Volvic uses various advertising methods like their website, TV, print magazines, cinema ads, billboards, and event sponsorships to promote their water and explain how it is produced and why customers should purchase it. Their marketing aims to portray an image of being family-friendly and appeals to customers of all ages by suggesting their water makes people feel young and regenerated. One print ad humorously shows a table growing roots to imply how Volvic's water can regenerate anything and that the company plants a tree for every bottle sold.