Why insuring with a broker is a no brainer

1. By Steve Bennett – Sparta Group - 2017

2. Buying
Insurance?
Does the
prospect
fill you with
despair?

3. Meerkats, opera singers, robots
and hot pant-clad businessmen
saturate our senses so it’s
impossible to turn on the TV
without
encountering
them.
Leaving people …..

5. “Can you TRUST them to
always work in your best
interests?”
We believe NOT.

6. TRUST is the single most important
underlying factor in buying insurance.
Customers must feel they can trust
insurance companies to be part of the
solution – providing protection and
financial resilience, taking away risk
so that families and businesses can
focus on what matters.

7. TRUST is earned one step at a time,
achieved by demonstrating over months
and years that that the insurer is focused
on the demands and needs of the
customer and that they will deliver
the right level of service and
protection, especially when a claim is
submitted.

8. Insurance is plagued with injustices, some of
which create feelings of mistrust towards the
insurance market as a whole.
Unwittingly perhaps, comparison sites have
played their part in planting seeds of mistrust.
• Customers are duped with a false illusion of
choice. Many of the quotes will be from the
same company, but offered by a range of
brokers, so it seems there is far more choice
than is actually offered.
• The prices charged include a hefty commission
for the comparison site. These sites are among
the biggest users of expensive media
advertising, spending £Billions
between them each year.

9. • Brainwashed with direct and subliminal
messages focused on price, we are
encouraged to believe that Rolls Royce
service can be had for the price of a second
hand Mini. Bad experiences with renewals,
adjustments and claims unfairly erode the
trust in insurers and brokers.
• Encouraging us to chase ‘cheap deals’ rather
than focus on quality of service creates a
short term effect. Customers shopping
around for the cheapest price will likely
move on and repeat the process year upon
year. Naturally, insurance companies and
brokers will be more likely to reward loyal
customers returning annually.

10. As a result of these and other misdirected
injustices, insurance brokers are wrongly
included in the mistrust cycle between the
customer and the insurance industry.
“We’ve found that many people just don’t trust
comparison sites to get them the best deal and
from the results of our research it looks like they
are right to be sceptical.
Which? executive director, Richard Lloyd

26. Sparta bring innovation value and trust back
to the world of insurance. In everything we
do, we passionately believe in challenging
the status quo that exists in the insurance
industry.
We believe in thinking differently. The way
we do this is by never losing sight of the
importance of earning the trust and loyalty
of our customers, whether that is the
person buying our insurance products or
the broker who offers it to them.
In partnership with rigorously selected UK
insurance brokers, together we supply great
insurance products that satisfy and exceed
the demands and needs of our customers.

27. www.sparta-group.co.uk
https://www.linkedin.com/company/sparta---a-trading-style-of-advent-solutions-management-ltd
https://twitter.com/spartagroupuk
https://www.facebook.com/stevespartagroup?ref=bookmarks
https://www.youtube.com/channel/UCzsjqJe4XtMX8hKUCO4J9cg
Connect with Sparta

28. For details of your nearest Sparta
approved insurance broker, please
contact the undermentioned by
e mail to:-
sales@sparta-group.co.uk
Alternatively, you can write to us:-
Sparta t/as
Advent Solutions Management Ltd
3 Lombard Street . London . EC3V 9AA
Brokers wishing to apply for an agency with Sparta,
may do so online at:-
https://www.sparta-group.co.uk/admin/index.aspx
Click ‘Apply For An Agency’ and we will validate
your application then send you your personal login
details