Propaganda Strategies

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Propaganda Strategies

  1. 1. Propaganda Strategies in spreading the word: Fighting Against Global Warming WTUC 2007
  2. 2. Task <ul><li>Students (in groups) work on Propaganda Strategies in spreading the word to stop global warming. They produce any of the following environmentally-themed…: </li></ul><ul><ul><li>30-sec or 1-minute jingle + Poster/Clip arts, banners </li></ul></ul><ul><ul><li>30-sec or 1-minute Environment Advocacy Ad + Poster/Clip arts, banners </li></ul></ul><ul><ul><ul><li>(Ad is created using windows movie maker, PowerPoint, voice over narration, and music) </li></ul></ul></ul><ul><li>Through these visual/audio projects, students clearly show the importance of taking care of the environment around us and help propagate the call for action to stop global warming. </li></ul>
  3. 3. Task <ul><li>Students write a group essay that describes their group strategies. </li></ul><ul><li>You will be using this material during the live conference presentation </li></ul>
  4. 4. Guidelines <ul><li>Class is divided into 4 groups, 5 members each </li></ul><ul><li>Each group will produce 2 commercials with corresponding poster/clip art/ banner </li></ul><ul><li>Save your essay, commercials and posters on a CD for submission on the 20th. This will be credited for your final grade. </li></ul>
  5. 5. Instructions for Presentations <ul><li>For the live video conferencing, you need to choose 2-3 members to present one commercial and briefly explain the following: </li></ul><ul><ul><li>What the Head and slogan are about in relation to the Main Theme/Message </li></ul></ul><ul><ul><li>Describe the ‘story’/illustration of the ad </li></ul></ul>
  6. 6. Groupings for the Conference <ul><li>Group A (You need to state that you will be presenting 2 studies) </li></ul><ul><ul><li>2-3 students from Group 1 (Study 1) </li></ul></ul><ul><ul><li>2-3 students from Group 2 (Study 2) </li></ul></ul><ul><li>Group B (You need to state that you will be presenting 2 studies) </li></ul><ul><ul><li>2-3 students from Group 3 (Study 1) </li></ul></ul><ul><ul><li>2-3 students from Group 3 (Study 2) </li></ul></ul>
  7. 7. Public service announcement <ul><li>A public service announcement (PSA) or community service announcement (CSA) is a non-commercial advertisement typically on radio or television , ostensibly broadcast for the public good . </li></ul>http://en.wikipedia.org/wiki/Public_service_announcement
  8. 8. http://www.nrdc.org/globalWarming/gsteps.asp
  9. 9. Keep Your Brain Healthy http://www.drugabuse.gov/drugpages/PSAs.html
  10. 10. Create a Slogan <ul><li>&quot;This is your brain. This is your brain on drugs. Any questions?&quot; </li></ul><ul><li>&quot;A mind is a terrible thing to waste.&quot; </li></ul><ul><li>&quot;Friends don't let friends drive drunk.&quot; </li></ul><ul><li>&quot;You could learn a lot from a dummy.&quot; </li></ul><ul><li>How many of these phrases ring a bell? These widely recognized slogans from national public service announcement campaigns by the Ad Council have become a part of our culture. </li></ul>
  11. 11. Get your Message Out <ul><li>While the above examples were all big-budget campaigns, your own public service announcements (also known as PSA's) -- even if they're a small, locally-produced campaign -- can be a great inexpensive way to get your message out to the public. </li></ul>
  12. 12. Go Red for Women http://psa.americanheart.org/video.html
  13. 13. CPR http://psa.americanheart.org/video.html
  14. 16. Print http://psa.americanheart.org/index.html
  15. 18. http://psa.americanheart.org/index.html
  16. 19. http://www.adcouncil.org/default.aspx?id=15
  17. 20. end

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