This annotated bibliography contains summaries and evaluations of three sources related to electronic health records (EHR) adoption. The first source compares EHR adoption rates between the US and other countries, noting the US lags behind at 30% adoption. It identifies factors for successful nationwide adoption, including government and medical association commitment beyond just financial incentives. The second source identifies factors affecting EHR implementation outcomes, such as user interface design and previous user experiences. The third assesses physician EHR adoption rates, satisfaction levels, and perceived impacts on quality of care and barriers to adoption. Overall, the sources evaluate EHR adoption experiences and provide insight into improving nationwide implementation.

1. Running head: THESIS AND OUTLINE 1
THESIS AND OUTLINE 2
Thesis and Outline
Toni Stewart
Rasmussen College
Author Note
This outline is being submitted on August 1, 2015 for
Professor Behun’s H210/HSA2010 Marketing and
Communication in Healthcare course.
Social media has become an effective tool for prescription
drug advertisement, however, it is unregulated which could
mean the information provided can be unreliable especially
when not obtained from authentic source.
OUTLINE
I. Introduction
II. Positive impact of social media on prescription drug

2. advertising
A. High intractability
1. Social media promotes an on-going conversation between
target audience and the company
2. Social media allows pharmaceutical companies have
relationship with potential customers
B. Effective access of information
1. Improves the way people communicate and learn about health
2. Benefits both patients and healthcare providers alike in that
physicians can acquire more knowledge while patients get
prescription
III. Pitfalls/Challenges
A. Patients safety
1. Unreliable information if not obtained from authentic source
2. Some drug advertisements on social media are not supported,
or sponsored by any pharmaceutical company and therefore
beyond FDA’S Jurisdiction
B. Accessibility
1. There is a digital divide where only the educated and affluent
members of society are likely to use internet for health purpose
unlike less educated members of the society
IV. FDA Guidance on Social Media Advertising
A. FDA regulation on prescription drug advertising
1. The act
2. Regulations after the 1962 amendments
3. The role of Office of Prescription Drug Promotion (OPDP)
V. The Path Forward
A. Containing risk
1. Understanding the risk
2. Educating the public
VI. Conclusion

3. References
Fox, S., & Duggan, M. (2013). Information Triage. Retrieved
from
http://www.pewinternet.org/2013/01/15/information-triage/
Nielson. (2012). State of the media-the social media report.
Retrieved from
http://www.nielsen.com/us/en/insights/reports/2012/state-of-
the-media-the-social-media-
report-2012.html
Singh, G. (2011). Is the return greater than the risk for pharma
companies’ investing in social
media. Retrieved from
http://www.cision.com/us/2011/08/is-return-greater-than-risk-
for-
pharma-in-social-media/
I.
Title of Paper
A basic paper consists of an introduction, body, and
conclusion. The introductory paragraph presents the topic of
the paper and typically summarizes the main points and ends
with a thesis. The body of the paper covers the main points and
normally includes citations to sources that support the author’s
claims and information. Papers should end with a conclusion.
Conclusions normally summarize the main points that were
addressed, without introducing new content.
The final portion of the paper is the references section.
The references section gives complete information about all of

4. the sources that are cited in the paper. For Rasmussen papers,
the reference section follows APA formatting rules. For more
information on how to write a paper and use proper APA
citation and formatting, please see
http://guides.rasmussen.edu/englishcomposition and
http://guides.rasmussen.edu/apa. For information on references
in APA style, see
http://rasmussen.libanswers.com/a.php?qid=168857
Remember to change this template so its information
applies to you and to your classes. Keep the paragraphs
indented and double spaced; do not switch to block
paragraphing. Finally, please see the LLC video on how to
adjust this template at http://guides.rasmussen.edu/apa (click on
the APA formatting tab and then look for the APA Template
box) because it identifies necessary changes that must be made.
It also explains how this document can be saved as a Word
template so that it may be used over and over again.
References
Code of Ethics:
Module 5 discusses how companies promote ethical behavior
and the role of ethics in organizations. With this in mind,
discuss the following points in the form of an essay, as if you
are the owner of a small business.
· Write a code of ethics to guide employee behavior in your
company. List a minimum of 4 principles and practices that you
would include in your code of ethics that would align with the
culture that you are trying to create for your company.
· How does your code of ethics or ethical plan align with your
major goals?
· How will you ensure that employees are representing the
company with integrity and ethical behavior?
SAMPLE OF CODE OF ETHICS
Home Depot Code of Ethics

