Running head: Week 2 Assignment 1 EVALUATION OF A HEALTH-RELATED WEBSITE 3 Interview Description Issys Thompson COM360: Advanced Communications in Society (BHF1550A) Sarah Bowman 11/09/2015 The person I chose to interview is my grandmother, Pastor Thompson. My grandma was born in Coffeeville, AL she grew up in a house of eleven children with both her parents. My grandmother raised me and people always tell me I have an old soul because I remember all the things she taught me, that she learned from her mother. One thing I learned about my grandma is that she really valued everything that her mother taught her, and she used those values to instill in me. She’s really old school and she doesn’t care that she was born in 1938 and it is now a new way of doing things. My grandmother remembers The Jim Crow laws from being at school and not being able to use the same bubbler as the white kids. How they had separate entrances than the white kids at school as well. The importance of keeping your head up and never look defeated according to her mother. “Always look like you’re worth something, lift your head up be proud of who you are”, she would say. She was raised Pentecostal Christian, which is a very strict denomination. It surprises me how far back her memory goes and have vivid it is, of course as she get’s older she no longer remembers a lot of things. But I do think that she chose to makes sure she remembered certain things. In being around my grandmother all my life I realized that she and her mother are very superstitious, which to me contradicts being a Christian. No sweeping you foot, don’t step over someone lying on the floor, don’t sit you purse on the floor etc. I chose to interview her because she knows first hand what it was like for African Americans in the time where we regarded as nothing. 1. What is one thing that you valued most growing up? 2. Did you ever feel forgotten because you had so many siblings? 3. If you could change one thing about your childhood what would it be? 4. How do you feel about the world now compared to when you lived in Alabama? 5. What concerns you the most about society today? 6. What advice do you want to give to the generations to come? How far back in time can the person remember? What is his or her first childhood memory? (Consider how it reflects the interview subject's culture or subculture?) About 1954, visiting her grandmother’s house walking through the woods and being hungry. What does the person remember of the experience of being an immigrant or a subgroup member in that time? The bathrooms one said white and one said back, the water fountain, in the restutant she had to order out the back window. Riding in the back of the bus. Which impressions or experiences from that time are most vivid to him or her today? Bad customer service people don’t want to treat you like you’re a person. If he or she immigrated to this country, what was the country of origin like in t.

1. Running head: Week 2 Assignment
1
EVALUATION OF A HEALTH-RELATED WEBSITE
3
Interview Description
Issys Thompson
COM360: Advanced Communications in Society (BHF1550A)
Sarah Bowman
11/09/2015
The person I chose to interview is my grandmother, Pastor
Thompson. My grandma was born in Coffeeville, AL she grew
up in a house of eleven children with both her parents. My
grandmother raised me and people always tell me I have an old
soul because I remember all the things she taught me, that she
learned from her mother. One thing I learned about my grandma
is that she really valued everything that her mother taught her,
and she used those values to instill in me. She’s really old
school and she doesn’t care that she was born in 1938 and it is
now a new way of doing things. My grandmother remembers
The Jim Crow laws from being at school and not being able to
use the same bubbler as the white kids. How they had separate
entrances than the white kids at school as well. The importance
of keeping your head up and never look defeated according to
her mother. “Always look like you’re worth something, lift your
head up be proud of who you are”, she would say. She was
raised Pentecostal Christian, which is a very strict
denomination. It surprises me how far back her memory goes
and have vivid it is, of course as she get’s older she no longer

2. remembers a lot of things. But I do think that she chose to
makes sure she remembered certain things. In being around my
grandmother all my life I realized that she and her mother are
very superstitious, which to me contradicts being a Christian.
No sweeping you foot, don’t step over someone lying on the
floor, don’t sit you purse on the floor etc. I chose to interview
her because she knows first hand what it was like for African
Americans in the time where we regarded as nothing.
1.
What is one thing that you valued most growing up?
2.
Did you ever feel forgotten because you had so many siblings?
3.
If you could change one thing about your childhood what would
it be?
4.
How do you feel about the world now compared to when you
lived in Alabama?
5.
What concerns you the most about society today?
6.
What advice do you want to give to the generations to come?
How far back in time can the person remember? What is his
or her first childhood memory? (Consider how it reflects the
interview subject's culture or subculture?)
About 1954, visiting her grandmother’s house walking through
the woods and being hungry.
What does the person remember of the experience of being an
immigrant or a subgroup member in that time?

