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2010 continuing ed blogging basics for real estate professionals

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2010 continuing ed blogging basics for real estate professionals

  1. 1. Blogging Basics For Real Estate Professionals<br />Copyright 2008 Audu Real Estate All Rights Reserved<br />
  2. 2. The New Rules…<br />“Anything that’s NOT Social won’t be Trusted”<br />Quotes from Jeff Turner Slide Share Presentation<br />
  3. 3. “It’s ALWAYS better to be a content CREATOR than a content CONSUMER if you want to be an INFLUENCER.And if you’re in BUSINESS, you want to be an INFLUENCER!”<br />
  4. 4. So…Why is a Blog Important?<br />History of Blogging<br />Professional Real Estate Blogs<br />
  5. 5. Life-Style Marketing…<br />
  6. 6. Main Players in Today’s Market…<br />
  7. 7. Let’s Talk About Real Estate…<br />
  8. 8. Check out what works…Learn what doesn’t!<br />Bad Design examples<br />www.ratz.com/featuresbad.htm.<br />Poor Web Pages<br />www.webpagesthatsuck.com<br />Worst of the WEB Awards<br />www.worstoftheweb.com<br />
  9. 9. What’s Your Unique Selling Proposition?<br />
  10. 10. Survival Techniques<br />
  11. 11. What’s Inside Your Cloud?<br />
  12. 12. Measuring Your Success Tools<br />www.counterguide.com<br />www.freefind.com<br />Google Analytics<br />
  13. 13. Taking Stock of the Intangibles…<br />
  14. 14. Creating Tribal Loyalty<br />The Tale of A Survivor….<br />How does your Marketing Strategy On-line improve or increase your Network of Contacts and Repeat Visitors?<br />Strategic Alliances <br />When they Work<br />Some issues to Avoid<br />
  15. 15. The Ripple Effect…<br />Did you Know that A Single, Interesting Blog Post can Ripple throughout the ENTIRE Blogosphere within a matter of HOURS!<br />Blogs are rapidly transforming how Consumers and Professionals First Meet!<br />
  16. 16. Adding some Bling to Your Blog…<br />Podcasts<br />Widgets<br />Videos<br />Pictures<br />Polls<br />Maps<br />Hyperlinks<br />
  17. 17. 5 Simple Tips to Create an Effective Blog Post<br />Put the Zing in the Title<br />Make your point, Prove Your Point<br />Make it Mobile Ready… 3-5 paragraphs<br />Add Pizzazz with Pictures<br />Make it Easy to Share<br />
  18. 18. Creating A Podcast<br />Term Podcast & Audio blog are interchangeable terms.<br />A Podcast can be a warm introduction to who you are and set the stage for the Personality of your Site.<br />
  19. 19. How To Create a Podcast<br />You will need:<br />A microphone<br />A Computer<br />Software Audio Editor<br />Macintosh computers have GarageBand which is a built-in Audio Editor<br />
  20. 20. Next Step<br />Record and Mix your audio file and save it as a MP3 file or Wave File<br />You can use iTunes www.itunes.com to do this. <br />Note be careful about making your file too large<br />
  21. 21. Publishing Your Podcast<br />Create RSS Feed: to do it manually www.audiofeeds.org/tutorial/php<br />OR<br />Create Automatically with FEEDBURNER www.feedburner.com<br />Then Publish Your Podcast On-line<br />
  22. 22. How To Tell A Story<br />Our Homes Tell the Story of Our Lives...<br />
  23. 23. Story Telling Can Be A Very Effective Marketing Tool<br />“Google My Listing”<br />
  24. 24. Avoid Getting Busted!.<br />HONESTY IS THE BEST POLICY…<br />DISHONESTY ON-LINE MAY WORK FOR AWHILE BUT WHEN YOU ARE BUSTED IT CAN BE DISASTEROUS!<br />
  25. 25. DEVELOP Strategic Thinking!<br />Research What Keywords are Most Effective for you…then create a strategy to own them…on-line.<br />Web Strategy- Search Engine<br />Blog Strategy<br />Images/Videos<br />
  26. 26. Success in On-Line Marketing<br />

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