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Notes for introductory session.

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  1. 1. Podcasting 101 Podcamp Seattle 20 June 2008 Kathy Gill
  2. 2. MP3 + RSS = Podcast!
  3. 3. 2006
  4. 4. Why Podcast? <ul><li>18% of the US population; 9% in the prior month ( eMarketer , Apr 2008) </li></ul><ul><li>Time-shifting </li></ul><ul><li>Internal/External </li></ul><ul><li>Our audience is changing! </li></ul>
  5. 5. How Do You Find Them? Competitive Analysis Time: Who’s Doing What, Where and How?
  6. 6. How Do You “Consume” Them?
  7. 7. Subscribe! Listening is key to learning how to produce (or sponsor) your own.
  8. 8. How Do You Create Them?
  9. 9. Audio or Video? <ul><li>Mike(s) + computer </li></ul><ul><li>iPod, phone, Skype, digital recorder </li></ul><ul><li>Audacity </li></ul><ul><li>Garage Band </li></ul><ul><li>Camera (Flip, phone, Digital PAS, DV camcorder) </li></ul><ul><li>iMovie </li></ul><ul><li>Movie Maker </li></ul><ul><li>Quicktime Pro </li></ul><ul><li>Final Cut </li></ul><ul><li>Adobe… </li></ul>
  10. 10. Write For The Ear! “Reading most long sentences is like trying to nail Jell-O to a wall.” ~ David Clark (writer)
  11. 11. Marketing Tip: Social Networks Are Places We Hold Conversations Seminar v Lecture Cocktail Party v Concert
  12. 14. Before You Podcast …. Blog <ul><li>Easier (text is quicker) </li></ul><ul><li>Develop voice </li></ul><ul><li>Develop networks </li></ul>
  13. 15. Questions, ideas, further conversations … <ul><li>Kathy Gill </li></ul><ul><li>[email_address] </li></ul><ul><li>kegill on Twitter </li></ul><ul><li>Facebook, LinkedIn </li></ul>