3. The bathrooms one said white and one said back, the water
fountain, in the restutant she had to order out the back window.
Riding in the back of the bus.
Which impressions or experiences from that time are most
vivid to him or her today?
Bad customer service people don’t want to treat you like you’re
a person.
If he or she immigrated to this country, what was the country
of origin like in terms of geography, government,
transportation, economic system, and education system? If he or
she were raised in this country, what were these aspects of life
like during their childhood?
Crowded little house ten children two parents not enough space,
it was hard to get food sometimes they didn’t have any. But
most of the time her parents harvested their own food. Had to
walk everywhere they went or rode hoarse and buggies because
their were no buses or cars. In school everyone was in one
classroom 1st grade through 6th grade.
What does the person recall of the communication with
members of the dominant culture?
If you wanted to talk to a white person they had to go to the
back to talk to them. While they were walking home from
school whites would throw spit balls out the bus windows.
What barriers to effective communication did he or she
encounter?
Some white people were nice and you could talk to them and go
to their house.
In the United States today, what is different in his or her life
in terms of language, religion, family customs, diet, recreation,
and work, as compared to childhood?
Back then they would call her nigger or colored today they
don’t do that. White people back then were mostly catholic and
African Americans were Baptist and later on they became

4. Church of God In Christ. The churches weren’t as big as they
are now, it’s nothing like the churches now.
Back then they would always have Sunday dinner and prayer
before dinner.
There was no diet you had to eat what you had, peas and
cornbread. Her dad would kill wild food sometimes. Today we
can eat whatever we want much more freedom.
No parks like we do now, they would go swimming in the
creeks. They’d play ball girls would get together and play hop
scotch and jump rope. No pools
Get paid more money there weren’t many job for blacks they
had to go to the field and pick cotton. Or grow corn for yourself
and some else.
What role did the news media play in the interview subject's
life and in either supporting or contesting the intereview
subject's views of his or her culture?
Sometimes you’d know what was happening it would be on
radio no TV.
How did the media influence his or her individual beliefs and
opinions about males and females, masculinity and femininity,
and other aspects of gender belief systems and views about race
and ethnicity? (Cite specific examples he or she gives you
regarding these two specific issues.)
Men and ladies liked each other the same sex was totally
forbidden, it was not expectable at all. Like the Bible days they
would kill the boys who thought they liked each other if they
found out.
Didn’t know anything about the African people they were just
colored people as far as she knew. And she knew nothing about
the whites, the white and the blacks were totally seperate

5. If your interview subject spoke a different native language,
ask him or her to discuss differences between that language and
English. (Consider the Sapir-Whorf hypothesis.)
What are some of the most significant differences in day-to-
day life in the past versus today?
Feel more comfortable and more relaxed just living, if you want
to go to the store you don’t expect anybody to attack you, you
can go and do what you got to do.
From this interview, what can you conclude about important
values in you interview subject's early life?
Reference Page
Jandt, F.E. (2013). An introduction to intercultural
communication: Identities in a global community (7th ed.).
Thousand Oaks, CA: Sage.
The Civil Rights Act of 1964: A Long Struggle for FreedomThe
Segregation Era (1900–1939). (n.d.). Retrieved December 29,
2015, from https://www.loc.gov/exhibits/civil-rights-
act/segregation-era.html
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UNIT 1- ANSWERSUNIT 1: TEXTBOOK PROBLEMSStanley
Thompson17-Jan-16CHAPTER 2: PROBLEM 1Current
Assets$7,300Net Fixed Assets$26,200Current
Liabilities$5,700Long-Term Debt$12,900Shareholder Equity
=$14,900Equity= Assets - LiabilityNet Working Capital
=$1,600WC = CA - CLCHAPTER 2: PROBLEM 2Income
StatementSales$675,300Costs$297,800Depreciation
Expense$45,100EBIT$332,400Interest
Expense$20,700EBT$311,700Taxes @ 35%$109,095Net Income
=$202,605Cash Dividends$62,000Addition to Retained Earnings
=$140,605Tax Rate =35%CHAPTER 2: PROBLEM 4Taxable
Income$315,000Table 2.3Taxable IncomeTaxable Income

