Digital Media MarketingDigital Media MarketingDigital Media MarketingDigital Media Marketing
How to be found by your
custo...
Why Use SDM?Why Use SDM?Why Use SDM?Why Use SDM?
● We are Google Certified
● We attend user group and other meetings to
ke...
The Doorway to Your BusinessThe Doorway to Your BusinessThe Doorway to Your BusinessThe Doorway to Your Business
● Your we...
Location, Location, LocationLocation, Location, LocationLocation, Location, LocationLocation, Location, Location
● Over 92...
Your Site Must BeYour Site Must BeYour Site Must BeYour Site Must Be
● Attractive, informative, and easy to use for your
c...
Why Content Is ImportantWhy Content Is ImportantWhy Content Is ImportantWhy Content Is Important
● Your clients are using ...
About ContentAbout Content
HummingbirdHummingbird
About ContentAbout Content
HummingbirdHummingbird
● The objective of Goo...
Local Search-Get on The MapLocal Search-Get on The MapLocal Search-Get on The MapLocal Search-Get on The Map
● Search emph...
Organic Online MarketingOrganic Online MarketingOrganic Online MarketingOrganic Online Marketing
● Search Engine Optimizat...
Blended SEO Works BestBlended SEO Works BestBlended SEO Works BestBlended SEO Works Best
The Road to SuccessThe Road to SuccessThe Road to SuccessThe Road to Success
● SEO driven Web Design and Content Creation
...
Kickstart Your BusinessKickstart Your BusinessKickstart Your BusinessKickstart Your Business
● Southwest Digital Media use...
*Cookies mark computers accounts recently used to search on similar topics
Attracting NanniesAttracting Nannies
Display Ad...
Attracting Nannies Keyword GroupsAttracting Nannies Keyword GroupsAttracting Nannies Keyword GroupsAttracting Nannies Keyw...
Attracting ClientsAttracting Clients
Display Ad AudienceDisplay Ad Audience
Attracting ClientsAttracting Clients
Display A...
Attracting Clients KeywordsAttracting Clients KeywordsAttracting Clients KeywordsAttracting Clients Keywords
Dallas Clients AudienceDallas Clients AudienceDallas Clients AudienceDallas Clients Audience
Need Nanny HoustonNeed Nanny HoustonNeed Nanny HoustonNeed Nanny Houston
Need Nanny AustinNeed Nanny AustinNeed Nanny AustinNeed Nanny Austin
PotentialPotentialPotentialPotential
● The information we have on Keywords and
Display Ad audiences indicates that we can
...
Potential (continued)Potential (continued)Potential (continued)Potential (continued)
● Once there is traffic to your site ...
SEO, Local SEO, Retargeting, and Demographic Targeting | Southwest DIgital Media
SEO, Local SEO, Retargeting, and Demographic Targeting | Southwest DIgital Media
SEO, Local SEO, Retargeting, and Demographic Targeting | Southwest DIgital Media
SEO, Local SEO, Retargeting, and Demographic Targeting | Southwest DIgital Media
SEO, Local SEO, Retargeting, and Demographic Targeting | Southwest DIgital Media
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SEO, Local SEO, Retargeting, and Demographic Targeting | Southwest DIgital Media

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How SEO, Local Search, Retargeting, and Real Time Bidding for Keywords on the Google Content Network can work with your website to generate new customers.
An example client opening a new Nanny Placement Agency is used as an example for the RTB demographic targeting.

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SEO, Local SEO, Retargeting, and Demographic Targeting | Southwest DIgital Media