5. 1. Taking care of our people:
The key to our success is treating people well. We do this by
encouraging associates to speak up and take risks, by
recognizing and rewarding good performance and by leading
and developing people so they may grow.
2. Giving back to our communities:
An important part of the fabric of The Home Depot is giving our
time, talents, energy and resources to worthwhile causes in our
communities and society.
3. Doing the right thing:
We exercise good judgment by "doing the right thing" instead of
just "doing things right." We strive to understand the impact of
our decisions, and we accept responsibility for our actions.
4. Excellent customer service:
Along with our quality products, service, price and selection,
we must go the extra mile to give customers knowledgeable
advice about merchandise and to help them use those products
to their maximum benefit.
5. Creating shareholder value:
The investors who provide the capital necessary to allow our
company to grow need and expect a return on their investment.
We are committed to providing it.
6. Building strong relationships:
Strong relationships are built on trust, honesty and integrity.
We listen and respond to the needs of customers, associates,
communities and vendors, treating them as partners.
7. Entrepreneurial spirit:
The Home Depot associates are encouraged to initiate creative
and innovative ways of serving our customers and improving
the business and to spread best practices throughout the
company.
8. Respect for all people:
In order to remain successful, our associates must work in an
environment of mutual respect, free of discrimination and
harassment where each associate is regarded as a part of The
Home Depot team.

6. Required Format
Use the required format to address the questions below in the
form of an essay. Your essay should include the following:
· The paper should be double-spaced in a Word document and a
minimum of 1-2 pages in length.
· Choose a minimum of 2 academic sources for your research,
such as a book (other than your textbook) or an academic
scholarly journal. Academic scholarly journals can be accessed
through the Rasmussen Online Library. For business sources,
ProQuest and EBSCO Host are helpful. Include your sources in
an APA formatted reference page. Include an APA formatted
title page
Include references page with the URL’s to the websites where
information was obtained.
My small company is called PRESS PLAY and is a video
game/board game store located in Oceana, WV.
Running head: ANNOTATED BIBLIOGRAPHY
1
ANNOTATED BIBLIOGRAPHY
2
Annotated Bibliography
Toni Stewart
Rasmussen College
Author’s Note
This bibliography is being submitted on May 15, 2015 for

7. Professor DeLaCruz’s H310/HSA3109 Foundations of Managed
Care course.
Lee, A. (2011). Improving the adoption of electronic health
record in the US—Lessons from the UK, Denmark, and Canada.
Public Health Capstone Course Report. Michigan State
University.
This article compares the successful adoption of the EHR
systems by other countries to that of the US. The study reported
that in the United States, the number of health care providers
using the electronic health records systems is 30%. The article
states the importance of implementing the system. It states that
giving the healthcare systems financial incentives is not
sufficient. The government and medical associations must also
be fully committed to adopt the system. Other requirements
provided include a clear statement of the healthcare policies and
standards. This aids in the success for EHR adoption
nationwide.
Ludwick, D. A., & Doucette, J. (2009). Adopting electronic
medical records in primary care: lessons learned from health
information systems implementation experience in seven
countries. International journal of medical informatics, 78(1),
22-31.
This article identifies the current knowledge regarding the
adoption of health information systems. The goal of the study is
to understand the factors that affect the implementation
outcomes of previous health information systems. Factors that
affect the implementation as identified by this review include
design quality of the graphic user interface, feature
functionality, users’ previous experiences and project
management and procurement. Other factors identified include
the concerns about staff anxiety. Quality of care, time factors,
liability, finances and efficiency. From the article, we see that
quality of care patient/provider relations and patient care are
not affected by the implementation of the system.

8. DesRoches, C. M., Campbell, E. G., Rao, S. R., Donelan, K.,
Ferris, T. G., Jha, A., ... & Blumenthal, D. (2008). Electronic
health records in ambulatory care—a national survey of
physicians. New England Journal of Medicine, 359(1), 50-60.
This article assesses the adoption of the EHR by physicians. It
also assesses their satisfaction using the system, recognizes the
effects of the system on quality of care, perceived barriers of
adoption and other factors. According to the study, physicians
believe that using the system will improve quality of care. They
are also satisfied with using the system. Previous adopters of
the system may however differ from the later adopters. This
article is helpful in understanding the perception of the
physicians regarding the use of EHR systems.
You have been conducting research on your healthcare
marketing project. As you have been researching, you have been
finding sources for your project and developing your annotated
bibliography. Your annotated bibliography should include at
least three sources, though your final research project needs to
use at least five or six sources.
In the annotated bibliography, for each of your sources, include
a summary of the source, an evaluation of it, and a description
of the source's usefulness.
Will be sending an Annotated Bibliography example and last
week’s outline/thesis statement to go by – should be in APA
style with URL’s of the websites used to get the information.