9. (cont)Tax RateWorking Income Tax050,00015%Income
bandRateTax50,00175,00025%50,00015%7,50075,001100,0003
4%25,00025%6,250100,001335,00039%25,00034%8,500335,00
110,000,00034%215,00039%83,85010,000,00115,000,00035%In
come
Tax106,10015,000,00118,333,33338%18,333,334+35%Income
Taxes =$106,100Average Tax Rate =33.68%Marginal Tax Rate
=39%(Note: No formula needed. Just input the correct rate from
the Tax Rate column)CHAPTER 2: PROBLEM
5Sales$29,200Costs$10,400Depreciation
Expense$1,800EBIT$17,000Interest
Expense$1,050EBT$15,950Taxes @ 40%$6,380Net
Income$9,570Tax Rate40%Operating Cash Flow =$12,420OCF
= EBIT + Depreciation – TaxesCHAPTER 3: PROBLEM
2PercentageIn
DollarsDebtEquityAssetsDebtEquityAssetsDebt/Equity
Ratio0.6565%100%165%$552,500$850,000$1,402,500Return on
Assets9.80%Net Income / Total AssetsTotal
Equity$850,000Equity Multiplier =1.65Assets / EquityReturn on
Equity =16.17%Net Income / EquityNet Income
=137,445.00Return on assets * Total AssetsCHAPTER 3:
PROBLEM 6ROE16%Payout Ratio25%Retention
Ratio75.00%(Note: You must calculate the retention ratio first
then the sustainable growth rate)Sustainable Growth Rate
=12.00%ROE x (1 - dividend-payout ratio)
UNIT 2- ANSWERSUNIT 2: TEXTBOOK PROBLEMSName:
Stanley ThompsonMBA 601624-Jan-16CHAPTER 4: PROBLEM
2 (a thru c)A.B.C.Present Value3,2003,2003,200Interest
Rate6%8%6%Number of Years101020Future Value
=$5,731$6,909$10,263Future value = Present Value x (1+r)^Nr
= Interest Rate and N = number of yearsCHAPTER 4:
PROBLEM 3A.B.C.D.Future Value
=15,45151,557886,073550,164Interest
Rate7%9%14%16%Number of Years1281924Present Value
=$6,860$25,875$73,498$15,614Present Value = Future value /
(1+r)^Nr = Interest Rate and N = number of yearsCHAPTER 4:

10. PROBLEM 4A.B.C.D.Present Value
=21743241,00054,382Future
Value307896162,181483,500Number of Years3101326Interest
Rate12.26%7.57%11.16%8.77%r= ((FV/PV)^1/N ) -1CHAPTER
4: PROBLEM 5A.B.C.D.Present Value
=62581018,40021,500Future
Value1,2844,341402,662173,439Interest
Rate9%11%7%10%Number of Years (or
Periods)8.3516.0945.6121.91N = ln (FV/PV) / ln
(1+r)CHAPTER 4: PROBLEM 11Discount Rate5%13%18%Year
1:$960$960$960Year 2:$840$840$840Year
3:$1,935$1,935$1,935Year 4:$1,350$1,350$1,350Present Value
@ 5%, 13%, and 18% =$4,458$3,676$3,291(Note: Use the
built-in NPV formula in Excel)CHAPTER 5: PROBLEM
2A.Settlement04/30/2007(Think of Settlement as the beginning
of the duration of the bond)Maturity06/26/2012(Think of
Maturity as the end of the duration of the
bond)Rate10%(Coupon Rate)YTM5%(Yield to Maturity or
Required Rate of Return)Redemption100(Bonds Face Value, Par
Value, or Fair Price; Note that is $100, not $1,000. You make
the adjustments by multiplying the answer by
10)Frequency2(Coupon payments are semiannual, so you put in
a 2. If they are annual, then you input a 1)Basis(Always leave it
blank)Bond Price122.46(The answer. But you need to multiply
it by 10 to get the actual bond price)Multiply by
101224.65(Microsoft gives the bond price in 2 digits. You need
to multiply it by 10 to get the actual bond price)CHAPTER 5:
PROBLEM 3Settlement12/30/09(Think of Settlement as the
beginning of the duration of the bond)Maturity1/1/15(Think of
Maturity as the end of the duration of the bond)Rate9%(Coupon
Rate)Pr$100(The bonds price per $100 face
value)Redemption$100(Bonds Face Value, Par Value, or Fair
Price; Note that is $100, not $1,000)Frequency1(Coupon
payments are semiannual, so you put in a 2. If they are annual,
then you input a 1)Basis:(Always leave it
blank)YTM9.00%CHAPTER 6: PROBLEM 2Dividend

