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Sales
ForecastJanFebMarAprMayJunJulAugSepOctNovDecSales:Begi
nning InventoryERROR:#VALUE!Goods Available for
SaleERROR:#VALUE!Cost of Goods SoldGross Profit
MarginsOperating Expenses:SalariesWagesBenefits & Payroll
TaxesInsuranceRentUtilitiesTelephoneLicensesAccounting &
LegalOffice SuppliesMaintenance & CleaningPromotion &
AdvertisingDirect MailMiscellaneousTotal Operating
ExpensesStartup Expenses:Office
EquipmentFixturesDecorDepreciationTotal Startup
ExpensesOther Expenses:Principle PaymentInterestTotal Other
ExpensesNet Profit (Loss)
Cash Flow
StatementJanFebMarAprMayJunJulAugSepOctNovDecCash
Balance (opening)Cash ReceiptsCash SalesCredit
CollectionsBank Loan ProceedsSales RevenueOtherTotal Cash
ReceiptsCash DisbursementsPurchasesSalariesWagesBenefits &
Payroll
TaxesInsuranceRentUtilitiesTelephoneLicensesAccounting &
LegalOffice SuppliesMaintenance & CleaningPromotion &
AdvertisingDirect MailLoan RepanymentMiscellaneousStarttup
ExpensesOffice EquipemntFixturesDecorTotal Cash
DisbursementsBeginning Cash
BalanceERROR:#NAME?ERROR:#NAME?End-of-Month Cash
BalanceRepayBorrowFinal Cash Balance
Startup Costs-Retail StoreItemsCostsBeginning
inventoryFurniture and fixturesStorage shelvesDisplay
standsWindow display fixtureSpecial lightingCountersOutside
signInstallation costsOther decorating and remodeling
costsOther assets:Cash registerSafeLandBuildingAutomotive
equipemnetOther equipment and machineryDeposits with public
utilitiesLegal and other professional feesLicenses and
permitsAdvertising and promotion for openingAccounts
receivablePrepaid itemsCash registerOther expensesMonthly
expenses (allowing for 3 to 4 months cash on hand)Salary of
owner/entrepreneurOther salariesRentTelephoneOther
utilitiesAdvertisingProfessional feesTravel and
entertainmentDelivery expenseRepairs and maintenanceOffice
suppliesTaxesInterestMiscellaneous expensesTOTAL START-
UP COSTS
Profit and Loss statementYear 1Year 2Year 3Year 4Year
5RevenuesLess: Cost of SalesGross ProfitLess:Salary
ExpensePayroll ExpenseOther ServicesOffice
SuppliesMaintenance & RepairsAdvertisingAutomobileTravel &
EntertainmentConsulting
ServicesRentTelephoneUtilitiesInsuranceTaxesInterestDeprciati
onOther ExpensesTotal ExpensesOperating ProfitAdd: Other
IncomeLess: Other ExpensesPretax ProfitIncome Tax
ProvisionNet Income after Taxes
Balance sheetCurrentProjectedAssetsCurrent Assets:Cash and
equivalentsAccounts receivableInventoury (net)Office
suppliesPrepaid itemsOther current assetsTotal Current
AssetsFixed Assets (net):Furniture and fixturesLeasehold
improvementsMachinery and equipmentLand and buildingTotal
Fixed AssetsOther AssetsTotal AssetsLiabilities and net
worth:Current Liabilities:Account payableTaxes payableInterest
payableCurrent portion oflong-term debtShort-term
debtMiscellaneous payablesTotal Current LiabilitiesLong-term
LiabilitiesLong-term debt (net)Convertible debenturesTotal
Long-Term LiabilitiesNet Worth:Captial stockPaid-in
surplusRetained earningsTotal Net WorthTotal Liabilities and
Net Worth
CONFIDENTIAL EXECUTIVE SUMMARY
OAKVIEW MANOR Bed &
Breakfast
CONVERTIBLE DEBT OFFERING, $650,000.00, $25,000.00
PER UNIT
BUSINESS PLAN
Prepared October 2012
Contact Information
Indira Keller 2900 Westfork Drive, Suite 401
[email protected] Baton Rouge, Louisiana 70827, USA
www.maisonblanchehome.com 1-225-361-6306
Oakview Manor Bed & Breakfast i
CONFIDENTIAL - DO NOT DISSEMINATE. This business
plan contains confidential, trade-secret information and is
shared only with
the understanding that you will not share its contents or ideas
with third parties without the express written consent of the
plan author.
Table of Contents
Executive Summary
.................................................................................1
Who We
Are.........................................................................................
....................................................................1
What We Sell
...............................................................................................
............................................................1
Who We Sell To
...............................................................................................
.......................................................2
Financial Summary
...............................................................................................
...............................................3
Products and
Services.............................................................................4
Products and Services
...............................................................................................
..........................................4
Competitors.............................................................................
...............................................................................4
Financial Plan
...........................................................................................6
Sales Forecast
...............................................................................................
..........................................................6
Personnel Plan
...............................................................................................
........................................................7
Budget
...............................................................................................
.......................................................................8
Profit and Loss
Statement................................................................................
...................................................9
Oakview Manor Bed & Breakfast 1
CONFIDENTIAL - DO NOT DISSEMINATE. This business
plan contains confidential, trade-secret information and is
shared only with
the understanding that you will not share its contents or ideas
with third parties without the express written consent of the
plan author.
Executive Summary
Who We Are
• 30811 Greenwell Springs Road, Baton Rouge, Louisiana
70739
• Investor: Convertible Debt Offering, $650,000.00, $25,000.00
per unit
Offered at $650,000.00, This 6 bedroom 6 bath distressed home
called, Oakview Manor, waspatterned
after Oak Alley Plantation in design. Built in 1984, The
Oakview Manor is a luxurybed and breakfast
located in the town of Greenwell Spring, Louisiana a suburb of
Baton Rouge.The Oakview Manor will
need some rehab to bring it to a marketable state. The home sits
on 7.4acres surrounded by live oak trees,
numerous fruit and tropical plants, a pond, several gazebos, a 18
x 36 enclosed pool with a new liner, a
15x32 workshop, and several storage areas. TheManor will be a
full service bed and breakfast & Event
Facility offering guests breakfast anddinner as well as numerous
other amenities. Targeted at the baby
boomer generation, the Manorwill be an exclusive place to stay
for millions of travelers. It will be owned
and operated byMBH Investment Group, LLC. The first floor
contains the main living areas---Formal
living anddining, large Great Room/Den, kitchen and breakfast
rooms, Master Suite, laundry room,
anotherlarge bedroom and an elegant foyer with an exquisite
circular staircase! The 2nd floor has 4
largebedrooms and a sunroom. The 3rd floor is sheet rocked and
could easily be made into 2 more
bedrooms and a bath. Atop the house from the 3rd floor is a
couplet which allows for terrificviews of the
countryside!
