How to care for your fabrics

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URBANISTA IMAGE CONSULTING LLP
How to Care for Your Fabrics

3. "Confidence is a habit that can be developed by
acting as if you already had the confidence you
desire to have”
Enhance

4.  Let’s face it: the only cleaning rule most of us follow
is “Mom knows best”.
 But when you’re spending tons of money in buying
each of your outfits, shouldn’t you know how to care
for them yourself?
 Our ultimate guide on how to care for your fabrics
ensures you won’t have to spend a week in mourning
because you ruined your favourite top while washing
it!
 Following a few simple fabric care steps will ensure
that you preserve – and can wear – your go-to pieces
for a long, long time

5. Cotton
 Cotton is the most commonly used fibre in
clothing, so we bet you have plenty of it in
your closet.
 But beware! Cotton will shrink at high
temperatures, so do not wash in hot water.
 It holds up well in home laundering, though,
and is pretty fuss-free that way.
 Don’t leave your cotton clothes in the dryer
for too to long, or they will wrinkle.
 We would also advise against frequent
tumble-drying because it weakens the fibre.

6.  More often than not, polyester clothing can
be machine-washed (cool) and dried (low).
 But always use a cool iron, making sure it is
not scalding hot, since polyester burns very
easily.
Polyester

7.  Linen can be dry-cleaned or hand-washed.
 Any stains should be treated prior to washing.
 Don’t put them out in the sun or dry in a tumble-dryer
as it leads to shrinking.
 Use a steam iron for a crisp look.
Linen

8.  You can machine-wash nylon garments in warm
water.
 Use a low-temperature setting and use a warm
iron when necessary.
Nylon

9. Rayon
 Launder rayon in cool water using a mild
detergent and choose a gentle machine cycle.
 Remember to promptly remove rayon garments
after washing.
 Roll the garment in a towel to squeeze out
excess water and then lay it out flat to dry.
 Iron rayon garments inside out while still damp

10.  Silk is a delicate fabric and demands extra care for
maintenance.
 Dry-cleaning is highly recommended and
promises the best results too, though some
varieties of silk can be hand (always hand-wash
silk in lukewarm soapy water, without pre-soaking
it) or machine-washed.
 Never dry it in a dryer!
Silk

11.  Generally, woollens need to be dry-cleaned. If the label
says it’s hand-washable, use cool water and a detergent
and soak it for about 20 minutes.
 Squeeze out excess water, then reshape and dry flat.
Lined garments look best when professionally dry-cleaned
once a season.
 Do NOT wash your woollens in hot water unless you’re
okay with them shrinking about 5 sizes at one go.
Wool

12.  Cashmere is very delicate and the less it’s washed
the longer it lasts.
 Use a mild detergent or shampoo when hand-washing
it.
 Gently squeeze the detergent water out, and then
rinse it until the water runs clear.
 Do not wring it as that will de-shape the garment
beyond repair.
 Lay it flat on a towel, away from sunlight or heat,
when drying it.
Cashmere

13. Urbanista’s Advice Garment steamer a MUST have
 Garment steamers are quite efficient at
reducing wrinkles on clothing, and some
people even opt to replace their irons and use
steamers exclusively.
 Clothes steamers have distinct advantages
over the iron and other alternatives.
 These devices are very efficient, reduce wear
and tear on clothing, have the ability to restore
some types of fabrics, and allow users to save
money on professional services.

14. IN THE MEDIA

15. About Sheena Agarwal
 Devoted to inspiring people to be their best version, Sheena Agarwaal founded
Urbanista Image Consulting LLP in 2010.
 Sheena attended Mayo College in Ajmer, Rajasthan.
 Christ College, Bangalore, where she graduated in Human Resource,
 She has done her Post Graduation from Mudra Institute of Communications,
Ahmedabad and specializes in Digital Media and Brand Management.
 Trained by master trainers Carla Mathis, Christina Ong and Lynne Marks,
along with the unparalleled background in the arena of Image Consultancy,
 she is a Neuro Linguistic Practitioner and one of India’s first Reach Certified
Experience
• Worked with Big Cinemas, Apollo Munich Life Insurance, Shoppers Stop,
IIT Chennai, TiE, Ranjan Narula Associates, Beetle, Bharti Foundation,
Vodafone and GE.
• Finance Analyst with Goldman Sachs
Personal Branding Expert
Communication Expert
Body Language Expert
International Etiquette Expert
Business Protocol
Personal Brand Strategist.
• Director Urbanista Image Consulting LLP, REACH Personal Brand
Strategist
Skills

16. ABOUT URBANISTA IMAGE CONSUTLING
Established in the year 2010, Urbanista Image Consulting LLP is the renowned Image Consultancy firm
based out of New Delhi, India and was founded by Sheena Agarwal one of India’s first certified Image
Consultant and Reach Personal Brand Strategist.
With the vision to enable people to express their core competence and brand values effectively, Urbanista
Image Consulting works on three broad aspects of Powerful Presence: Appearance, Behaviour and
Communication.
We are committed to positively impacting lives, which in turn leads one to securing better opportunities and
higher recognition and delivering noticeable results for clients - both at an Individual and Corporate level.
An innovator in Image Management, we conduct consultations and workshops for individuals or groups
respectively, on matters related to Executive Presence, Communication Skills, Body Language, Business
Protocol, International Etiquette, Storytelling and Personal Branding.
With a desire to bring internationally acclaimed Master Trainer from across domains to Indian Shores, in April
2014 we hosted Master Trainer Carla Mathis from United States of America in New Delhi, India to train
aspiring Image Consultants and look forward to host many such trainers from across the spectrum in the
near future.
We creatively use the theory of evolution on all our clients that involve not just superficial verbal consultation
but a total involvement and a sensitive approach.
We encourage you to contact us and discuss how to enhance your personal and professional presence.

17. www.facebook.com www.twitter.com www.urbanista.in +91 852 797 8886 Building No 845, Ist Floor,
Ghittorni, New Delhi - 110030
“Image is not about beautification. Its about projection of your purpose, goal
and objective, in life. We help you create a brand that speaks for itself, day
on day!”
~Sheena Agarwal~