Luke Bridges - co founder CEO at Conversr - 'Renew Me'

1. Win Supporters
for Life

2. Re-writing the SMS Playbook
NEW Paradigm - GIVING
• Delivering Customer Service
• Developing 1:1 relationships
• Eliminating Friction
OLD Paradigm – ASKING
• Marketing
• Selling
• SPAM
VS

3. The Case for SMS
1. Intimacy

4. The Case for SMS
2. Attention

5. “Having access to the mobile number of a supporter,
is like having a direct line to their limbic system”
Copyright 2019 Conversr

6. We are all called to be
great stewards of the
channel.
Copyright 2019 Conversr

7. “Attention is the new
economy.
It is the world’s most
valuable resource.
You shape hearts and
minds only with attention.”
Copyright 2019 Conversr
Joe Marchese

8. Would you pay $5.3m for 30 seconds of attention?

9. $1m will buy you Kylie:

10. The Case for SMS
3. Inexpensive
Acquisition Retention
VS

11. Playing the Long Term Game…
Creating Relationships to Drive Loyalty
Copyright 2019 Conversr

12. We’re all too
familiar with
these:
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13. Copyright 2019 Conversr

14. Laying the
foundations
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Create relationships with unexpected
gratitude and next level customer service

15. We’re all wired for relationship…
people exhibit intense loyalty to those they
have a personal relationship…
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16. “Relationships are an incredible lever for
getting desired outcomes…
or even making consumers behave irrationally
for your benefit…”
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17. Jab Jab Jab Right
Hook
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Setting up for the ASK.
You must give, give, give before going in
with the ASK

18. Friction…
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19. “Friction kills the customer experience, and those brands and
businesses who do the best job of removing it will win…
If you want to remain competitive, creating less friction and
being more convenient for your customers should be your
number one priority.”
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20. Today, people value their time, and
convenience above everything.
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The kings of the convenience revolution:
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21. Copyright 2019 Conversr
The consumer dilemma:
How long will this take?

22. Eliminating Friction…
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23. “if you can eliminate friction for you supporters, and make
their lives easier, you are more likely to win their favour, and
word of mouth.
And if you win their favour, you will likely win their loyalty, and
increase their life-time value”
Copyright 2019 Conversr

24. Copyright 2019 Conversr
1) Play the long term game – use the channel to create
relationships
2) Do whatever you can, to mitigate Friction
2 SMS strategies to improve supporter retention