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Podcasting 101

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In this era of self-publishing, anyone – including you – can produce a podcast (and make money doing it!) Come learn the basics of producing, monetizing, hosting and promoting your very own podcast.

Experience level: Beginner
Target audience: Affiliates/Publishers
Niche/vertical: Podcasting

Lisa Picarille, Consultant, LisaPicarille.com (Twitter @lisap) (Moderator)
Daniel M. Clark, Owner, Host, Geek Dads Weekly (Twitter @danielmclark)
Trisha Lyn Fawver, Client Support, For Me To Coupon (Twitter @TrishaLyn)
Joe Magennis, Principal, Baseballisms (Twitter @joemagennis)

Published in: Business
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Podcasting 101

  1. 1. Affiliate Summit East 2010<br />Podcasting 101<br /><ul><li>Lisa Picarille, LisaPicarille.com (Moderator)
  2. 2. Daniel M. Clark, Geek Dads Weekly
  3. 3. Trisha Lyn Fawver, For Me To Coupon
  4. 4. Joe Magennis, Baseballisms</li></li></ul><li>Who We Are<br /><ul><li>Lisa co-hosts Affiliate Thing, The Spew, and hosts PMA Industry Report and AffPlan Strategies Session
  5. 5. Daniel co-hosts Geek Dads Weekly
  6. 6. Trisha co-hosts Affiliate Marketing Fanatics
  7. 7. Joe co-hosts Geek Dads Weekly,The Bella Buzz, and hosts Cover the Bases on Baseballisms.com</li></ul>We talk a lot.<br />
  8. 8. Why Podcast?<br /><ul><li> Brand Building
  9. 9. Customer Engagement
  10. 10. Content Portability</li></ul>And it's fun.<br />
  11. 11. Hurdles to Overcome<br /><ul><li> Apprehension about the sound of your own voice
  12. 12. Fears about the cost involved
  13. 13. Worries about what topic to speak about
  14. 14. Concerns about what kind of persona to take on
  15. 15. Doubts about time requirements and consistency</li></ul>We have nothing to fear except, not even fear itself. It's easier than you might think.<br />
  16. 16. Software<br />
  17. 17. Hardware<br /><ul><li> Computer – PC, Mac, Linux, Unix, Amiga, OS/2...
  18. 18. Internet, of course
  19. 19. Microphone, naturally
  20. 20. That's it. Really.</li></ul>You've already got everything you need.<br />
  21. 21. Website<br /><ul><li> Hosting & domain, an existing site or one dedicated to the show
  22. 22. WordPress-powered sites are easy
  23. 23. Podcast plugin, including PowerPress and Podpress</li></ul>You don't even need a website, technically.<br />
  24. 24. Promoting your Podcast<br /><ul><li> Podcasting networks (Blubrry.com, GeekCast.fm...)
  25. 25. Facebook, Twitter, social media & your own site
  26. 26. Cross promotions on similar podcasts
  27. 27. Guests on your show
  28. 28. Forum interaction
  29. 29. iTunes is a must</li></ul>It's a lot like promoting any other product. You can do that, right?<br />
  30. 30. Thank you!<br />
  31. 31. Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.<br />Poll: Q&A for Podcasting 101<br />

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