  1. 1. Digital Media MarketingDigital Media MarketingDigital Media MarketingDigital Media Marketing How to be found by your customers on the ever- changing Internet
  2. 2. Why Use SDM?Why Use SDM?Why Use SDM?Why Use SDM? ● We are Google Certified ● We attend user group and other meetings to keep up with current Search Engine Requirements ● We have an experienced professional writer on staff who can research and create SEO friendly content ● We are adept and successful at building the social media validation currently required by Google and other search engines.
  3. 3. The Doorway to Your BusinessThe Doorway to Your BusinessThe Doorway to Your BusinessThe Doorway to Your Business ● Your web site acts as a storefront, beckoning people to come in see what you have to offer. ● Many users will visit your web site before or even instead of visiting your business place.
  4. 4. Location, Location, LocationLocation, Location, LocationLocation, Location, LocationLocation, Location, Location ● Over 92% of all people looking for a business search in Google ● Google replies with a Search Engine Results Page showing titles and descriptions of articles ● Most people do not look beyond the first page of search results. ● Many adjust their search terms rather than go to the second or third page.
  5. 5. Your Site Must BeYour Site Must BeYour Site Must BeYour Site Must Be ● Attractive, informative, and easy to use for your clients. ● Easy for search engines to index. ● Made of landing pages for different types of clients. These pages will emphasize clusters of information potential clients will be interested in.
  6. 6. Why Content Is ImportantWhy Content Is ImportantWhy Content Is ImportantWhy Content Is Important ● Your clients are using their own words and phrases to look for you. ● Search engines index your site based on site content (headings, text, alt text). ● Your site must provide a variety of natural sounding content about what you are offering so that your content matches more of the “long tail” words and phrases real people search on.
  7. 7. About ContentAbout Content HummingbirdHummingbird About ContentAbout Content HummingbirdHummingbird ● The objective of Google's latest search algorithm, Hummingbird, is to provide more intelligent responses to spoken and keyboarded questions. ● It rewards longer conversational articles. The naturally varied vocabulary allows the searcher to speak or Swype in natural language and get a valid response. ● Our objective is to acquire new clients by having answers that exactly match their questions.
  8. 8. Local Search-Get on The MapLocal Search-Get on The MapLocal Search-Get on The MapLocal Search-Get on The Map ● Search emphasis is on Local Businesses – “7 pack” on Desktop results – Top 3 or 5 on Mobile – Leaves 2-3 spots for everyone else ● Local “Places” Listing + Local SEO – Your business listed in the search map results for Google, Bing, and Yahoo. ● Even if customers don't come to your physical location, you should get on the map. ● Critical to manage the review areas associated with local listings.
  9. 9. Organic Online MarketingOrganic Online MarketingOrganic Online MarketingOrganic Online Marketing ● Search Engine Optimization – Organic Search – Local Search – Social Media – Link building is no longer recommended by Google, the largest search engine. ● If someone or something links to you naturally, that's great. ● Google is penalizing any links that are appear to be bought, or traded.
  10. 10. Blended SEO Works BestBlended SEO Works BestBlended SEO Works BestBlended SEO Works Best
  11. 11. The Road to SuccessThe Road to SuccessThe Road to SuccessThe Road to Success ● SEO driven Web Design and Content Creation ● Non-Local SEO ● Local SEO (Maps) ● Limited Social Media Marketing/Authorship ● Reputation Management (response to reviews) ● Boost traffic with Display Adds (pay per click)
  12. 12. Kickstart Your BusinessKickstart Your BusinessKickstart Your BusinessKickstart Your Business ● Southwest Digital Media uses a number of analytics tools to keep gather data used in both Organic SEO and Pay Per Click Display Ads ● Display Ads will boost your traffic while the site's SEO builds and is a great value as an ongoing strategy as well. ● To succeed you will need at least two campaigns. One to acquire nannies, and one to acquire clients for the nannies. ● You will need at least 1000 initial nanny listings to begin matching clients with nannies.
  13. 13. *Cookies mark computers accounts recently used to search on similar topics Attracting NanniesAttracting Nannies Display Ad AudienceDisplay Ad Audience Attracting NanniesAttracting Nannies Display Ad AudienceDisplay Ad Audience
  14. 14. Attracting Nannies Keyword GroupsAttracting Nannies Keyword GroupsAttracting Nannies Keyword GroupsAttracting Nannies Keyword Groups
  15. 15. Attracting ClientsAttracting Clients Display Ad AudienceDisplay Ad Audience Attracting ClientsAttracting Clients Display Ad AudienceDisplay Ad Audience
  16. 16. Attracting Clients KeywordsAttracting Clients KeywordsAttracting Clients KeywordsAttracting Clients Keywords
  17. 17. Dallas Clients AudienceDallas Clients AudienceDallas Clients AudienceDallas Clients Audience
  18. 18. Need Nanny HoustonNeed Nanny HoustonNeed Nanny HoustonNeed Nanny Houston
  19. 19. Need Nanny AustinNeed Nanny AustinNeed Nanny AustinNeed Nanny Austin
  20. 20. PotentialPotentialPotentialPotential ● The information we have on Keywords and Display Ad audiences indicates that we can create a high level of trust using brand recognition by providing interesting graphical adds to a very large audience. ● Initially you want to expose both nannies and clients to your brand to make them feel that it is familiar. ● The next step is to work to get more traffic to your site by adjusting ads and keyword landing pages on the site.
  21. 21. Potential (continued)Potential (continued)Potential (continued)Potential (continued) ● Once there is traffic to your site and you have a significant number of resumes, we will begin research on what makes clients want to sign up. ● Getting customers through the conversion tunnel requires testing and analysis to find the best methods for your niche markets. ● Southwest Digital Media has the resources to handle all aspect of website building and maintenance, SEO, and SEM, to give you the best value for your investment.

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