Messenger marketing is all the rage right now - but in the cluttered digital marketing ecosystem, how do we ensure that chatbots empower the customer journey. In 2020, chatbots can play a role in each step of the customer journey - as opposed to magically doing everything itself. For more information, visit our website: www.getbot.ninja.

1. Chatbots
are a fad.

2. Click Through
Rate
Average click-through rate
on the AdWords search
network is 1.91%.
We found an average open
rate of 17.92%.
About 98%, which is among the
highest open rate for
marketing/promotional
materials.
1.91% 17.92%
Email Open
Rate
SMS Open
Rate
98%

3. Messenger Open Rate
20%
80%
Email has 5-10% open rates and a 1%
click through rate. This amounts to 1
clickthrough per 1,000 emails.
Messenger, by contrast, averages 70-
80% open rates and 50% clickthrough
rates.
Open Rates
Clickthrough
Rates

4. Number of times it takes to
claim an offer.
They don't notice
it.
#02
They are aware
that it is there.
#03
They have a
fleeting sense that
they've seen it
somewhere before.
#04
They actually read
the ad.
#05
They thumb their
nose at it.
#06
They start to get a
little irritated with
it.
#07
They start to think,
"Here's that
confounded ad
again."
#08
They start to
wonder if they're
missing out on
something.
#09
They ask their
friends and
neighbors if they've
tried it.
#10
People look at any
given ad, they
don't even see it.
#01

5. They start to think
that it must be a
good product.
#12
They start to feel
the product has
value
#13
They start to
remember wanting
a product exactly
like this for a long
time
#14
They start to
yearn for it
because they can't
afford to buy it.
#15
They accept the
fact that they will
buy it sometime in
the future
#16
they make a note
to buy the
product.
#17
They curse their poverty
for not allowing them
to buy this terrific
product.
#18
They count their
money very
carefully
#19
Prospects see the
ad, they buy what
is offering
#20
They wonder how
the company is
paying for all
these ads
#11
Number of times it takes to
claim an offer.

6. Your R.O.I On
“Typical” Digital Campaigns

8. Customer
Research

9. Messenger
Inbox

10. Customer Service
Agent

11. BotNinja Page Research Tool

12. Building
“conversation” centric
digital campaigns.

13. Send Message
Posts/Ads

14. Optimize Page
“Message Us”
Prompt

15. Comment
flows

16. Website
Integrations

17. www.getbot.ninja/dms-2019

18. Follow-up
campaigns

19. Referral
Campaigns

20. Re-marketing
Campaigns

21. Role of
Artificial Intelligence

22. Natural Language
Processing
Responding to common questions.
Understanding customer “intent”
Automation of common/repetitive tasks

23. Machine
Learning

24. Deep
Learning

25. Case Study
94,000.00+Number of
participants
$1.2Avg. cost of acquisition
(normal)
BurmesePrimary Language

26. shadab@chatleads.io