this strategy to appeal to this new market? Design a launch ad that presents your ideas and a new visual. Reasoning: For their new line of sugar-free cough drops, I’d continue their original practices of ambient, and guerrilla marketing. I found that most of Altoid’s ads contained a short phrase featuring the met- al tin mints, or images with one person and a short tag line. After brainstorming ideas, I decided to use a phrase and include the tin mints underneath. I wanted to keep it short and memorable with a few words. Thought process: At first I wanted to use the Rx prescription symbol, but I was not sure if it was a known recognized symbol. It also seemed too simple. Moving forward, I used a thesaurus to look up the word cough. I got croup, tickle/frog in throat, ahem, bark and cold. I figured if this ad was to be displayed at a bus stop or subway station during the winter, the catch phrase had to be memorable. I settled on“A- hem, throat tickle?”, which commands thought and attention and make them think. It also informs them that Altoid’s now offers a product for colds, sore throats, and coughs.
- 8. eHarrison.me GUCCIPRADA COLE HAAN FRANCO SARTA BCBGENERATION RACHEL ZOE VINCE CAMUTO JESSICASIMPSON BADHLEYMISCHKAJESSICASIMPSON MICHAEL KORS COACH UGG AUSTRALIA CALVIN KLEIN DR. SC HO LLS NIKE TORY BURCH MARCBY MARCJACOBS ALDO STEVE MADDEN SAM EDELMAN SPERRY GUESS NINE WEST DV BY DOLCE VITA KENNETH COLE TED BAKER BORN BED STU DR. MARTENSENZO ANGIOLINI MERCHANDISING Retailers and department stores arrange shoes displays in a particular order for shopping. For the shoe arrangements, it’s best to place the high end designers on the wall by the entrance, such as Prada and Cole Haan. Just off the wall, middle priced brand such as Coach and Steve Madden are positioned. On the inside floorspace you can find your everyday brands like Nike and UGG Australia.
- 9. ESSENCE HARRISON According to the Association for Retail Environments, there are currently 12 top trends for 2013. Some of the trends include versatility, peek-a-boo panels, negative space, depth deception, translucence, and contrast of Yin & Yang. We're choosing to implement the peek-a-boo-panels, translucence and negative space. The peek-a-boo panels give a sense of discovery, and we can implement this by displaying some shoes trough a cubby hole that is translucent. Materials with a translucent look include plastic panels with recycled content, and can also include icemetrix glass tiles. Negative space also brought positive response in showrooms, we plan on conveying this trend by featuring shelving with cutouts and negative empty space. Inspiration & Trends
- 10. eHarrison.me SOCIAL MEDIA “Fashion marketing is the application of a range of techniques and a business philosophy that centers upon the customer and potential customer of clothing and related products and services in order to meet long-term goals of the organization” (Easey, Mike. Fashion Marketing (3rd Edition). Hoboken, NJ, USA: Wiley-Blackwell, 2009. Web.). It can be argued that fashion marketing is different from other areas of marketing since change in fashion is evolutionary. The roll of reflecting customer demands results is a variety of approaches to fashion marketing. As long as there have been items to sell, we’ve been marketing. The effectiveness of different marketing methods have expanded and declined for thousands of years, as consumers and technologies have advanced rapidly. As a result, marketers have had to change their game plan regularly to keep up with the progression. Now with social media, methods of advertising have progressed at rapid speeds and are now more widespread than ever. This is allowing control to be put back in the hands of consumers. Throughout the lens of marketing history, we can learn how marketers are making social media technology work for them and understand how consumers react. Even though all consumers can respond differently to the same marketing tactics, using social media can help or hinder your business if not done properly with the consumer in mind. Marketing within Social Media The latest happenings are being posted, liked, and shared on social media. The UK retailer, MISSGUIDED, has dived into every social media channel, except having their own interactive mobile app to communicate with their users.
- 11. ESSENCE HARRISON
- 12. eHarrison.me LEADERSHIP Business Plan- Dance Studio Mission Statement: Chicago Dance Academy is committed to increasing dancers physical, emotional, and intellectual well-being. We feel obligated to deliver profits and growth to our stakeholders ensuring long term financial sustainability. Of equal importance is to distribute those profits back into our community. We pledge to provide the environment for our valuable team members to achieve their goals, both physical and personal. Vision Statement: To add value to stakeholders at every level via services, training, support and growth. Target Customer: Household Income: Average $78,151 - $101,1275 Education: Parent(s) have a Bachelor’s Degree or higher Neighborhood: Lincoln Park, 60614++ Marital Status: Married with Kids, Married, Singles Occupation Type: Sales and office, management, healthcare practitioner, businesses/financial, legal, or education Children and Teens: 5-18 yrs. Ethnicity: Caucasian, Hispanic, African American & Asian Sex: Female and male Lifestyle Habits/Interests: Shopping at independent boutiques, eating out, visiting cozy lounges and chic nightclubs. Arts and entertainment, cooking, dance, do it yourself, listening to music, playing instruments, reading, writing, working out, and sports.
- 13. ESSENCE HARRISON Wrote a business plan for a dance studio opening in June, 2016. Estimated the financial cash flow for the first year, broken down by month and quarters.
- 14. eHarrison.me RESEARCH Importing Denim from Japan Discharge Port: Baltimore, MD Port Name: Port of Baltimore Loading Port: Nagoya, Japan Port Name: Port of Nagoya Port Type: Seaport Port Size: Very Large UN/LOCODE: USBAL Port Type: Deep-water Seaport Port Size: Very Large Type of Packaging: 1 20ft. Cargo container | Full container load Route: Leaves Japans Nagoya Terminal, arrives at Baltimore, Maryland terminal port Transit Time: 29 days Distance: 18114.08 km = 11255.57 miles Freight Costs: $2,487.91 (Calculated with WorldFreightRates.com) Load Ability of Ocean Containers: 20ft container approximately 26-28 CBM 1 Average Jean Weight: 1.5 lbs.; 2400 units =3,600 Sourced denim from Japan and imported it to the nearest port for the retailer. I picked a reputable manufacturer, and found the costs for the materials. With the costs I was able to find the correct retail selling price.
- 15. ESSENCE HARRISON The Kurabo Mills was founded over 110 years ago and it stands as one of the oldest manufactures of Japanese textiles today. They have pioneered many denim manufacturing practices that are in common use today. These techniques include using natural indigo dyes as well as a unique denim spinning and dyeing process that creates very resilient denim with unique fading patterns. The quality of Kurabo Mill’s denim has earned them the respect of denim aficionados around the world. Kurabo is most famous as being the denim that supplied Japan’s first denim brand, BIG JOHN. Today, they continue to work with many of the top denim brands in the industry including Baldwin, Epaulet, and many more. They have a Research & Development team that detects market needs and trends while developing products that always exceed customer expectations.