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Chindi employs women from slums
in Mumbai to knit, crochet and sew
textile waste into fun little
products. Every piece is one of a
kind, glitchy, patchy and handmade
with love!
www.facebook.com/chindichindi
SOME OF OUR PRODUCTS
homeware & accessories
THE CHINDI STORY
“Chindi” is a colloquial term used by tailors and textile
factories for scrap fabric left over after production.
It is also a slang Hindi term to mean miserly or stingy.
We reclaim “chindi” as a positive, mindful life
philosophy!
THE CHINDI STORY
Chindi is a labour of love, combining our passions for
knitting, crochet, recycling and design.
It aims to promote knitting and crocheting as urban
handicrafts, not just something your grandmother once
did!
It is also an income-generating avenue for women.
THE CHINDI STORY
It has evolved into a social enterprise that supports the
women of a slum in Mankhurd, Mumbai
We are also soon to establish a unit in Dharavi, Mumbai,
in partnership with CORP [www.corpindia.org]
WANT TO HELP?
We seek to partner with textile production units and factories to provide
us with their sorted, cotton chindi waste
We request fashion houses for a gratis donation of their cotton chindi
to ethically dispose it off, recycle it, support our women’s communities
and reduce their own textile waste, in exchange for co-branding of all
products made using their material
We encourage partnerships with NGOs working with women, the aged
and the disabled, who would like to make Chindi products as an
income-generation activity
We pay all our women fairly per piece and aim to support the
development of their communities with our profits
WHO WE ARE
Diti Kotecha | www.ditikotecha.com
Diti is an independent branding expert,
graphic designer and photographer who
has worked with several NGOs and social
enterprises.
At Chindi, she is the Chief Crochet Officer
and focuses on training and product
design.
Tanushri Shukla | www.tanushrishukla.com
Tanu is a digital product manager with an
NYC-based startup. She has experience in
digital strategy and branding for start-ups
and publishing houses.
At Chindi, she is the Chief Knitting Officer
and focuses on training, product design
and behind-the-scenes management.
GET IN TOUCH!
Diti:
+91 9870148281
diti.kotecha@gmail.com
www.ditikotecha.com
Tanu:
+91 9769663363
tanushris@gmail.com
www.tanushrishukla.com
Chindi:
hello@chindi.in

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Chindi: Introduction

  • 1. Chindi employs women from slums in Mumbai to knit, crochet and sew textile waste into fun little products. Every piece is one of a kind, glitchy, patchy and handmade with love! www.facebook.com/chindichindi
  • 2. SOME OF OUR PRODUCTS homeware & accessories
  • 3. THE CHINDI STORY “Chindi” is a colloquial term used by tailors and textile factories for scrap fabric left over after production. It is also a slang Hindi term to mean miserly or stingy. We reclaim “chindi” as a positive, mindful life philosophy!
  • 4. THE CHINDI STORY Chindi is a labour of love, combining our passions for knitting, crochet, recycling and design. It aims to promote knitting and crocheting as urban handicrafts, not just something your grandmother once did! It is also an income-generating avenue for women.
  • 5. THE CHINDI STORY It has evolved into a social enterprise that supports the women of a slum in Mankhurd, Mumbai We are also soon to establish a unit in Dharavi, Mumbai, in partnership with CORP [www.corpindia.org]
  • 6. WANT TO HELP? We seek to partner with textile production units and factories to provide us with their sorted, cotton chindi waste We request fashion houses for a gratis donation of their cotton chindi to ethically dispose it off, recycle it, support our women’s communities and reduce their own textile waste, in exchange for co-branding of all products made using their material We encourage partnerships with NGOs working with women, the aged and the disabled, who would like to make Chindi products as an income-generation activity We pay all our women fairly per piece and aim to support the development of their communities with our profits
  • 7. WHO WE ARE Diti Kotecha | www.ditikotecha.com Diti is an independent branding expert, graphic designer and photographer who has worked with several NGOs and social enterprises. At Chindi, she is the Chief Crochet Officer and focuses on training and product design. Tanushri Shukla | www.tanushrishukla.com Tanu is a digital product manager with an NYC-based startup. She has experience in digital strategy and branding for start-ups and publishing houses. At Chindi, she is the Chief Knitting Officer and focuses on training, product design and behind-the-scenes management.
  • 8. GET IN TOUCH! Diti: +91 9870148281 diti.kotecha@gmail.com www.ditikotecha.com Tanu: +91 9769663363 tanushris@gmail.com www.tanushrishukla.com Chindi: hello@chindi.in