What We Sell
The Oakview Manor is a luxurious bed and breakfast (B&B) in
the town of Baton Rouge,Louisiana. As a
niche of the hospitality industry, the bed and breakfast business
is rapidlyexpanding as travelers begin
looking for alternative places to stay. Today, bed and breakfasts
canbe found almost anywhere and are
even beginning to offer numerous additional services as a wayto
draw in customers and capitalize on the
industry. Below is a brief description of the bed andbreakfast
(B&B) industry�s history, followed by a look
at the current industry, a business plan,marketing analysis and
employee handbook.
The Manor will be owned and operated by MBH Investment
Group, LLC. Additional employees will be
hired as needed throughout the year. In order to keep costs low,
most of the work will be done by the
owner.
Objectives
1. To open the Oakview Manor as a successful, luxurious bed
and breakfast in the BatonRouge area.
Oakview Manor Bed & Breakfast 2
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plan contains confidential, trade-secret information and is
shared only with
the understanding that you will not share its contents or ideas
with third parties without the express written consent of the
plan author.
2. Offer rates competitive with local lodging alternatives in the
area, while providing a oneof a kind
experience that will continually bring in returning and new
guests.
3. Display an average of 80% occupancy rate during the winter
and summer seasons anda 60% rate
during the off seasons during our first year with progressive
increases infollowing years.
4. Offer incentives and promotional packages to draw in
travelers during the off season.
5. Increase and establish exposure to international markets and
baby boomers through
marketing techniques such as social networks, travel and city
sites, as well as bed and breakfast
sites.
Who We Sell To
Our mission is to offer travelers a unique, luxurious experience
at a local bed and breakfast in the
mountains. Oakview Manor offers guests a “home-like” feel
while still providing guests with an
experience unlike those found in the other local
accommodations. Highly personalized, we will treat each
guest as if they were a relative in our own home by offering
exceptional customer service.
Directed at guests ages 50 and up, Oakview Manor focuses on
creating an exciting stay forvisitors. Taking
a cue from the cruise ship industry, Oakview Manor offers
guests exciting dayand night activities while
providing them with every amenity needed to satisfy their
comfort. Onreturn from their long day on the
slopes, golf course or trails, guests can expect to find set
menuhome cooked dinners followed by wine
tasting, canvas and cocktails, music, movie and cardnights and
other exciting activities before turning in
to bed.
To increase revenues we intend on collaborating with local
attractions to entice guests and
offerpromotional packages and discounts. In the off-season, we
expect to maintain occupancy ratesby
offering packages that favor attractions such as hiking, fishing
and golfing. By exclusivelydirecting
business at the 50 and over demographic, guests can avoid
dealing with small childrenand young adults
and enjoy a relaxing experience. We will also provide guests
with any theinformation they need on the
area and attractions.
Amenities include:
� King size beds in each room.
� Complimentary personalized wine glasses, and wash cloths.
� IPod alarm clock/players in each room.
� A common flat screen TV and individual room flat screens as
well.
� Library of classic and modern novels for pleasure reading.
� Daily high tea sessions, and assortment of coffee blends.
Oakview Manor Bed & Breakfast 3
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plan contains confidential, trade-secret information and is
shared only with
the understanding that you will not share its contents or ideas
with third parties without the express written consent of the
plan author.
� Daily breakfast and set dinners.
� Free wireless internet.
� Information on local activities, trails and neighboring
attractions.
Financial Summary
Financial Highlights
The sales forecast for Oakview Manor is based on optimistic
occupancy assumptions for the first year and
years thereafter. Because we are only offering 5 rooms, our
occupancy on average will tend to be higher
than the standard median bed and breakfast rate of 44%
(Thorsen, 2009).
The bed and breakfast will be opened in December, but does not
expect occupancy to pick upuntil
January, during the peak winter season; for this reason, we have
estimated occupancy at50%. Moving
forward into the spring and summer seasons, we expect to see a
30% occupancyrate in the spring as it is
considered downtime. Having established some identity in
theMammoth Lakes market, we expect to see
occupancy increase to 60% throughout the summerfollowed by
rates dropping again to 30% during the
October and November months. As the peakseason resumes in
December, we expect 60% occupancy
again. In year two, we estimate 80%occupancy in peak seasons
and 40% in off season. Year three expects
90% peak season and 60%off season, followed by 100%
occupancy in year four during peak seasons and
60% off seasons.
Sales by Month
Oakview Manor Bed & Breakfast 4
CONFIDENTIAL - DO NOT DISSEMINATE. This business
plan contains confidential, trade-secret information and is
shared only with
the understanding that you will not share its contents or ideas
with third parties without the express written consent of the
plan author.
Products and Services
Products and Services
Oakview Manor offers a “homey, yet luxurious” feel for guests
looking for somewhere otherthan a
mundane hotel, motel or condo. We will offer guests breakfast,
set dinners, activities, andspa specials. The
idea of the luxury hotel industry depicts an image of expensive
prices, numerous staff, and high-end
fixtures. In the hospitality industry, “luxury hotels are showing
some signs of life, but they're coming at a
hefty price”. As the current recessions seem to be ending, the
desire for luxury hotels is coming back, but
at a discount. Hotels are cutting prices and eliminating services
in order to maintain profits. As a
“luxurious” bed and breakfast in the Baton Rouge area,it will be
imperative to offer the quality and value
guests expect at affordable prices. While the initial investment
will create the luxury atmosphere, it is up
to the owner and any employees to create the upscale service.
Marketing to the baby boomer generation,
it is important that services provided be comfortable and up to
their expectations. Today “luxury travel
must work hard to deliver magic, surprise and serendipity”
(Kournelis, 2010). Creating luxury
accommodations at competitive prices, while retaining that
„home� feel will provide guests everything
they want today. The location will give guests the opportunity
to create experiences and once in a
lifetime vacations.
Competitors
The major competitors in the area include the condos, hotels,
campgrounds, and high-end resorts that
currently dominate the market. A list of the local hotels can be
found in exhibit 4. The top three
competitors compared for further analysis were chosen based on
their accommodations,amenities and
environment. These include the Bocage Plantation, The
Stockade Bed &Breakfast, and Avenue Inn Bed &
Breakfast.
