1. Member of the Minnesota State Colleges and Universities
System. Equal Opportunity Educator and Employer. To receive
this information in an alternative format, call 763-493-0555
(Voice) or via the Minnesota Relay at 1-800-627-3529.
Marketing Update

2. FY15 Review
• Collaborated with Admissions on strategy, messaging
• Implemented new media partner, strategy, and added outdoor boards
• Increased applications for Fall14 (13%), Spring15 (6%)
• Collaborated with College on Fall15 registration campaign for 11%+
• Developed web analytics, and online application conversion tracking
• Increased Facebook likes 328% over last year
• Shared advertising campaigns, analytics with College
• Developed first phase of brand toolkit
• Collaborated with deans on program marketing guidelines
• Launched Latino advertising campaign
• Created 13 program videos

3. What are we doing to help drive
Fall15 enrollment?

4. Fall15 Enrollment Campaign
(Oct – Nov 2014)
Media
• Direct mail / email / outdoor / bus / cable TV / radio / digital / print

5. Fall15 Enrollment Campaign
(Mar – April 2015)
Media
• Direct mail / outdoor / bus / cable TV / radio / digital / print

6. Fall15 Enrollment Campaign - Retention
(May - June 2015)
Media
• Direct mail / flier / computer wallpaper / poster / faculty toolkit

7. Fall15 Enrollment Campaign
(May - June 2015)
Media
• Direct mail / outdoor / bus / cable TV / radio / digital / print

8. Fall15 Enrollment Campaign
(May - June 2015)
Media
• Direct mail / outdoor / bus / cable TV / radio / digital / print

9. Fall15 Enrollment Campaign
(July 2015)
Media
• Direct mail / outdoor / bus / radio / digital

10. Fall15 Enrollment Campaign
(August 2015)
Media
• Outdoor / bus / radio / digital / print

11. Fall15 Enrollment – Latino Campaign
(June - August 2015)
Media
• Outdoor / radio / print

12. FY16 Advertising

13. FY16 At a Glance

14. FY16 At a Glance

15. Analytics

16. Website Analytics – First Annual Report
(January – December 2014)

17. Website Analytics – First Annual Report
(January – December 2014)

18. Website Analytics – First Annual Report
(January – December 2014)

19. Website Analytics – Q2 2015
(April – June 2015)

20. Website Analytics – Q2 2015
(April – June 2015)

21. Website Analytics – Q2 2015
(April – June 2015)

22. Website Analytics – Q2 2015
(April – June 2015)

23. Website Analytics – Q2 2015
(April – June 2015)

24. Website Analytics – Q2 2015
(April – June 2015)

25. Website Analytics – Q2 2015
(April – June 2015)

26. Website Analytics – Q2 2015
(April – June 2015)

27. Digital Ad Performance – Q2 2015
(April – June 2015)

28. Digital Ad Performance – Q2 2015
(April – June 2015)

29. Digital Ad Performance – Q2 2015
(April – June 2015)

30. Digital Ad Performance – Q2 2015
(April – June 2015)

31. Additional FY16 Initiatives
• Conduct student focus group(s) this fall
• Test landing pages
• Add program videos to website
• Make brand toolkit accessible on SharePoint
• Create marketing materials for Latino outreach
• Continue to focus on social media