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The Jungle Book

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Erin008011

convergent media on the 2016 Jungle Book website

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1 of 1
The Jungle Book (2016) Website and Convergent Media Howhas theproducerused convergenceto marketits products? Analysethe website andconsider the differenttypesof mediawhichexistcomparedtoastatic, oldwebpage. Whateffectdoes includingthese productshave onthe audience?How isitbetter? The website producerusesvideos (aformof pull media) asconvergentmediaonthe jungle book website,thisgivesthe audience aglimpse of the filmwhichcreatesinterestandmakesthemwantto watch the film.Prominentsocial mediabuttons encouragessharingof the websitewhichincreases circulationandmakesmore people aware of the product.The websitesproduceralsousessoundto create an atmosphere. More convergentmediaisthe The Jungle Book Mowgali’sRungame which there a linkstodownloadfromthe appstore,thisis pull mediaandalsoencouragessharingand competitionbetweenfriends.The navigationisinteractive andanimatedwhichmake the website appealing,there are linkstothe Disneywebsitewhichhasintertextualityandlinkstolotsof other Disneyfilmsandproducts.Thisisbetterthana static website because itmakesitmore interesting, interactive andvisuallyappealingwhichhasapositive impactonthe audience makesitmore effectivemarketing.

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The Jungle Book

  • 1. The Jungle Book (2016) Website and Convergent Media Howhas theproducerused convergenceto marketits products? Analysethe website andconsider the differenttypesof mediawhichexistcomparedtoastatic, oldwebpage. Whateffectdoes includingthese productshave onthe audience?How isitbetter? The website producerusesvideos (aformof pull media) asconvergentmediaonthe jungle book website,thisgivesthe audience aglimpse of the filmwhichcreatesinterestandmakesthemwantto watch the film.Prominentsocial mediabuttons encouragessharingof the websitewhichincreases circulationandmakesmore people aware of the product.The websitesproduceralsousessoundto create an atmosphere. More convergentmediaisthe The Jungle Book Mowgali’sRungame which there a linkstodownloadfromthe appstore,thisis pull mediaandalsoencouragessharingand competitionbetweenfriends.The navigationisinteractive andanimatedwhichmake the website appealing,there are linkstothe Disneywebsitewhichhasintertextualityandlinkstolotsof other Disneyfilmsandproducts.Thisisbetterthana static website because itmakesitmore interesting, interactive andvisuallyappealingwhichhasapositive impactonthe audience makesitmore effectivemarketing.