Bocage Plantation Inn
The Bocage Plantation Inn is a local established bed and
breakfast in Darrow, Louisiana which is in a
suburb outside of New Orleans. This would be the Oakview
Manor�s greatest competitors because it
offers many of the same amenities at competitive prices. They
offer a “homey atmosphere, with a full
complimentary breakfast each morning and hors devours in the
afternoon” (bocageplantation.com).
Rates are reasonable and are based on a mid week and weekend
basis $250.00 plus the 13% transient
occupancy tax. Rooms available are 1 full bedroom. The interior
is “New England Colonial style and
provide a private bath and cable television
(bocageplantation.com). Summer and winter packages are also
available. There are a total of 5 rooms.
The Stockade Bed & Breakfast
The Stockade Bed & Breakfast is a local luxury inn offering 5
rooms and many similar roomamenities. The
inn offers a number of services as well including, shuttle
service, complimentaryski storage, Jacuzzi and
sauna, a billiard room, complimentary breakfast as well as free
Wi-Fiand pet friendly rooms. Interior wise,
Oakview Manor Bed & Breakfast 5
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plan contains confidential, trade-secret information and is
shared only with
the understanding that you will not share its contents or ideas
with third parties without the express written consent of the
plan author.
this will be the closest to the Oakview Manor. Several ofthe
packages offered include the “early winter
booking, massage therapy, romance package andthe lift and
lodging package” (thestockade.com). Rates
range between $135 and $215 during theoff season and $132
and $299 during the peak season.
St Gemme de Beauvais
Finally, the St. Genne de Beauvais is a historic hotel local in
Ethel Louisiana and may be oneof the least
expensive in comparison to the Oakview Manor. Offering
numerous amenities as well, the St. Gemme de
Beauvais offers free breakfast and Wi-Fi,and has a top-notch
lodge feel. Rooms offered include chalets,
suites, kings, double queen and lodge rooms
(http://www.stgemmedebeauvais.com). Rates offered can
range anywhere between $100 up to $150.
Oakview Manor Bed & Breakfast 6
CONFIDENTIAL - DO NOT DISSEMINATE. This business
plan contains confidential, trade-secret information and is
shared only with
the understanding that you will not share its contents or ideas
with third parties without the express written consent of the
plan author.
Financial Plan
Sales Forecast
Sales Forecast
FY2013 FY2014 FY2015
Unit Sales
Room 1 11 12 12
Room 2 11 12 12
Room 3 11 12 12
Room 4 11 12 12
Price Per Unit
Room 1 $25,246 $25,246 $25,246
Room 2 $25,245 $25,245 $25,245
Room 3 $28,750 $28,750 $28,750
Room 4 $28,750 $28,750 $28,750
Sales
Room 1 $277,706 $302,952 $302,952
Room 2 $277,695 $302,940 $302,940
Room 3 $316,250 $345,000 $345,000
Room 4 $316,250 $345,000 $345,000
Total Sales $1,187,901 $1,295,892 $1,295,892
Direct Cost Per Unit
Room 1 $10,500 $10,500 $10,500
Room 2 $10,500 $10,500 $10,500
Room 3 $10,500 $10,500 $10,500
Room 4 $10,500 $10,500 $10,500
Direct Cost
Room 1 $115,500 $126,000 $126,000
Room 2 $115,500 $126,000 $126,000
Room 3 $115,500 $126,000 $126,000
Room 4 $115,500 $126,000 $126,000
Total Direct Cost $462,000 $504,000 $504,000
Gross Margin $725,901 $791,892 $791,892
Gross Margin % 61% 61% 61%
Oakview Manor Bed & Breakfast 7
CONFIDENTIAL - DO NOT DISSEMINATE. This business
plan contains confidential, trade-secret information and is
shared only with
the understanding that you will not share its contents or ideas
with third parties without the express written consent of the
plan author.
Sales by Month
About the Sales Forecast
The bed and breakfast will be opened in December, but does not
expect occupancy to pick upuntil
January, during the peak winter season; for this reason, we have
estimated occupancy at50%. Moving
forward into the spring and summer seasons, we expect to see a
30% occupancy rate in the spring as it is
considered downtime. Having established some identity in
theMammoth Lakes market, we expect to see
occupancy increase to 60% throughout the summer followed by
rates dropping again to 30% during the
October and November months. As the peak season resumes in
December, we expect 60% occupancy
again. In year two, we estimate 80%occupancy in peak seasons
and 40% in off season. Year three expects
90% peak season and 60%off season, followed by 100%
occupancy in year four during peak seasons and
60% off seasons.
Personnel Plan
Personnel Table
FY2013 FY2014 FY2015
Desk Manager $32,084 $36,050 $37,132
Housekeeper $12,320 $13,440 $13,440
Total $44,404 $49,490 $50,572
Oakview Manor Bed & Breakfast 8
CONFIDENTIAL - DO NOT DISSEMINATE. This business
plan contains confidential, trade-secret information and is
shared only with
the understanding that you will not share its contents or ideas
with third parties without the express written consent of the
plan author.
About the Personnel Plan
The personnel forecast reflects modest raises for the one Desk
Manager staff each year. It is expected that
lower-level staff may turn over, but the positions will be
systematized to an extent that this does not
disrupt the business. There will be a contract housekeeping
maid part-time
Budget
Budget Table
FY2013 FY2014 FY2015
Expenses
Salary $44,404 $49,490 $50,572
Employee Related Expenses $1,605 $1,803 $1,857
Marketing & Promotion $450 $0 $0
Utilities $2,750 $3,000 $3,000
Office Supplies & Equipment $2,650 $1,200 $1,200
Insurance $650 $650 $650
Lawncare $1,650 $1,800 $1,800
Total Expenses $54,159 $57,943 $59,079
Expenses by Month
Oakview Manor Bed & Breakfast 9
CONFIDENTIAL - DO NOT DISSEMINATE. This business
plan contains confidential, trade-secret information and is
shared only with
the understanding that you will not share its contents or ideas
with third parties without the express written consent of the
plan author.
About the Budget
Marketing expenses will be higher in the first year to announce
the opening of the firm and will drop
after that. Most expenses will show small increases each year as
the business will remain in the same
location over the first three years. The mortgage payment will
change when the property is refinanced at
3.5% rate rather than 12% from private investor in the first 6-12
months.
Startup Costs
Start up cost will include buying a computer and printer all with
new furnishing for the home decor. The
home will need considerable renovation to be brought forward
as a modern Interior. The Exterior will
remain as a stately Plantation Style Home.