11. Payment$1.99Dividend Growth Rate4.50%Required return =(
Do*(1+g)/P0 ) + gZYX Stock Price$31Required Return
=11.21%CHAPTER 6: PROBLEM 4Dividend$2.65P= D1/r-
gDividend increase per year4.75%Required Return (Return on
Investment)11%Stock Price =$42.40
UNIT 3- ANSWERSUNIT 3: TEXTBOOK PROBLEMSName:
Stanley ThompsonMBA 6016Date: 31 January 2016CHAPTER
7: PROBLEM 1bProject AProject
B15%15%($14,500)($9,800)Discount Rate$8,500$4,700Year
0$6,800$4,200Year 1$2,800$4,100Year
2($125.87)$158.58(Note: You will choose the project that has
the highest NPV since it creates the most wealth)Year 3NPV
=Project B will be selected since it has a higher
NPV.CHAPTER 7: PROBLEM
2A.B.C.$3,200$4,600$7,900ABCYear$825$825$8251$825$825
$725$475Greater than
$66000$825$825$8252$825$1,6500.87878787880.5757575758i
mplies it is over 8
years1$825$825$8253$825$2,47510.545454545510.5454545455
6.90909090912$825$825$8254$825$3,300$82516.36363636362
7.27272727273$825$825$8255$825$4,1257.63636363644$825$
825$8256$825$4,9505$825$825$8257$825$5,7756$825$825$8
258$825$6,60074 years 10 months 17 days6 years 6 months 28
daysOver 8 years8Payback Period =3yrs 10month5yrs 7
monthsIt wont pay backProject C will not pay back since its
payback period is over 8 years which is the period of
returnsCHAPTER 7: PROBLEM 8Project AProject
B($5,200)($3,600)Year1,8001,30003,2002,10012,2001,800217.5
7%19.72%3IRR =CHAPTER 7: PROBLEM 915%Discount
Rate($185,000)$185,000Year62,0000 (Initial
Cost)62,000162,000262,000362,000462,000562,0006$257,946(
Use the built-in NPV formula in Excel but exclude using the
Year 0 cash outflow)71.39(Use the positive amount of the
initial cost in cell C44 in the formula. You would only accept
the project if the Profitability Index is above 1)First find the
NPVNow calculate the Profitability Index$72,946The project

