Building Communities Online presentation: Commodity or Community?

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My presentation at the Blog Business Summit for Building Communities Online.

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Building Communities Online presentation: Commodity or Community?

  1. Community or Commodity?
  2. brand vs. personality
  3. efficient vs. fun
  4. consistent vs. adventurous
  5. competitive vs. collaborative
  6. people use vs. people enjoy
  7. talk vs. participate
  8. protected vs. vulnerable
  9. focus on bottom line vs. focus on people
  10. short term vs. long term
  11. order vs. chaos
  12. generalized vs. personalized
  13. Commodity is cheap, simple and far-reaching
  14. Community is inexpensive, complex & slow growing
  15. Commodity requires you to cut overhead to undercut the competition
  16. Community is all about creating excellent experiences to delight customers
  17. “How low can you go?”
  18. vs.
  19. “How do I make myself unforgettable?”
  20. Commodity is a zero- sum game: there is one winner
  21. Community is a non- zero-sum outcome: everyone benefits
  22. Commodity is the modern reality
  23. Community is the return to craft
  24. If you still want community rather than to be a commodity, then...
  25. community is not a buzzword
  26. ask yourself: “why should anyone give a flying snake?”
  27. what you can count on:
  28. #1. it takes time and patience
  29. #2. it requires introspection, commitment and honesty
  30. #3. you’ll need to stop outgoing messages and start listening to incoming messages
  31. #4. you will need to open up more than you are comfortable with
  32. #5. you will have to put community first...above all else
  33. #6. there will be chaos
  34. #7. it will be the most rewarding thing you have ever done...for yourself and your business
  35. *tips*
  36. find ways to increase the ‘win’ for your customers
  37. create open communication between customers...participate
  38. be real
  39. get a personality
  40. reward your customers
  41. “to be extraordinary, the first step is to stop being ordinary.”

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