Profit and Loss Statement
Profit and Loss Statement
FY2013 FY2014 FY2015
Revenue $1,187,901 $1,295,892 $1,295,892
Direct Cost $462,000 $504,000 $504,000
Gross Margin $725,901 $791,892 $791,892
Gross Margin % 61% 61% 61%
Expenses
Salary $44,404 $49,490 $50,572
Employee Related Expenses $1,605 $1,803 $1,857
Marketing & Promotion $450 $0 $0
Utilities $2,750 $3,000 $3,000
Office Supplies & Equipment $2,650 $1,200 $1,200
Insurance $650 $650 $650
Lawncare $1,650 $1,800 $1,800
Total Expenses $54,159 $57,943 $59,079
Operating Income $671,742 $733,949 $732,813
Income Taxes $60,457 $66,055 $65,953
Net Profit $611,285 $667,894 $666,860
Net Profit / Sales 51% 52% 51%
Oakview Manor Bed & Breakfast 10
CONFIDENTIAL - DO NOT DISSEMINATE. This business
plan contains confidential, trade-secret information and is
shared only with
the understanding that you will not share its contents or ideas
with third parties without the express written consent of the
plan author.
Gross Margin by Year
Net Profit (or Loss) by Year
About the Profit and Loss Statement
The company generates a profit as sales revenue gets above the
break-even line. A push on sales will be
very important in generating bottom line profits and refinancing
the initial mortgage will adjust the
payment considerable in the 2nd year.
Executive Summary Who We Are What We Sell Who We Sell
To Financial Summary Financial Highlights Sales by Month
Products and Services Products and Services Competitors
Financial Plan Sales Forecast Sales Forecast Sales by Month
About the Sales Forecast Personnel Plan Personnel Table About
the Personnel Plan Budget Budget Table Expenses by Month
About the Budget Startup Costs Profit and Loss Statement Profit
and Loss Statement Gross Margin by Year Net Profit (or Loss)
by Year About the Profit and Loss Statement
LastPageBookmark
[company logo]
[the company name]
Established [date]
[name, address, phone and fax numbers of contact person]
A Business Plan
Table of Contents
Cover page
Table of Contents
I. Executive Summary
A. Mission Statement
B. Company Information
C. Market Opportunity
D. Financial Date
II. Description of Your Company and Industry
A. Company Background and History
B. The Industry
III. Description of the Product or Service
A. Description of the Product or Service
B. Competitive Advantages
IV. Market Research and Evaluation
A. Markets
B. Market Trends
C. Competition
D. Market Share
V. Marketing Plan
A. Market Strategy
B. Product
C. Pricing
D. Promotion
E. Place
F. Service Policies
VI. Manufacturing and Operations Plan
A. Production
B. Geographic Location
C. Facilities
D. Make or Buy Policy
E. Control Systems
F. Labor Force
G. Training
H. Staffing Plan
VII. The Management Team
A. Identification of Key People
B. Succession Plan
C. Management Philosophy
D. Business/Organization Structure
E. Identification of Firms Assisting the Company
VIII. Timeline
A. Key Events
IX. Critical Risks and Assumptions
A. Risk Management Strategies
X. Benefits to Community
A. Economic Development
B. Community Development
C. Human Development
XI. Financial Plan
A. Sources and Uses of Funds
B. Financial Practices
C. Cash Flow Statement
D. Cash Budget
E. Profit and Loss Statement
F. Breakeven Analysis
G. Financial Ratios
H. Intangibles-Intellectual Property
Summary and Conclusions
Appendices (as needed)
A. Resumes/Biographies of Key Personnel
B. Advertising Samples
C. Organizational Chart
D. Customer Profiles
E. Competitor Profiles
F. Product Profiles
G. Site Study and Store Layout
H. Financial Statements
I. Global Issues
SECTION I—EXECUTIVE SUMMARY
Mission Statement
[Type here]
Business Objective(s)
[Type here]
Company Information
[Type here]
Market Opportunity
[Type here]
The Financials
Summary of 3 years actual, 3 years projectd. [Insert your
summary financial tables here. The data is easiest to read if in
table rather than narrative format.]
Actual 20__ Projected 20__Etc.
· Revenue
· Net Income
· Assets
· Liabilities
· Net Worth
Summary of Financing
Current Amount Amount Needed
Debt
Debt with Warrants
Convertible Debentures
Stock—Preferred and Common
SECTION II – DESCRIPTION OF THE BUSINESS AND
INDUSTRY
Company Background and History
[If this is a startup, all the elements of question #1 won’t apply
to you.]
The Industry
[Type here]
SECTION III – DESCRIPTION OF THE PRODUCT OR
SERVICE
Description of the Product or Service
[Type here]
[Reference the appropriate appendix where your detailed
product profile is located with accompanying diagrams, etc.]
Competitive Advantages
[Type here]
[Frame in terms of your customers’ desire benefits. Consider
referencing your customer profile in the appropriate appendix as
supports for your competitive advantages.]
SECTION IV – MARKET RESEARCH AND EVALUATION
Markets
[Type here]
[Reference the appropriate appendix where your customer
profiles are.]
Market Trends
[Type here]
Competition
[Type here]
Market Share
[Type hare]
[Sales Summary Forecast Table]
SECTION V – MARKETING PLAN
Market Strategy
[Type here]
Product
[Type here]
Pricing
[Type here]
Promotion
[Type here]
Place
[Type here]
Service Policies
[Type here]
SECTION VI – MANUFACTURING AND OPERATIONS
PLAN
Production
[Type here]
Geographic Location
[Type here]
Facilities
[Type here]
Make or Buy Policy
[Type here]
Control Systems
[Type here]
Labor Force
[Type here]
Training
[Type here]
Staffing Plan
[Type here]
SECTION VII – THE MANAGEMENT TEAM
Identification of Key People
[Type here]
[Reference the appropriate appendix where key peoples’
resumes and biographies are located.]
Succession Plan
[Type here]
Management Philosophy
[Type here]
Business/Organizational Structure
[Type here]
[Include the organizational chart here or provide a narrative
description and reference the appropriate appendix.]
Identification of Firms Assisting the Company
[Type here]
SECTION VIII – TIMELINE
Key Events
[Type here]
SECTION IX – CRITICAL RISKS AND ASSUMPTIONS
Risk Management Strategies
[Type here]
SECTION X – BENEFITS TO THE COMMUNITY
Economic Development
[Type here]
Community Development
[Type here]
Human Development
[Type here]
SECTION XI – FINANCIAL PLAN
Source and Uses of Funds
[Type here]
Financial Practices
[Type here]
Cash Flow Statement
[Type here]
[You may include it here or reference the appropriate
appendix.]
Cash Budget
[Type here]
[You may include it here or reference the appropriate
appendix.]
Profit and Loss Statement
[Type here]
[You may include it here or reference the appropriate
appendix.]