12. will be acceptedNPV is positiveCHAPTER 8: PROBLEM
1$27,000($27,000)6yearsCost of Souffle Maker2,300Economic
Life$2# of Souffles produced per year$7Cost to make each
Souffle14%Price of each Souffle34%Discount RateTax
Rate$9,120Step 1: First calculate the Operating Cash
Flow$9,120Step 2: Place the answer you get for your Operating
Cash Flow in the year 1 thru year 6 cells below$9,120Year
1$9,120Year 2$9,120Year 3$9,120Year 4$9,120Year 5Year
6$8,465(You will accept the project if the NPV is positive)Step
3: Now find the NPV. Be sure to include the initial cost by
using cell C58 as it is negativeNPV =The project will be
accepted since the NPV is positive.
UNIT 4- ANSWERSUNIT 4: TEXTBOOK
PROBLEMSCHAPTER 10: PROBLEM 1Beginning Stock
Price$73Ending Stock Price$82Dividend$1.20Percentage Total
Return =0.00%CHAPTER 10: PROBLEM 12Stock Return the
past 5 years-18.35%14.72%28.47%6.48%16.81%Holding Period
Return for the Stock =0.00%(Note: Subtract your answer by 1 to
obtain the correct percentage answer)CHAPTER 10: PROBLEM
14Price of Preferred Stock Last Year$94.83Current Price of
Preferred Stock$96.20Preferred Stock Dividend4.20%Face
Value of Preferred Stock$100Total Return =0.00%CHAPTER
10: PROBLEM 15Stock Price 3 Months Ago$41.75Current
Stock Price$44.07First calculate the total return for the 3
months0.00%Then calculate the APR by multiplying the answer
in cell B35 by 40.00%EAR (Effective Annual Rate)
=0.00%CHAPTER 11: PROBLEM 2Stock A$3,900Stock
B$5,700Total Value of the Portfolio$9,600Expected Return on
Stock A9.50%Expected Return on Stock B15.20%Expected
Return on the Portfolio =0.00%CHAPTER 11: PROBLEM
12Beta0.85Expected Return on the Market11.50%Risk-Free
Rate3.40%Expected Return on the Stock =0.00%CHAPTER 12:
PROBLEM 1Beta1.21Risk-Free Rate3.50%Expected Return on
the Market11%Cost of Equity =0.00%CHAPTER 12: PROBLEM
5Common Stock weight70%Debt weight30%Cost of
Equity13%Cost of Debt6%Tax Rate35%WACC =0.00%

13. UNIT 5- ANSWERSUNIT 5: TEXTBOOK
PROBLEMSCHAPTER 16: PROBLEM
1Dividend$6.30Dividend Tax25%Stock Price$83Step 1:
Calculate the After-Tax Dividend$4.73Step 2: Ex-Dividend
Price =$76.70CHAPTER 16: PROBLEM 4 (a thru d)# of shares
of stock outstanding270,000Stock
Price$73A.$0.0053B.$0.0011.15C.$0.0011.425D.$0.0047CHAP
TER 16: PROBLEM 7Stock Dividend25%# of shares of stock
outstanding25,000Market Value Balance
Sheet:Cash$145,000Fixed
Assets$598,000Total$743,000Debt$127,000Equity$616,000Tota
l$743,000Find the market price of stock by using the equity and
# of shares outstanding$24.64New shares outstanding
=31,250New Stock price =$19.71CHAPTER 16: PROBLEM
16aDividend$2.05Payout Ratio40%Earnings Per
Share$6.20Adjustment Rate0.3Dividend 1 year from now
=$2.18
UNIT 6- ANSWERSUNIT 6: TEXTBOOK
PROBLEMSCHAPTER 18: PROBLEM 2Net
Worth$13,205Long-term Debt$8,200Net Working Capital
(Excluding Cash)$3,205Fixed Assets$17,380Current
Liabilities$1,630Cash =$820Net Working Capital (Including
Cash) =$4,025Current Assets =$5,655CHAPTER 19: PROBLEM
1 (a thru d)# of shares outstanding490,000Current Stock
Price$75# of new shares outstanding in the future (rights
offering)80,000Price of New Stock (or rights)$71A. New
Market Value of the Company =$42,430,000B. # of Rights
Needed =$6.13rights per new shareC. Ex-Rights Price
=$74.44D. Value of the Right =$0.56CHAPTER 20: PROBLEM
4aSpot exchange rate for the Canadian Dollar$1.046 month
forward rate$1.06U.S. Dollar$1.00One Canadian Dollar is
worth$0.9811(If amount is below 1, then the U.S. Dollar is
worth more and vice versa)CHAPTER 20: PROBLEM
5aJapanese Yen Exchange Rate=89=$1British Pound Exchange
Rate=1=$1.62Cross Rate in terms of Yen per Pound =$144.18