Breakeven Analysis
[Type here]
Financial Rations
[Type here]
[Refer to your textbook for the formulas to calculate these
rations.]
Intangibles-Intellectual Property
[Type here]
SUMMARY AND CONCLUSION
[Type here]
Appendix A
Resumes and Biographies of Key Personnel
[Type here]
Appendix B
Advertising Samples
[Type here]
Appendix C
Organizational Chart
[If not included in body of the plan.]
[Type here]
Appendix D
Customer Profiles
[Type here]
Appendix E
Competitor Profiles
[Type here]
Appendix F
Product Profiles
[Type here]
Appendix G
Site Study and/or Store Layout
Site Study
[Type here]
Store Layout
[Type here]
25
Appendix I
Global Issues
[Type here]
Appendix F1
Sales Forecast – Most Likely Forecast
[Use this chart to complete your Most Likely Forecast. These
forms use the Calendar year as the financial year. Adjust as
appropriate to fit your financial year.]
Appendix F2
Cash Flow Statement – Most Likely
[Use this chart to complete your Most Likely Cash Flow
Statement. These forms use the calendar year as the financial
year. Adjust as appropriate to fit your financial year.]
Appendix F3
Table of Startup Costs – Retail Store
Appendix F4
Current and Projected Profit and Loss Statement
Appendix F5
Current and Projected Balance Sheet
Sales ForecastJanFebMarAprMayJunJulAugSepOctNovDecSalesBeginning .docx

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Sales ForecastJanFebMarAprMayJunJulAugSepOctNovDecSalesBeginning .docx

  • 1. Sales ForecastJanFebMarAprMayJunJulAugSepOctNovDecSales:Begi nning InventoryERROR:#VALUE!Goods Available for SaleERROR:#VALUE!Cost of Goods SoldGross Profit MarginsOperating Expenses:SalariesWagesBenefits & Payroll TaxesInsuranceRentUtilitiesTelephoneLicensesAccounting & LegalOffice SuppliesMaintenance & CleaningPromotion & AdvertisingDirect MailMiscellaneousTotal Operating ExpensesStartup Expenses:Office EquipmentFixturesDecorDepreciationTotal Startup ExpensesOther Expenses:Principle PaymentInterestTotal Other ExpensesNet Profit (Loss) Cash Flow StatementJanFebMarAprMayJunJulAugSepOctNovDecCash Balance (opening)Cash ReceiptsCash SalesCredit CollectionsBank Loan ProceedsSales RevenueOtherTotal Cash ReceiptsCash DisbursementsPurchasesSalariesWagesBenefits & Payroll TaxesInsuranceRentUtilitiesTelephoneLicensesAccounting & LegalOffice SuppliesMaintenance & CleaningPromotion & AdvertisingDirect MailLoan RepanymentMiscellaneousStarttup ExpensesOffice EquipemntFixturesDecorTotal Cash DisbursementsBeginning Cash BalanceERROR:#NAME?ERROR:#NAME?End-of-Month Cash BalanceRepayBorrowFinal Cash Balance Startup Costs-Retail StoreItemsCostsBeginning inventoryFurniture and fixturesStorage shelvesDisplay standsWindow display fixtureSpecial lightingCountersOutside signInstallation costsOther decorating and remodeling costsOther assets:Cash registerSafeLandBuildingAutomotive equipemnetOther equipment and machineryDeposits with public utilitiesLegal and other professional feesLicenses and permitsAdvertising and promotion for openingAccounts receivablePrepaid itemsCash registerOther expensesMonthly
  • 2. expenses (allowing for 3 to 4 months cash on hand)Salary of owner/entrepreneurOther salariesRentTelephoneOther utilitiesAdvertisingProfessional feesTravel and entertainmentDelivery expenseRepairs and maintenanceOffice suppliesTaxesInterestMiscellaneous expensesTOTAL START- UP COSTS Profit and Loss statementYear 1Year 2Year 3Year 4Year 5RevenuesLess: Cost of SalesGross ProfitLess:Salary ExpensePayroll ExpenseOther ServicesOffice SuppliesMaintenance & RepairsAdvertisingAutomobileTravel & EntertainmentConsulting ServicesRentTelephoneUtilitiesInsuranceTaxesInterestDeprciati onOther ExpensesTotal ExpensesOperating ProfitAdd: Other IncomeLess: Other ExpensesPretax ProfitIncome Tax ProvisionNet Income after Taxes Balance sheetCurrentProjectedAssetsCurrent Assets:Cash and equivalentsAccounts receivableInventoury (net)Office suppliesPrepaid itemsOther current assetsTotal Current AssetsFixed Assets (net):Furniture and fixturesLeasehold improvementsMachinery and equipmentLand and buildingTotal Fixed AssetsOther AssetsTotal AssetsLiabilities and net worth:Current Liabilities:Account payableTaxes payableInterest payableCurrent portion oflong-term debtShort-term debtMiscellaneous payablesTotal Current LiabilitiesLong-term LiabilitiesLong-term debt (net)Convertible debenturesTotal Long-Term LiabilitiesNet Worth:Captial stockPaid-in surplusRetained earningsTotal Net WorthTotal Liabilities and Net Worth CONFIDENTIAL EXECUTIVE SUMMARY OAKVIEW MANOR Bed & Breakfast CONVERTIBLE DEBT OFFERING, $650,000.00, $25,000.00
  • 3. PER UNIT BUSINESS PLAN Prepared October 2012 Contact Information Indira Keller 2900 Westfork Drive, Suite 401 [email protected] Baton Rouge, Louisiana 70827, USA www.maisonblanchehome.com 1-225-361-6306 Oakview Manor Bed & Breakfast i CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author. Table of Contents Executive Summary .................................................................................1 Who We Are......................................................................................... ....................................................................1 What We Sell ............................................................................................... ............................................................1 Who We Sell To ............................................................................................... .......................................................2
  • 4. Financial Summary ............................................................................................... ...............................................3 Products and Services.............................................................................4 Products and Services ............................................................................................... ..........................................4 Competitors............................................................................. ...............................................................................4 Financial Plan ...........................................................................................6 Sales Forecast ............................................................................................... ..........................................................6 Personnel Plan ............................................................................................... ........................................................7 Budget ............................................................................................... .......................................................................8 Profit and Loss Statement................................................................................ ...................................................9 Oakview Manor Bed & Breakfast 1 CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas
  • 5. with third parties without the express written consent of the plan author. Executive Summary Who We Are • 30811 Greenwell Springs Road, Baton Rouge, Louisiana 70739 • Investor: Convertible Debt Offering, $650,000.00, $25,000.00 per unit Offered at $650,000.00, This 6 bedroom 6 bath distressed home called, Oakview Manor, waspatterned after Oak Alley Plantation in design. Built in 1984, The Oakview Manor is a luxurybed and breakfast located in the town of Greenwell Spring, Louisiana a suburb of Baton Rouge.The Oakview Manor will need some rehab to bring it to a marketable state. The home sits on 7.4acres surrounded by live oak trees, numerous fruit and tropical plants, a pond, several gazebos, a 18 x 36 enclosed pool with a new liner, a 15x32 workshop, and several storage areas. TheManor will be a full service bed and breakfast & Event Facility offering guests breakfast anddinner as well as numerous other amenities. Targeted at the baby boomer generation, the Manorwill be an exclusive place to stay for millions of travelers. It will be owned
  • 6. and operated byMBH Investment Group, LLC. The first floor contains the main living areas---Formal living anddining, large Great Room/Den, kitchen and breakfast rooms, Master Suite, laundry room, anotherlarge bedroom and an elegant foyer with an exquisite circular staircase! The 2nd floor has 4 largebedrooms and a sunroom. The 3rd floor is sheet rocked and could easily be made into 2 more bedrooms and a bath. Atop the house from the 3rd floor is a couplet which allows for terrificviews of the countryside! What We Sell The Oakview Manor is a luxurious bed and breakfast (B&B) in the town of Baton Rouge,Louisiana. As a niche of the hospitality industry, the bed and breakfast business is rapidlyexpanding as travelers begin looking for alternative places to stay. Today, bed and breakfasts canbe found almost anywhere and are even beginning to offer numerous additional services as a wayto draw in customers and capitalize on the industry. Below is a brief description of the bed andbreakfast (B&B) industry�s history, followed by a look at the current industry, a business plan,marketing analysis and
  • 7. employee handbook. The Manor will be owned and operated by MBH Investment Group, LLC. Additional employees will be hired as needed throughout the year. In order to keep costs low, most of the work will be done by the owner. Objectives 1. To open the Oakview Manor as a successful, luxurious bed and breakfast in the BatonRouge area. Oakview Manor Bed & Breakfast 2 CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author. 2. Offer rates competitive with local lodging alternatives in the area, while providing a oneof a kind experience that will continually bring in returning and new guests. 3. Display an average of 80% occupancy rate during the winter and summer seasons anda 60% rate
  • 8. during the off seasons during our first year with progressive increases infollowing years. 4. Offer incentives and promotional packages to draw in travelers during the off season. 5. Increase and establish exposure to international markets and baby boomers through marketing techniques such as social networks, travel and city sites, as well as bed and breakfast sites. Who We Sell To Our mission is to offer travelers a unique, luxurious experience at a local bed and breakfast in the mountains. Oakview Manor offers guests a “home-like” feel while still providing guests with an experience unlike those found in the other local accommodations. Highly personalized, we will treat each guest as if they were a relative in our own home by offering exceptional customer service. Directed at guests ages 50 and up, Oakview Manor focuses on creating an exciting stay forvisitors. Taking a cue from the cruise ship industry, Oakview Manor offers guests exciting dayand night activities while providing them with every amenity needed to satisfy their
  • 9. comfort. Onreturn from their long day on the slopes, golf course or trails, guests can expect to find set menuhome cooked dinners followed by wine tasting, canvas and cocktails, music, movie and cardnights and other exciting activities before turning in to bed. To increase revenues we intend on collaborating with local attractions to entice guests and offerpromotional packages and discounts. In the off-season, we expect to maintain occupancy ratesby offering packages that favor attractions such as hiking, fishing and golfing. By exclusivelydirecting business at the 50 and over demographic, guests can avoid dealing with small childrenand young adults and enjoy a relaxing experience. We will also provide guests with any theinformation they need on the area and attractions. Amenities include: � King size beds in each room. � Complimentary personalized wine glasses, and wash cloths. � IPod alarm clock/players in each room. � A common flat screen TV and individual room flat screens as
  • 10. well. � Library of classic and modern novels for pleasure reading. � Daily high tea sessions, and assortment of coffee blends. Oakview Manor Bed & Breakfast 3 CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author. � Daily breakfast and set dinners. � Free wireless internet. � Information on local activities, trails and neighboring attractions. Financial Summary Financial Highlights The sales forecast for Oakview Manor is based on optimistic occupancy assumptions for the first year and years thereafter. Because we are only offering 5 rooms, our occupancy on average will tend to be higher than the standard median bed and breakfast rate of 44%
  • 11. (Thorsen, 2009). The bed and breakfast will be opened in December, but does not expect occupancy to pick upuntil January, during the peak winter season; for this reason, we have estimated occupancy at50%. Moving forward into the spring and summer seasons, we expect to see a 30% occupancyrate in the spring as it is considered downtime. Having established some identity in theMammoth Lakes market, we expect to see occupancy increase to 60% throughout the summerfollowed by rates dropping again to 30% during the October and November months. As the peakseason resumes in December, we expect 60% occupancy again. In year two, we estimate 80%occupancy in peak seasons and 40% in off season. Year three expects 90% peak season and 60%off season, followed by 100% occupancy in year four during peak seasons and 60% off seasons. Sales by Month Oakview Manor Bed & Breakfast 4 CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is
  • 12. shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author. Products and Services Products and Services Oakview Manor offers a “homey, yet luxurious” feel for guests looking for somewhere otherthan a mundane hotel, motel or condo. We will offer guests breakfast, set dinners, activities, andspa specials. The idea of the luxury hotel industry depicts an image of expensive prices, numerous staff, and high-end fixtures. In the hospitality industry, “luxury hotels are showing some signs of life, but they're coming at a hefty price”. As the current recessions seem to be ending, the desire for luxury hotels is coming back, but at a discount. Hotels are cutting prices and eliminating services in order to maintain profits. As a “luxurious” bed and breakfast in the Baton Rouge area,it will be imperative to offer the quality and value guests expect at affordable prices. While the initial investment will create the luxury atmosphere, it is up to the owner and any employees to create the upscale service. Marketing to the baby boomer generation,
  • 13. it is important that services provided be comfortable and up to their expectations. Today “luxury travel must work hard to deliver magic, surprise and serendipity” (Kournelis, 2010). Creating luxury accommodations at competitive prices, while retaining that „home� feel will provide guests everything they want today. The location will give guests the opportunity to create experiences and once in a lifetime vacations. Competitors The major competitors in the area include the condos, hotels, campgrounds, and high-end resorts that currently dominate the market. A list of the local hotels can be found in exhibit 4. The top three competitors compared for further analysis were chosen based on their accommodations,amenities and environment. These include the Bocage Plantation, The Stockade Bed &Breakfast, and Avenue Inn Bed & Breakfast. Bocage Plantation Inn The Bocage Plantation Inn is a local established bed and breakfast in Darrow, Louisiana which is in a suburb outside of New Orleans. This would be the Oakview
  • 14. Manor�s greatest competitors because it offers many of the same amenities at competitive prices. They offer a “homey atmosphere, with a full complimentary breakfast each morning and hors devours in the afternoon” (bocageplantation.com). Rates are reasonable and are based on a mid week and weekend basis $250.00 plus the 13% transient occupancy tax. Rooms available are 1 full bedroom. The interior is “New England Colonial style and provide a private bath and cable television (bocageplantation.com). Summer and winter packages are also available. There are a total of 5 rooms. The Stockade Bed & Breakfast The Stockade Bed & Breakfast is a local luxury inn offering 5 rooms and many similar roomamenities. The inn offers a number of services as well including, shuttle service, complimentaryski storage, Jacuzzi and sauna, a billiard room, complimentary breakfast as well as free Wi-Fiand pet friendly rooms. Interior wise, Oakview Manor Bed & Breakfast 5 CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is
  • 15. shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author. this will be the closest to the Oakview Manor. Several ofthe packages offered include the “early winter booking, massage therapy, romance package andthe lift and lodging package” (thestockade.com). Rates range between $135 and $215 during theoff season and $132 and $299 during the peak season. St Gemme de Beauvais Finally, the St. Genne de Beauvais is a historic hotel local in Ethel Louisiana and may be oneof the least expensive in comparison to the Oakview Manor. Offering numerous amenities as well, the St. Gemme de Beauvais offers free breakfast and Wi-Fi,and has a top-notch lodge feel. Rooms offered include chalets, suites, kings, double queen and lodge rooms (http://www.stgemmedebeauvais.com). Rates offered can range anywhere between $100 up to $150. Oakview Manor Bed & Breakfast 6 CONFIDENTIAL - DO NOT DISSEMINATE. This business
  • 16. plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author. Financial Plan Sales Forecast Sales Forecast FY2013 FY2014 FY2015 Unit Sales Room 1 11 12 12 Room 2 11 12 12 Room 3 11 12 12 Room 4 11 12 12 Price Per Unit Room 1 $25,246 $25,246 $25,246 Room 2 $25,245 $25,245 $25,245 Room 3 $28,750 $28,750 $28,750 Room 4 $28,750 $28,750 $28,750 Sales
  • 17. Room 1 $277,706 $302,952 $302,952 Room 2 $277,695 $302,940 $302,940 Room 3 $316,250 $345,000 $345,000 Room 4 $316,250 $345,000 $345,000 Total Sales $1,187,901 $1,295,892 $1,295,892 Direct Cost Per Unit Room 1 $10,500 $10,500 $10,500 Room 2 $10,500 $10,500 $10,500 Room 3 $10,500 $10,500 $10,500 Room 4 $10,500 $10,500 $10,500 Direct Cost Room 1 $115,500 $126,000 $126,000 Room 2 $115,500 $126,000 $126,000 Room 3 $115,500 $126,000 $126,000 Room 4 $115,500 $126,000 $126,000 Total Direct Cost $462,000 $504,000 $504,000 Gross Margin $725,901 $791,892 $791,892 Gross Margin % 61% 61% 61%
  • 18. Oakview Manor Bed & Breakfast 7 CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author. Sales by Month About the Sales Forecast The bed and breakfast will be opened in December, but does not expect occupancy to pick upuntil January, during the peak winter season; for this reason, we have estimated occupancy at50%. Moving forward into the spring and summer seasons, we expect to see a 30% occupancy rate in the spring as it is considered downtime. Having established some identity in theMammoth Lakes market, we expect to see occupancy increase to 60% throughout the summer followed by rates dropping again to 30% during the October and November months. As the peak season resumes in December, we expect 60% occupancy again. In year two, we estimate 80%occupancy in peak seasons and 40% in off season. Year three expects
  • 19. 90% peak season and 60%off season, followed by 100% occupancy in year four during peak seasons and 60% off seasons. Personnel Plan Personnel Table FY2013 FY2014 FY2015 Desk Manager $32,084 $36,050 $37,132 Housekeeper $12,320 $13,440 $13,440 Total $44,404 $49,490 $50,572 Oakview Manor Bed & Breakfast 8 CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author. About the Personnel Plan The personnel forecast reflects modest raises for the one Desk Manager staff each year. It is expected that lower-level staff may turn over, but the positions will be
  • 20. systematized to an extent that this does not disrupt the business. There will be a contract housekeeping maid part-time Budget Budget Table FY2013 FY2014 FY2015 Expenses Salary $44,404 $49,490 $50,572 Employee Related Expenses $1,605 $1,803 $1,857 Marketing & Promotion $450 $0 $0 Utilities $2,750 $3,000 $3,000 Office Supplies & Equipment $2,650 $1,200 $1,200 Insurance $650 $650 $650 Lawncare $1,650 $1,800 $1,800 Total Expenses $54,159 $57,943 $59,079 Expenses by Month Oakview Manor Bed & Breakfast 9 CONFIDENTIAL - DO NOT DISSEMINATE. This business
  • 21. plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author. About the Budget Marketing expenses will be higher in the first year to announce the opening of the firm and will drop after that. Most expenses will show small increases each year as the business will remain in the same location over the first three years. The mortgage payment will change when the property is refinanced at 3.5% rate rather than 12% from private investor in the first 6-12 months. Startup Costs Start up cost will include buying a computer and printer all with new furnishing for the home decor. The home will need considerable renovation to be brought forward as a modern Interior. The Exterior will remain as a stately Plantation Style Home. Profit and Loss Statement Profit and Loss Statement FY2013 FY2014 FY2015
  • 22. Revenue $1,187,901 $1,295,892 $1,295,892 Direct Cost $462,000 $504,000 $504,000 Gross Margin $725,901 $791,892 $791,892 Gross Margin % 61% 61% 61% Expenses Salary $44,404 $49,490 $50,572 Employee Related Expenses $1,605 $1,803 $1,857 Marketing & Promotion $450 $0 $0 Utilities $2,750 $3,000 $3,000 Office Supplies & Equipment $2,650 $1,200 $1,200 Insurance $650 $650 $650 Lawncare $1,650 $1,800 $1,800 Total Expenses $54,159 $57,943 $59,079 Operating Income $671,742 $733,949 $732,813 Income Taxes $60,457 $66,055 $65,953 Net Profit $611,285 $667,894 $666,860 Net Profit / Sales 51% 52% 51%
  • 23. Oakview Manor Bed & Breakfast 10 CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author. Gross Margin by Year Net Profit (or Loss) by Year About the Profit and Loss Statement The company generates a profit as sales revenue gets above the break-even line. A push on sales will be very important in generating bottom line profits and refinancing the initial mortgage will adjust the payment considerable in the 2nd year. Executive Summary Who We Are What We Sell Who We Sell To Financial Summary Financial Highlights Sales by Month Products and Services Products and Services Competitors Financial Plan Sales Forecast Sales Forecast Sales by Month About the Sales Forecast Personnel Plan Personnel Table About the Personnel Plan Budget Budget Table Expenses by Month About the Budget Startup Costs Profit and Loss Statement Profit and Loss Statement Gross Margin by Year Net Profit (or Loss) by Year About the Profit and Loss Statement LastPageBookmark
  • 24. [company logo] [the company name] Established [date] [name, address, phone and fax numbers of contact person] A Business Plan Table of Contents Cover page Table of Contents I. Executive Summary A. Mission Statement B. Company Information C. Market Opportunity D. Financial Date II. Description of Your Company and Industry A. Company Background and History B. The Industry III. Description of the Product or Service A. Description of the Product or Service B. Competitive Advantages IV. Market Research and Evaluation A. Markets B. Market Trends C. Competition D. Market Share
  • 25. V. Marketing Plan A. Market Strategy B. Product C. Pricing D. Promotion E. Place F. Service Policies VI. Manufacturing and Operations Plan A. Production B. Geographic Location C. Facilities D. Make or Buy Policy E. Control Systems F. Labor Force G. Training H. Staffing Plan VII. The Management Team A. Identification of Key People B. Succession Plan C. Management Philosophy D. Business/Organization Structure E. Identification of Firms Assisting the Company VIII. Timeline A. Key Events IX. Critical Risks and Assumptions A. Risk Management Strategies X. Benefits to Community A. Economic Development B. Community Development C. Human Development
  • 26. XI. Financial Plan A. Sources and Uses of Funds B. Financial Practices C. Cash Flow Statement D. Cash Budget E. Profit and Loss Statement F. Breakeven Analysis G. Financial Ratios H. Intangibles-Intellectual Property Summary and Conclusions Appendices (as needed) A. Resumes/Biographies of Key Personnel B. Advertising Samples C. Organizational Chart D. Customer Profiles E. Competitor Profiles F. Product Profiles G. Site Study and Store Layout H. Financial Statements I. Global Issues SECTION I—EXECUTIVE SUMMARY Mission Statement [Type here] Business Objective(s) [Type here] Company Information [Type here] Market Opportunity
  • 27. [Type here] The Financials Summary of 3 years actual, 3 years projectd. [Insert your summary financial tables here. The data is easiest to read if in table rather than narrative format.] Actual 20__ Projected 20__Etc. · Revenue · Net Income · Assets · Liabilities · Net Worth Summary of Financing Current Amount Amount Needed Debt Debt with Warrants Convertible Debentures Stock—Preferred and Common SECTION II – DESCRIPTION OF THE BUSINESS AND INDUSTRY Company Background and History [If this is a startup, all the elements of question #1 won’t apply to you.] The Industry [Type here] SECTION III – DESCRIPTION OF THE PRODUCT OR SERVICE Description of the Product or Service [Type here] [Reference the appropriate appendix where your detailed product profile is located with accompanying diagrams, etc.]
  • 28. Competitive Advantages [Type here] [Frame in terms of your customers’ desire benefits. Consider referencing your customer profile in the appropriate appendix as supports for your competitive advantages.] SECTION IV – MARKET RESEARCH AND EVALUATION Markets [Type here] [Reference the appropriate appendix where your customer profiles are.] Market Trends [Type here] Competition [Type here] Market Share [Type hare] [Sales Summary Forecast Table] SECTION V – MARKETING PLAN Market Strategy
  • 29. [Type here] Product [Type here] Pricing [Type here] Promotion [Type here] Place [Type here] Service Policies [Type here] SECTION VI – MANUFACTURING AND OPERATIONS PLAN Production [Type here] Geographic Location [Type here] Facilities [Type here] Make or Buy Policy [Type here] Control Systems [Type here] Labor Force [Type here]
  • 30. Training [Type here] Staffing Plan [Type here] SECTION VII – THE MANAGEMENT TEAM Identification of Key People [Type here] [Reference the appropriate appendix where key peoples’ resumes and biographies are located.] Succession Plan [Type here] Management Philosophy [Type here] Business/Organizational Structure [Type here] [Include the organizational chart here or provide a narrative description and reference the appropriate appendix.] Identification of Firms Assisting the Company [Type here] SECTION VIII – TIMELINE Key Events [Type here] SECTION IX – CRITICAL RISKS AND ASSUMPTIONS Risk Management Strategies [Type here] SECTION X – BENEFITS TO THE COMMUNITY Economic Development [Type here]
  • 31. Community Development [Type here] Human Development [Type here] SECTION XI – FINANCIAL PLAN Source and Uses of Funds [Type here] Financial Practices [Type here] Cash Flow Statement [Type here] [You may include it here or reference the appropriate appendix.] Cash Budget [Type here] [You may include it here or reference the appropriate appendix.] Profit and Loss Statement [Type here] [You may include it here or reference the appropriate appendix.] Breakeven Analysis [Type here] Financial Rations [Type here] [Refer to your textbook for the formulas to calculate these rations.] Intangibles-Intellectual Property
  • 32. [Type here] SUMMARY AND CONCLUSION [Type here] Appendix A Resumes and Biographies of Key Personnel [Type here] Appendix B Advertising Samples [Type here] Appendix C Organizational Chart [If not included in body of the plan.] [Type here] Appendix D Customer Profiles [Type here] Appendix E Competitor Profiles [Type here] Appendix F Product Profiles [Type here] Appendix G Site Study and/or Store Layout Site Study [Type here] Store Layout [Type here]
  • 33. 25 Appendix I Global Issues [Type here] Appendix F1 Sales Forecast – Most Likely Forecast [Use this chart to complete your Most Likely Forecast. These forms use the Calendar year as the financial year. Adjust as appropriate to fit your financial year.] Appendix F2 Cash Flow Statement – Most Likely [Use this chart to complete your Most Likely Cash Flow Statement. These forms use the calendar year as the financial year. Adjust as appropriate to fit your financial year.] Appendix F3 Table of Startup Costs – Retail Store Appendix F4 Current and Projected Profit and Loss Statement Appendix F5 Current and Projected Balance Sheet